How To Increase Your Class Prices
Rob Howarth
Oct 05 2025
3 min read
How To Increase Your Class Prices
Rob Howarth
Oct 05 2025
3 min read
How To Increase Your Class Prices
Rob Howarth
Oct 05 2025
3 min read
When was the last time you updated your pricing?
With the cost of pretty much everything going up lately, rent, heating, costume hire, some software, if you’re not increasing your prices, your profit margins are shrinking faster than you think.
If you haven’t updated your class prices in a while, it’s probably long overdue — and yes, we get it, that can feel scary.
But don’t worry — we’re here to help you figure it out.
When was the last time you updated your pricing?
With the cost of pretty much everything going up lately, rent, heating, costume hire, some software, if you’re not increasing your prices, your profit margins are shrinking faster than you think.
If you haven’t updated your class prices in a while, it’s probably long overdue — and yes, we get it, that can feel scary.
But don’t worry — we’re here to help you figure it out.
When was the last time you updated your pricing?
With the cost of pretty much everything going up lately, rent, heating, costume hire, some software, if you’re not increasing your prices, your profit margins are shrinking faster than you think.
If you haven’t updated your class prices in a while, it’s probably long overdue — and yes, we get it, that can feel scary.
But don’t worry — we’re here to help you figure it out.
When was the last time you updated your pricing?
With the cost of pretty much everything going up lately, rent, heating, costume hire, some software, if you’re not increasing your prices, your profit margins are shrinking faster than you think.
If you haven’t updated your class prices in a while, it’s probably long overdue — and yes, we get it, that can feel scary.
But don’t worry — we’re here to help you figure it out.
When was the last time you updated your pricing?
With the cost of pretty much everything going up lately, rent, heating, costume hire, some software, if you’re not increasing your prices, your profit margins are shrinking faster than you think.
If you haven’t updated your class prices in a while, it’s probably long overdue — and yes, we get it, that can feel scary.
But don’t worry — we’re here to help you figure it out.
Things to Consider Before Raising Your Prices
You never need to defend your prices, but having a few reasons ready can make those conversations easier if they come up. For example:
Your overall costs have gone up (and let’s be honest — what hasn’t? Heating, rent, electricity… everything’s more expensive right now).
You’ve researched your competition and realized you’re offering something unique — maybe you’re the only studio in the area providing the level of classes, facilities, or opportunities that you do. So, you’re offering a unique and desired service at, price for it.
Take a close look at your business expenses and make sure your prices still reflect both your costs and the value you’re providing.
Things to Consider Before Raising Your Prices
You never need to defend your prices, but having a few reasons ready can make those conversations easier if they come up. For example:
Your overall costs have gone up (and let’s be honest — what hasn’t? Heating, rent, electricity… everything’s more expensive right now).
You’ve researched your competition and realized you’re offering something unique — maybe you’re the only studio in the area providing the level of classes, facilities, or opportunities that you do. So, you’re offering a unique and desired service at, price for it.
Take a close look at your business expenses and make sure your prices still reflect both your costs and the value you’re providing.
Things to Consider Before Raising Your Prices
You never need to defend your prices, but having a few reasons ready can make those conversations easier if they come up. For example:
Your overall costs have gone up (and let’s be honest — what hasn’t? Heating, rent, electricity… everything’s more expensive right now).
You’ve researched your competition and realized you’re offering something unique — maybe you’re the only studio in the area providing the level of classes, facilities, or opportunities that you do. So, you’re offering a unique and desired service at, price for it.
Take a close look at your business expenses and make sure your prices still reflect both your costs and the value you’re providing.
Things to Consider Before Raising Your Prices
You never need to defend your prices, but having a few reasons ready can make those conversations easier if they come up. For example:
Your overall costs have gone up (and let’s be honest — what hasn’t? Heating, rent, electricity… everything’s more expensive right now).
You’ve researched your competition and realized you’re offering something unique — maybe you’re the only studio in the area providing the level of classes, facilities, or opportunities that you do. So, you’re offering a unique and desired service at, price for it.
Take a close look at your business expenses and make sure your prices still reflect both your costs and the value you’re providing.
Things to Consider Before Raising Your Prices
You never need to defend your prices, but having a few reasons ready can make those conversations easier if they come up. For example:
Your overall costs have gone up (and let’s be honest — what hasn’t? Heating, rent, electricity… everything’s more expensive right now).
You’ve researched your competition and realized you’re offering something unique — maybe you’re the only studio in the area providing the level of classes, facilities, or opportunities that you do. So, you’re offering a unique and desired service at, price for it.
Take a close look at your business expenses and make sure your prices still reflect both your costs and the value you’re providing.
How To Increase Your Class Prices?
So, how much should you increase your class prices by? Start by reviewing your current profit margin — the amount you’re making after all your expenses are covered. Then, look at:
How much have your costs risen in the past 6–12 months?
