How to Start a Gymnastics Business

woman gymnastics in white tank top raising her hands photo
Starting and growing your Gymnastics business is easy if you have a well-planned business plan

Many people dream of running their own business. Whether a small family restaurant or a big fashion enterprise, the possibilities are truly endless. If you're one of these people but thinking about opening your gymnastics gym, there's an abundance of information you need to collect first.

From creating a business plan to implementing innovative tools, there's a lot to know about how to start a gymnastics business. For instance, did you know that class management software solutions like Class Manager Gymnastics Software can take care of your entire business, helping you focus entirely on teaching gymnastics?

As you can probably tell, there are many other valuable tips and tricks for running a successful gymnastics business. This guide will thoroughly explain the most critical elements of starting a gymnastics business, so you can have a much smoother experience once you complete these steps.

Without further ado, let's jump straight into it.

The process of starting a gymnastics gym

The process of starting any business is complex, time-consuming, and demanding. While some steps are the same for all industries, others are business-specific.

When talking about starting a gym business, here are the essential steps you need to consider:

  1. Create a business plan.
  2. Establish a legal entity.
  3. Find a safe and prospective space.
  4. Calculate costs and work around other financial obligations.
  5. Purchase high-quality equipment.
  6. Hire qualified and professional staff.
  7. Come up with policies and processes.
  8. Promote your new business.
  9. Implement class management software.
  10. Protect your business and students.
  11. Plan for future development and growth.

Now, let's explain each of these steps in more detail.

Woman in gymnastics business doing a split while standing on one leg
The process of starting a gymnastics gym is hard

Create a business plan.

First things first, creating a business plan is one of the essential steps you need to complete before starting your own business. It is necessary for outlining your ideas and goals, but it's also helpful for running a successful business.

If you want to create a good a plan, think about including the following steps in your outline:

  • Costs of opening a gymnastics gym;
  • Primary and secondary goals;
  • Pricing plans and structure;
  • Target audience;
  • Strategies for sustainable growth.

Even though many business owners skip creating a business plan, this document is vital for making informed business decisions.

For example, you can't calculate your costs and expenses accurately without a detailed business plan. Similarly, having a vague idea of the number of potential customers can help you a lot when choosing an appropriate gym space.

Because of that, a laid-out plan is necessary to form a solid foundation for building a successful business.

Establish a legal entity.

If you want to become a business owner, it's crucial to establish a separate legal entity. The legal identity of your company will protect your personal liability if something bad occurs. Legal entities have different structures, so you have several options.

Nevertheless, the most popular choices are:

  • Sole proprietorship;
  • Partnership;
  • Limited Liability Corporation (LLC);
  • Corporation (S-corp and C-corp).

Whether you go with sole proprietorship, LLC, S-corp, or C-corp, choosing a legal entity for your newly-started business venture will determine your taxation. Therefore, we strongly encourage completing this step carefully and selecting the most suitable business structure.

After creating a legal entity, you must set up an Employer Identification Number (EIN). Furthermore, applying for various city government permits and licenses is also part of this slightly more complex process.

Find a safe and promising space.

The location and space you choose for your gymnastics gym can also greatly influence your success in this sports business.

A gymnastics gym that's too small or too far away from your local target group can quickly disappoint you with its performance, so finding a safe and promising gym space is essential if you want to launch a successful gymnastics spot.

Finding the right location is already half of the job done. Find an empty gym on the market, ensuring it attracts high foot traffic. You can always make renovation changes to fit more gymnasts into your community club.

Besides the location and space, other amenities could also affect your decision. For instance, most gym owners search for a place with enough parking space for their customers. When a gym is easily accessible, people are more motivated to visit the spot and sign up for classes.

However, don't neglect property safety. Safety is the primary feature every property should have, regardless of its purpose. Easily accessible staircase and doors, short routes leading outside of the building, and proper safety equipment are only some crucial safety elements. After all, you want to do everything to keep your coaches, gymnasts, and customers safe.

A white plastic hoop in a gym business
There is a quick checklist to see if you are ready to register your gymnastics

Calculate costs and work around other financial obligations.

Money is undoubtedly one of the biggest concerns of starting a business. Whether you're looking to open a small gymnastics spot or a multi-purpose gym building, you can't avoid calculating the numerous costs and working around similar obligations.

Good budget organization and effective budget planning are among the key features each business owner should have. Therefore, you'll need to spend a lot of your time calculating different expenses and tracking how they affect your overall financial situation.

When planning your start-up costs, they'll likely include:

  • Legal fees for opening a business;
  • Initial deposits for your gym lease;
  • Costs of purchasing the equipment;
  • Insurance costs;
  • Business costs (office supplies, marketing, and more).

However, these are only the first expenses of opening a gymnastics place. Besides the initial start-up expenses, running such a club comes with regular costs. Some of them are:

  • Utility bills;
  • Staff salary;
  • Occasional repairs;
  • Renewal of licenses and permits;
  • Replacing old equipment.

Purchase high-quality gymnastics equipment.

