Google AI Search: What This Means For Your Business
Rebekah Dixon
Oct 03 2025
4 min read
Google AI Search: What This Means For Your Business
Rebekah Dixon
Oct 03 2025
4 min read
Google AI Search: What This Means For Your Business
Rebekah Dixon
Oct 03 2025
4 min read
The way people research is constantly changing and evolving. And with the introduction of AI and chatbot-style search, these changes have been coming thick and fast recently.
However, the latest update on the horizon that can impact the way people search for local businesses, like dance studios, is Google AI Search.
But don’t worry. As with anything in marketing, SEO, and online strategy, it’s all about understanding what these changes are and working to ensure that you and your marketing strategy are keeping pace. And, throughout all of these changes, Google has never stopped reminding us that “Content is King.”
So let’s get into it.
The way people research is constantly changing and evolving. And with the introduction of AI and chatbot-style search, these changes have been coming thick and fast recently.
However, the latest update on the horizon that can impact the way people search for local businesses, like dance studios, is Google AI Search.
But don’t worry. As with anything in marketing, SEO, and online strategy, it’s all about understanding what these changes are and working to ensure that you and your marketing strategy are keeping pace. And, throughout all of these changes, Google has never stopped reminding us that “Content is King.”
So let’s get into it.
The way people research is constantly changing and evolving. And with the introduction of AI and chatbot-style search, these changes have been coming thick and fast recently.
However, the latest update on the horizon that can impact the way people search for local businesses, like dance studios, is Google AI Search.
But don’t worry. As with anything in marketing, SEO, and online strategy, it’s all about understanding what these changes are and working to ensure that you and your marketing strategy are keeping pace. And, throughout all of these changes, Google has never stopped reminding us that “Content is King.”
So let’s get into it.
The way people research is constantly changing and evolving. And with the introduction of AI and chatbot-style search, these changes have been coming thick and fast recently.
However, the latest update on the horizon that can impact the way people search for local businesses, like dance studios, is Google AI Search.
But don’t worry. As with anything in marketing, SEO, and online strategy, it’s all about understanding what these changes are and working to ensure that you and your marketing strategy are keeping pace. And, throughout all of these changes, Google has never stopped reminding us that “Content is King.”
So let’s get into it.
The way people research is constantly changing and evolving. And with the introduction of AI and chatbot-style search, these changes have been coming thick and fast recently.
However, the latest update on the horizon that can impact the way people search for local businesses, like dance studios, is Google AI Search.
But don’t worry. As with anything in marketing, SEO, and online strategy, it’s all about understanding what these changes are and working to ensure that you and your marketing strategy are keeping pace. And, throughout all of these changes, Google has never stopped reminding us that “Content is King.”
So let’s get into it.
What is Google AI Search?
Google AI Search is a major update to Google’s search engine, designed to make finding information faster, more intuitive, and conversational. Unlike traditional search results that show a list of links, Google AI Search can provide answers in a more visual, interactive, and dialogue-like format.
This means that instead of clicking through multiple websites to find answers, users will often get direct responses, summaries, and recommendations right on the search page.
The rollout has begun in:
United States
AI Overviews: Launched in May 2024.
AI Mode: Introduced in March 2025 within Search Labs. Became widely available to U.S. users by mid-June 2025.
United Kingdom
AI Overviews: Rolled out in August 2024.
AI Mode: Launched on July 28, 2025.
Australia
AI Overviews: Launched in October 2024.
AI Mode: As of October 2025, AI Mode has not yet been officially rolled out in Australia. However, industry experts anticipate its release in the coming months, following the pattern observed in other countries.
What is Google AI Search?
Google AI Search is a major update to Google’s search engine, designed to make finding information faster, more intuitive, and conversational. Unlike traditional search results that show a list of links, Google AI Search can provide answers in a more visual, interactive, and dialogue-like format.
This means that instead of clicking through multiple websites to find answers, users will often get direct responses, summaries, and recommendations right on the search page.
The rollout has begun in:
United States
AI Overviews: Launched in May 2024.
AI Mode: Introduced in March 2025 within Search Labs. Became widely available to U.S. users by mid-June 2025.
United Kingdom
AI Overviews: Rolled out in August 2024.
AI Mode: Launched on July 28, 2025.