What competitors are charging in your area for similar classes or experiences?
The added value you now provide — maybe you’ve added new classes, improved facilities, or brought in more experienced teachers.
Once you’ve gathered that information, you can decide on a realistic increase. For most studios, a 5–15% price increase is a healthy and manageable adjustment that keeps your business profitable without overwhelming your families.
If you want a simple formula to guide you:
New Price = (Total Monthly Costs ÷ Number of Students) + Desired Profit Margin
This will give you a clear, fair starting point to keep your prices aligned with your business growth.
For more information about studio growth, we do have an in-depth guide that you can download for free here.
How To Increase Your Class Prices?
So, how much should you increase your class prices by? Start by reviewing your current profit margin — the amount you’re making after all your expenses are covered. Then, look at:
How much have your costs risen in the past 6–12 months?
What competitors are charging in your area for similar classes or experiences?
The added value you now provide — maybe you’ve added new classes, improved facilities, or brought in more experienced teachers.
Once you’ve gathered that information, you can decide on a realistic increase. For most studios, a 5–15% price increase is a healthy and manageable adjustment that keeps your business profitable without overwhelming your families.
If you want a simple formula to guide you:
New Price = (Total Monthly Costs ÷ Number of Students) + Desired Profit Margin
This will give you a clear, fair starting point to keep your prices aligned with your business growth.
For more information about studio growth, we do have an in-depth guide that you can download for free here.
How To Increase Your Class Prices?
So, how much should you increase your class prices by? Start by reviewing your current profit margin — the amount you’re making after all your expenses are covered. Then, look at:
How much have your costs risen in the past 6–12 months?
What competitors are charging in your area for similar classes or experiences?
The added value you now provide — maybe you’ve added new classes, improved facilities, or brought in more experienced teachers.
Once you’ve gathered that information, you can decide on a realistic increase. For most studios, a 5–15% price increase is a healthy and manageable adjustment that keeps your business profitable without overwhelming your families.
If you want a simple formula to guide you:
New Price = (Total Monthly Costs ÷ Number of Students) + Desired Profit Margin
This will give you a clear, fair starting point to keep your prices aligned with your business growth.
For more information about studio growth, we do have an in-depth guide that you can download for free here.
How To Increase Your Class Prices?
So, how much should you increase your class prices by? Start by reviewing your current profit margin — the amount you’re making after all your expenses are covered. Then, look at:
How much have your costs risen in the past 6–12 months?
What competitors are charging in your area for similar classes or experiences?
The added value you now provide — maybe you’ve added new classes, improved facilities, or brought in more experienced teachers.
Once you’ve gathered that information, you can decide on a realistic increase. For most studios, a 5–15% price increase is a healthy and manageable adjustment that keeps your business profitable without overwhelming your families.
If you want a simple formula to guide you:
New Price = (Total Monthly Costs ÷ Number of Students) + Desired Profit Margin
This will give you a clear, fair starting point to keep your prices aligned with your business growth.
For more information about studio growth, we do have an in-depth guide that you can download for free here.
How To Increase Your Class Prices?
So, how much should you increase your class prices by? Start by reviewing your current profit margin — the amount you’re making after all your expenses are covered. Then, look at:
How much have your costs risen in the past 6–12 months?
What competitors are charging in your area for similar classes or experiences?
The added value you now provide — maybe you’ve added new classes, improved facilities, or brought in more experienced teachers.
Once you’ve gathered that information, you can decide on a realistic increase. For most studios, a 5–15% price increase is a healthy and manageable adjustment that keeps your business profitable without overwhelming your families.
If you want a simple formula to guide you:
New Price = (Total Monthly Costs ÷ Number of Students) + Desired Profit Margin
This will give you a clear, fair starting point to keep your prices aligned with your business growth.
For more information about studio growth, we do have an in-depth guide that you can download for free here.
Easy Enrolment Process
No parent wants to jump through hoops to sign up for a trial dance lesson. Unlike other software, with Class Manager, parents can register for classes in just minutes—no endless back-and-forth emails or password resets.
Not only does this make it easier for your studio to grow, but the sleek and professional-looking software will also enhance your reputation in the local community.
With software now taking precedence in nearly every aspect of modern life, an outdated website or system can hurt your studio’s standing.
Easy Enrolment Process
No parent wants to jump through hoops to sign up for a trial dance lesson. Unlike other software, with Class Manager, parents can register for classes in just minutes—no endless back-and-forth emails or password resets.
Not only does this make it easier for your studio to grow, but the sleek and professional-looking software will also enhance your reputation in the local community.
With software now taking precedence in nearly every aspect of modern life, an outdated website or system can hurt your studio’s standing.
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
© Class Manager 2025, All Rights Reserved
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
© Class Manager 2025, All Rights Reserved
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
© Class Manager 2025, All Rights Reserved
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
© Class Manager 2025, All Rights Reserved
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
© Class Manager 2025, All Rights Reserved