High-quality equipment is a must when offering gymnastics classes. Although the ridiculously high prices of gymnastics tools might put you off, remember that equipment is the most important investment when working in this industry.

That doesn't mean you have to spend a fortune furnishing your gym. You can shop for excellent refurbished gym equipment at an affordable price, but you must ensure it's in good working order before giving your money for it.

Even if you have all your essential gymnastics equipment pieces, you still need mats, braces, and other accessories, especially for gymnasts.

Again, safety is always a priority. Non-slip bathroom mats, disinfecting sprays, hand sanitizers, hand wipes, and paper towels might seem like less important details. Still, these items are primarily responsible for the safety of your coaches and gymnasts.

Hire qualified and professional staff.

You can't possibly start a gymnastics studio without hiring additional staff. If you're the owner, you'll be too busy with office work, which won't leave you a lot of time to hold classes and work with gymnasts.

Instead, recruit qualified gymnastics teachers who will be responsible for organizing gymnastics classes and working with other gymnasts. Essentially, you want to take on people you can always count on, so make sure they're available for and interested in a long-term arrangement.

When hiring new staff, it's crucial to have designated coaches for each group. So, if you have gymnastics classes for kids, look for an enthusiastic and fun teacher with previous experience with kids. On the other hand, working with professional gymnasts will require you to recruit coaches qualified to work on that level.

Four gymnasts doing a handstand in gymnastics business
You can't possibly start a gymnastics studio without hiring additional staff.

Come up with branding.

If you want to open a gymnastics place that will excel in the performance and quality of services it offers to its new customers, the branding must mirror this aim.

Branding isn't only important for advertising purposes. It's how other people will perceive and remember your company. You can't underestimate the power of branding, so you need to come up with a unique name, logo, and slogan.

With these three in place, you can rest assured your gymnastics place will quickly gain popularity and recognition.

Work on your online presence.

Today, no business can function without having at least some kind of online presence. Since the online world is becoming increasingly important, it's crucial to work on building an online presence.

Launching a website and building a solid social media presence are the leading elements of establishing much-needed online exposure.

New customers and potential community members can easily find and contact you when you have a website. When they register, they can also access some member-only features and benefits. Digital platforms are also excellent for reaching a new audience, but they work perfectly to engage with your community and keep everyone feeling involved.

Promote your new business.

By now, you will have almost everything ready for the big launch. You will have an excellent gym spot, modern and beautiful equipment, and highly-qualified teachers. So, all that's left to do is advertise your gymnastics club.

Since digital marketing strategies are currently the best-performing advertising methods, we suggest opting for them. Besides bringing the most impressive results, they don't cost a lot. They are perfect for newly-launched businesses with little capital to rely on during the initial business stages.

Posting promotional social media content and having an up-and-running website is perfect for a successful start. Instagram and Facebook are the leading social media platforms for promotion, so focus your promotional material there.

Once you start a gymnastics club and begin to bring in some funds, you can upgrade these marketing strategies and opt for something better.

Safety mats in a gym business
Posting promotional social media content and having an up-and-running website is perfect for a successful start of your gym business

Implement class management software.

Something that will undoubtedly transform how you run a gymnastics club is implementing a class management program. This unique software will help you manage your gymnastics gym quickly and effectively.

You can create forms for your students to register, communicate with clients and parents, and make class schedules. Your students can also pay for classes on the platform, enjoying seamless transactions.

Class Manager is one of the best class management programs. It comes with the following features:

  • Billing and payment management;
  • Creation of gymnastics practice schedules;
  • Easy-to-use communication system;
  • Possibility of online enrollment;
  • Team and data management;
  • Tracking class attendance.

As you can see, a class management software tool can automate most of the repetitive and time-consuming tasks. By implementing such software into your gymnastics gym, you can focus on more authentic and creative activities that are also part of your job.

Plan for future development and growth.

Planning isn't only necessary at the beginning stages of starting a business. It's equally essential later on as it can determine the faith of your gym club.

Namely, many businesses fail because they can't cope with the new challenges and requirements that come with success. To avoid that, you should plan for future development and growth.

An easy way to do so is to outline a five-year plan. Include all aspects of your business - the expected community size, the requirement to recruit new teachers, the possibility of moving to a different location, and much more.

With a detailed plan, you can be prepared for the future since you will be ready for all possible situations and scenarios that could await you and your business.

The bottom line

Opening a gymnastics gym isn't a simple task because a lot goes into starting a business. However, if you genuinely want to develop your gym training club and make it successful, you will have to dedicate plenty of time, patience, and resources.

Even though all the steps mentioned in this article are essential for establishing a lucrative and well-performing training club, the most beneficial one must be investing in Class Manager, the premium class management software. It will equip you with various automated features that will save you time and funds.

Now that you know how to start a gymnastics business, it's time to put everything you've learned in this post into practice. By following the steps mentioned here, you will undoubtedly launch and grow a successful gym business that will make you proud in the long term.


Written Jun 23, 2022
free software trial, no commitment

Ready to get started?

Class Manager. Copyright © 2024. All Rights Reserved