Australia
AI Overviews: Launched in October 2024.
AI Mode: As of October 2025, AI Mode has not yet been officially rolled out in Australia. However, industry experts anticipate its release in the coming months, following the pattern observed in other countries.
What is Google AI Search?
Google AI Search is a major update to Google’s search engine, designed to make finding information faster, more intuitive, and conversational. Unlike traditional search results that show a list of links, Google AI Search can provide answers in a more visual, interactive, and dialogue-like format.
This means that instead of clicking through multiple websites to find answers, users will often get direct responses, summaries, and recommendations right on the search page.
The rollout has begun in:
United States
AI Overviews: Launched in May 2024.
AI Mode: Introduced in March 2025 within Search Labs. Became widely available to U.S. users by mid-June 2025.
United Kingdom
AI Overviews: Rolled out in August 2024.
AI Mode: Launched on July 28, 2025.
Australia
AI Overviews: Launched in October 2024.
AI Mode: As of October 2025, AI Mode has not yet been officially rolled out in Australia. However, industry experts anticipate its release in the coming months, following the pattern observed in other countries.
What is Google AI Search?
Google AI Search is a major update to Google’s search engine, designed to make finding information faster, more intuitive, and conversational. Unlike traditional search results that show a list of links, Google AI Search can provide answers in a more visual, interactive, and dialogue-like format.
This means that instead of clicking through multiple websites to find answers, users will often get direct responses, summaries, and recommendations right on the search page.
The rollout has begun in:
United States
AI Overviews: Launched in May 2024.
AI Mode: Introduced in March 2025 within Search Labs. Became widely available to U.S. users by mid-June 2025.
United Kingdom
AI Overviews: Rolled out in August 2024.
AI Mode: Launched on July 28, 2025.
Australia
AI Overviews: Launched in October 2024.
AI Mode: As of October 2025, AI Mode has not yet been officially rolled out in Australia. However, industry experts anticipate its release in the coming months, following the pattern observed in other countries.
What is Google AI Search?
Google AI Search is a major update to Google’s search engine, designed to make finding information faster, more intuitive, and conversational. Unlike traditional search results that show a list of links, Google AI Search can provide answers in a more visual, interactive, and dialogue-like format.
This means that instead of clicking through multiple websites to find answers, users will often get direct responses, summaries, and recommendations right on the search page.
The rollout has begun in:
United States
AI Overviews: Launched in May 2024.
AI Mode: Introduced in March 2025 within Search Labs. Became widely available to U.S. users by mid-June 2025.
United Kingdom
AI Overviews: Rolled out in August 2024.
AI Mode: Launched on July 28, 2025.
Australia
AI Overviews: Launched in October 2024.
AI Mode: As of October 2025, AI Mode has not yet been officially rolled out in Australia. However, industry experts anticipate its release in the coming months, following the pattern observed in other countries.
How Will AI Search Impact Local Businesses?
Local businesses may notice several changes:
Reduced Click-Through to Websites – AI can answer questions directly on the SERP, (Search engine results page), meaning fewer people may visit your website.
Increased Importance of Authority – Google AI prioritises websites and businesses seen as authoritative in their niche and location.
Focus on a Complete Digital Presence – Your Google Business Profile, website, reviews, and backlinks influence whether you appear in AI-powered overviews.
Example:
If you run a dance studio in Fareham specialising in Adult Ballet, Google AI will more likely feature your business if:
Your website clearly states your offerings (Adult Ballet classes), using descriptive and keyword-rich text.
Your Google Business Profile is fully optimised, including accurate business details, services, photos, and regular updates.
You have local links, mentions, or citations that signal your studio’s authority in the community. Ie, local community pages or online news outlets.
These factors increase the likelihood that your studio will appear in AI-generated summaries for searches such as “Adult Ballet classes near Fareham.
How Will AI Search Impact Local Businesses?
Local businesses may notice several changes:
Reduced Click-Through to Websites – AI can answer questions directly on the SERP, (Search engine results page), meaning fewer people may visit your website.
Increased Importance of Authority – Google AI prioritises websites and businesses seen as authoritative in their niche and location.
Focus on a Complete Digital Presence – Your Google Business Profile, website, reviews, and backlinks influence whether you appear in AI-powered overviews.
Example:
If you run a dance studio in Fareham specialising in Adult Ballet, Google AI will more likely feature your business if:
Your website clearly states your offerings (Adult Ballet classes), using descriptive and keyword-rich text.
Your Google Business Profile is fully optimised, including accurate business details, services, photos, and regular updates.
You have local links, mentions, or citations that signal your studio’s authority in the community. Ie, local community pages or online news outlets.
These factors increase the likelihood that your studio will appear in AI-generated summaries for searches such as “Adult Ballet classes near Fareham.
How Will AI Search Impact Local Businesses?
Local businesses may notice several changes:
Reduced Click-Through to Websites – AI can answer questions directly on the SERP, (Search engine results page), meaning fewer people may visit your website.
Increased Importance of Authority – Google AI prioritises websites and businesses seen as authoritative in their niche and location.
Focus on a Complete Digital Presence – Your Google Business Profile, website, reviews, and backlinks influence whether you appear in AI-powered overviews.
Example:
If you run a dance studio in Fareham specialising in Adult Ballet, Google AI will more likely feature your business if:
Your website clearly states your offerings (Adult Ballet classes), using descriptive and keyword-rich text.
Your Google Business Profile is fully optimised, including accurate business details, services, photos, and regular updates.
You have local links, mentions, or citations that signal your studio’s authority in the community. Ie, local community pages or online news outlets.
These factors increase the likelihood that your studio will appear in AI-generated summaries for searches such as “Adult Ballet classes near Fareham.
How Will AI Search Impact Local Businesses?
Local businesses may notice several changes:
Reduced Click-Through to Websites – AI can answer questions directly on the SERP, (Search engine results page), meaning fewer people may visit your website.
Increased Importance of Authority – Google AI prioritises websites and businesses seen as authoritative in their niche and location.
Focus on a Complete Digital Presence – Your Google Business Profile, website, reviews, and backlinks influence whether you appear in AI-powered overviews.
Example:
If you run a dance studio in Fareham specialising in Adult Ballet, Google AI will more likely feature your business if:
Your website clearly states your offerings (Adult Ballet classes), using descriptive and keyword-rich text.
Your Google Business Profile is fully optimised, including accurate business details, services, photos, and regular updates.
You have local links, mentions, or citations that signal your studio’s authority in the community. Ie, local community pages or online news outlets.
These factors increase the likelihood that your studio will appear in AI-generated summaries for searches such as “Adult Ballet classes near Fareham.
How Will AI Search Impact Local Businesses?
Local businesses may notice several changes:
Reduced Click-Through to Websites – AI can answer questions directly on the SERP, (Search engine results page), meaning fewer people may visit your website.
Increased Importance of Authority – Google AI prioritises websites and businesses seen as authoritative in their niche and location.
Focus on a Complete Digital Presence – Your Google Business Profile, website, reviews, and backlinks influence whether you appear in AI-powered overviews.
Example:
If you run a dance studio in Fareham specialising in Adult Ballet, Google AI will more likely feature your business if:
Your website clearly states your offerings (Adult Ballet classes), using descriptive and keyword-rich text.
Your Google Business Profile is fully optimised, including accurate business details, services, photos, and regular updates.
You have local links, mentions, or citations that signal your studio’s authority in the community. Ie, local community pages or online news outlets.
These factors increase the likelihood that your studio will appear in AI-generated summaries for searches such as “Adult Ballet classes near Fareham.
Easy Enrolment Process
No parent wants to jump through hoops to sign up for a trial dance lesson. Unlike other software, with Class Manager, parents can register for classes in just minutes—no endless back-and-forth emails or password resets.
Not only does this make it easier for your studio to grow, but the sleek and professional-looking software will also enhance your reputation in the local community.
With software now taking precedence in nearly every aspect of modern life, an outdated website or system can hurt your studio’s standing.
Easy Enrolment Process
No parent wants to jump through hoops to sign up for a trial dance lesson. Unlike other software, with Class Manager, parents can register for classes in just minutes—no endless back-and-forth emails or password resets.
Not only does this make it easier for your studio to grow, but the sleek and professional-looking software will also enhance your reputation in the local community.
With software now taking precedence in nearly every aspect of modern life, an outdated website or system can hurt your studio’s standing.
How to Use Google AI Search to Benefit Your Business
Now, AI Search is still being rolled out and adjusted, and marketing professionals are still unsure how it can be optimised and used in local businesses' favour.
However, based on how Google and SEO have worked in the past, SEO experts are fairly confident in their estimations that by following several well-versed SEO techniques, such as:
Answer Questions Clearly – Make sure your website explains what you do in plain language. FAQs or short “how-to” guides work well. Conversational tone and easy-to-understand language are also recommended.
Include Your Location – Mention your city or area so Google knows you’re a local business.
Keep Your Contact Info Consistent – Make sure your business name, address, and phone number are the same everywhere online.
Show You Know Your Stuff – Write helpful content that shows you are an expert in your field.
Add Pictures or Videos – Visuals make your business stand out in Google’s AI results.
Check and Update Regularly – Look at how your business appears online and make updates when needed.
How to Use Google AI Search to Benefit Your Business
Now, AI Search is still being rolled out and adjusted, and marketing professionals are still unsure how it can be optimised and used in local businesses' favour.
However, based on how Google and SEO have worked in the past, SEO experts are fairly confident in their estimations that by following several well-versed SEO techniques, such as:
Answer Questions Clearly – Make sure your website explains what you do in plain language. FAQs or short “how-to” guides work well. Conversational tone and easy-to-understand language are also recommended.
Include Your Location – Mention your city or area so Google knows you’re a local business.
Keep Your Contact Info Consistent – Make sure your business name, address, and phone number are the same everywhere online.
Show You Know Your Stuff – Write helpful content that shows you are an expert in your field.
Add Pictures or Videos – Visuals make your business stand out in Google’s AI results.
Check and Update Regularly – Look at how your business appears online and make updates when needed.
How to Use Google AI Search to Benefit Your Business
Now, AI Search is still being rolled out and adjusted, and marketing professionals are still unsure how it can be optimised and used in local businesses' favour.
However, based on how Google and SEO have worked in the past, SEO experts are fairly confident in their estimations that by following several well-versed SEO techniques, such as:
Answer Questions Clearly – Make sure your website explains what you do in plain language. FAQs or short “how-to” guides work well. Conversational tone and easy-to-understand language are also recommended.
Include Your Location – Mention your city or area so Google knows you’re a local business.
Keep Your Contact Info Consistent – Make sure your business name, address, and phone number are the same everywhere online.
Show You Know Your Stuff – Write helpful content that shows you are an expert in your field.
Add Pictures or Videos – Visuals make your business stand out in Google’s AI results.
Check and Update Regularly – Look at how your business appears online and make updates when needed.
How to Use Google AI Search to Benefit Your Business
Now, AI Search is still being rolled out and adjusted, and marketing professionals are still unsure how it can be optimised and used in local businesses' favour.
However, based on how Google and SEO have worked in the past, SEO experts are fairly confident in their estimations that by following several well-versed SEO techniques, such as:
Answer Questions Clearly – Make sure your website explains what you do in plain language. FAQs or short “how-to” guides work well. Conversational tone and easy-to-understand language are also recommended.
Include Your Location – Mention your city or area so Google knows you’re a local business.
Keep Your Contact Info Consistent – Make sure your business name, address, and phone number are the same everywhere online.
Show You Know Your Stuff – Write helpful content that shows you are an expert in your field.
Add Pictures or Videos – Visuals make your business stand out in Google’s AI results.
Check and Update Regularly – Look at how your business appears online and make updates when needed.
How to Use Google AI Search to Benefit Your Business
Now, AI Search is still being rolled out and adjusted, and marketing professionals are still unsure how it can be optimised and used in local businesses' favour.
However, based on how Google and SEO have worked in the past, SEO experts are fairly confident in their estimations that by following several well-versed SEO techniques, such as:
Answer Questions Clearly – Make sure your website explains what you do in plain language. FAQs or short “how-to” guides work well. Conversational tone and easy-to-understand language are also recommended.
Include Your Location – Mention your city or area so Google knows you’re a local business.
Keep Your Contact Info Consistent – Make sure your business name, address, and phone number are the same everywhere online.
Show You Know Your Stuff – Write helpful content that shows you are an expert in your field.
Add Pictures or Videos – Visuals make your business stand out in Google’s AI results.
Check and Update Regularly – Look at how your business appears online and make updates when needed.
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved