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Should Your Dance Studio Offer Adult Classes?

Should Your Dance Studio Offer Adult Classes?

Brooke Bowser

July 18 2025

4 min read

Should Your Dance Studio Offer Adult Classes?

Brooke Bowser

July 18 2025

4 min read

Should Your Dance Studio Offer Adult Classes?

Brooke Bowser

July 18 2025

4 min read

instagram being indexed on google
Ballet Shoes on Pointe
Ballet Shoes on Pointe

Dance is a powerful expression of emotion and creativity through movement. While it’s a popular activity for children—and often one of the first extracurriculars parents choose—it’s also an excellent form of exercise and self-expression for adults. And not just for seasoned dancers or those returning after years away, but also for complete beginners looking to try something new.

Offering adult dance classes in a variety of genres is a fantastic way to increase your studio’s revenue, boost community engagement, and attract a new audience of enthusiastic learners.

In this blog post, we’ll explore the benefits of adding adult classes to your weekly schedule, how to structure and promote them, how many to offer, and what styles might resonate most with your adult clientele.


Dance is a powerful expression of emotion and creativity through movement. While it’s a popular activity for children—and often one of the first extracurriculars parents choose—it’s also an excellent form of exercise and self-expression for adults. And not just for seasoned dancers or those returning after years away, but also for complete beginners looking to try something new.

Offering adult dance classes in a variety of genres is a fantastic way to increase your studio’s revenue, boost community engagement, and attract a new audience of enthusiastic learners.

In this blog post, we’ll explore the benefits of adding adult classes to your weekly schedule, how to structure and promote them, how many to offer, and what styles might resonate most with your adult clientele.


Dance is a powerful expression of emotion and creativity through movement. While it’s a popular activity for children—and often one of the first extracurriculars parents choose—it’s also an excellent form of exercise and self-expression for adults. And not just for seasoned dancers or those returning after years away, but also for complete beginners looking to try something new.

Offering adult dance classes in a variety of genres is a fantastic way to increase your studio’s revenue, boost community engagement, and attract a new audience of enthusiastic learners.

In this blog post, we’ll explore the benefits of adding adult classes to your weekly schedule, how to structure and promote them, how many to offer, and what styles might resonate most with your adult clientele.


Dance is a powerful expression of emotion and creativity through movement. While it’s a popular activity for children—and often one of the first extracurriculars parents choose—it’s also an excellent form of exercise and self-expression for adults. And not just for seasoned dancers or those returning after years away, but also for complete beginners looking to try something new.

Offering adult dance classes in a variety of genres is a fantastic way to increase your studio’s revenue, boost community engagement, and attract a new audience of enthusiastic learners.

In this blog post, we’ll explore the benefits of adding adult classes to your weekly schedule, how to structure and promote them, how many to offer, and what styles might resonate most with your adult clientele.


Dance is a powerful expression of emotion and creativity through movement. While it’s a popular activity for children—and often one of the first extracurriculars parents choose—it’s also an excellent form of exercise and self-expression for adults. And not just for seasoned dancers or those returning after years away, but also for complete beginners looking to try something new.

Offering adult dance classes in a variety of genres is a fantastic way to increase your studio’s revenue, boost community engagement, and attract a new audience of enthusiastic learners.

In this blog post, we’ll explore the benefits of adding adult classes to your weekly schedule, how to structure and promote them, how many to offer, and what styles might resonate most with your adult clientele.


Benefits Of Offering Adult Dance Classes At Your Studio

Benefits Of Offering Adult Dance Classes At Your Studio

Benefits Of Offering Adult Dance Classes At Your Studio

Benefits Of Offering Adult Dance Classes At Your Studio

Benefits Of Offering Adult Dance Classes At Your Studio


Adding adult dance classes to your studio’s schedule doesn’t just benefit your business—it offers a range of rewards for your adult students as well. Here’s how:

Benefits for Your Studio

  • Increased Revenue: More classes mean more income potential, especially when tapping into a new demographic.

  • Expanded Programming: Adult classes open up opportunities to add more performances, workshops, and even adult divisions in shows or competitions.

  • Organic Word-of-Mouth Marketing: Adult students often have children or friends with children, making them potential advocates for your studio. Their positive experiences can lead to new enrollments across all age groups—a true win-win.

Benefits for Your Adult Students

  • Improved Mental & Physical Health: Dance boosts cardiovascular fitness, strength, flexibility, and mental well-being by reducing stress and improving mood.

  • A Chance to Learn or Reconnect: Whether they’re trying something new or returning to a former passion, adult classes help students grow and challenge themselves.

  • Builds Social Connections: Classes provide a welcoming space to meet new people, create friendships, and foster a sense of community.

Boosts Confidence: Learning new choreography or performing can greatly increase self-esteem and body confidence over time.



Adding adult dance classes to your studio’s schedule doesn’t just benefit your business—it offers a range of rewards for your adult students as well. Here’s how:

Benefits for Your Studio

  • Increased Revenue: More classes mean more income potential, especially when tapping into a new demographic.

  • Expanded Programming: Adult classes open up opportunities to add more performances, workshops, and even adult divisions in shows or competitions.

  • Organic Word-of-Mouth Marketing: Adult students often have children or friends with children, making them potential advocates for your studio. Their positive experiences can lead to new enrollments across all age groups—a true win-win.

Benefits for Your Adult Students

  • Improved Mental & Physical Health: Dance boosts cardiovascular fitness, strength, flexibility, and mental well-being by reducing stress and improving mood.

  • A Chance to Learn or Reconnect: Whether they’re trying something new or returning to a former passion, adult classes help students grow and challenge themselves.

  • Builds Social Connections: Classes provide a welcoming space to meet new people, create friendships, and foster a sense of community.

Boosts Confidence: Learning new choreography or performing can greatly increase self-esteem and body confidence over time.



Adding adult dance classes to your studio’s schedule doesn’t just benefit your business—it offers a range of rewards for your adult students as well. Here’s how:

Benefits for Your Studio

  • Increased Revenue: More classes mean more income potential, especially when tapping into a new demographic.

  • Expanded Programming: Adult classes open up opportunities to add more performances, workshops, and even adult divisions in shows or competitions.

  • Organic Word-of-Mouth Marketing: Adult students often have children or friends with children, making them potential advocates for your studio. Their positive experiences can lead to new enrollments across all age groups—a true win-win.

Benefits for Your Adult Students

  • Improved Mental & Physical Health: Dance boosts cardiovascular fitness, strength, flexibility, and mental well-being by reducing stress and improving mood.

  • A Chance to Learn or Reconnect: Whether they’re trying something new or returning to a former passion, adult classes help students grow and challenge themselves.

  • Builds Social Connections: Classes provide a welcoming space to meet new people, create friendships, and foster a sense of community.

Boosts Confidence: Learning new choreography or performing can greatly increase self-esteem and body confidence over time.



Adding adult dance classes to your studio’s schedule doesn’t just benefit your business—it offers a range of rewards for your adult students as well. Here’s how:

Benefits for Your Studio

  • Increased Revenue: More classes mean more income potential, especially when tapping into a new demographic.

  • Expanded Programming: Adult classes open up opportunities to add more performances, workshops, and even adult divisions in shows or competitions.

  • Organic Word-of-Mouth Marketing: Adult students often have children or friends with children, making them potential advocates for your studio. Their positive experiences can lead to new enrollments across all age groups—a true win-win.

Benefits for Your Adult Students

  • Improved Mental & Physical Health: Dance boosts cardiovascular fitness, strength, flexibility, and mental well-being by reducing stress and improving mood.

  • A Chance to Learn or Reconnect: Whether they’re trying something new or returning to a former passion, adult classes help students grow and challenge themselves.

  • Builds Social Connections: Classes provide a welcoming space to meet new people, create friendships, and foster a sense of community.

Boosts Confidence: Learning new choreography or performing can greatly increase self-esteem and body confidence over time.



Adding adult dance classes to your studio’s schedule doesn’t just benefit your business—it offers a range of rewards for your adult students as well. Here’s how:

Benefits for Your Studio

  • Increased Revenue: More classes mean more income potential, especially when tapping into a new demographic.

  • Expanded Programming: Adult classes open up opportunities to add more performances, workshops, and even adult divisions in shows or competitions.

  • Organic Word-of-Mouth Marketing: Adult students often have children or friends with children, making them potential advocates for your studio. Their positive experiences can lead to new enrollments across all age groups—a true win-win.

Benefits for Your Adult Students

  • Improved Mental & Physical Health: Dance boosts cardiovascular fitness, strength, flexibility, and mental well-being by reducing stress and improving mood.

  • A Chance to Learn or Reconnect: Whether they’re trying something new or returning to a former passion, adult classes help students grow and challenge themselves.

  • Builds Social Connections: Classes provide a welcoming space to meet new people, create friendships, and foster a sense of community.

Boosts Confidence: Learning new choreography or performing can greatly increase self-esteem and body confidence over time.


dance studeo instagram posts being indexed on Google
dance studeo instagram posts being indexed on Google
dance studeo instagram posts being indexed on Google
dance studeo instagram posts being indexed on Google
dance studeo instagram posts being indexed on Google
dance studeo instagram posts being indexed on Google
dance studeo instagram posts being indexed on Google

How To Add Adult Classes To Your Dance Studio Class Schedule?


So, you’ve decided to take the plunge and start offering adult dance classes—amazing!

Before launching your first class, it’s important to build interest and make sure there’s a market for it. One of the best places to start is by reaching out to your existing clientele, especially the parents of your current students. 

Many of them may have considered trying a class themselves or are looking for a fun and social way to stay active. And if they haven’t, they’re bound to know someone who does.


How To Add Adult Classes To Your Dance Studio Class Schedule?


So, you’ve decided to take the plunge and start offering adult dance classes—amazing!

Before launching your first class, it’s important to build interest and make sure there’s a market for it. One of the best places to start is by reaching out to your existing clientele, especially the parents of your current students. 

Many of them may have considered trying a class themselves or are looking for a fun and social way to stay active. And if they haven’t, they’re bound to know someone who does.


How To Add Adult Classes To Your Dance Studio Class Schedule?


So, you’ve decided to take the plunge and start offering adult dance classes—amazing!

Before launching your first class, it’s important to build interest and make sure there’s a market for it. One of the best places to start is by reaching out to your existing clientele, especially the parents of your current students. 

Many of them may have considered trying a class themselves or are looking for a fun and social way to stay active. And if they haven’t, they’re bound to know someone who does.


How To Add Adult Classes To Your Dance Studio Class Schedule?


So, you’ve decided to take the plunge and start offering adult dance classes—amazing!

Before launching your first class, it’s important to build interest and make sure there’s a market for it. One of the best places to start is by reaching out to your existing clientele, especially the parents of your current students. 

Many of them may have considered trying a class themselves or are looking for a fun and social way to stay active. And if they haven’t, they’re bound to know someone who does.


How To Add Adult Classes To Your Dance Studio Class Schedule?


So, you’ve decided to take the plunge and start offering adult dance classes—amazing!

Before launching your first class, it’s important to build interest and make sure there’s a market for it. One of the best places to start is by reaching out to your existing clientele, especially the parents of your current students. 

Many of them may have considered trying a class themselves or are looking for a fun and social way to stay active. And if they haven’t, they’re bound to know someone who does.


Gauge Interest First


Start by putting out some feelers:

  • Ask parents if they’d be interested in an adult class.

  • Survey your mailing list or use social media polls to ask what styles people are most excited about (e.g., hip hop, ballet, jazz).

  • Find out what days and times would work best for them—this helps you set up classes that are more likely to fill up.

Gauge Interest First


Start by putting out some feelers:

  • Ask parents if they’d be interested in an adult class.

  • Survey your mailing list or use social media polls to ask what styles people are most excited about (e.g., hip hop, ballet, jazz).

  • Find out what days and times would work best for them—this helps you set up classes that are more likely to fill up.

Gauge Interest First


Start by putting out some feelers:

  • Ask parents if they’d be interested in an adult class.

  • Survey your mailing list or use social media polls to ask what styles people are most excited about (e.g., hip hop, ballet, jazz).

  • Find out what days and times would work best for them—this helps you set up classes that are more likely to fill up.

Gauge Interest First


Start by putting out some feelers:

  • Ask parents if they’d be interested in an adult class.

  • Survey your mailing list or use social media polls to ask what styles people are most excited about (e.g., hip hop, ballet, jazz).

  • Find out what days and times would work best for them—this helps you set up classes that are more likely to fill up.

Gauge Interest First


Start by putting out some feelers:

  • Ask parents if they’d be interested in an adult class.

  • Survey your mailing list or use social media polls to ask what styles people are most excited about (e.g., hip hop, ballet, jazz).

  • Find out what days and times would work best for them—this helps you set up classes that are more likely to fill up.

Start Small and Simple

We recommend starting with just one or two evening classes to test the waters. As interest grows, you can expand your schedule and offerings.

Start Small and Simple

We recommend starting with just one or two evening classes to test the waters. As interest grows, you can expand your schedule and offerings.

Start Small and Simple

We recommend starting with just one or two evening classes to test the waters. As interest grows, you can expand your schedule and offerings.

Start Small and Simple

We recommend starting with just one or two evening classes to test the waters. As interest grows, you can expand your schedule and offerings.

Start Small and Simple

We recommend starting with just one or two evening classes to test the waters. As interest grows, you can expand your schedule and offerings.

Promote Your New Classes


Once your first class is on the schedule, it’s time to spread the word! Use:

  • Social media (especially Facebook and Instagram)

  • Your website and email list (you can email easily through Class Manager’s communication features)

  • Local newspapers or community bulletin boards

  • A referral program (e.g., “Bring a friend and get your next class free!”) (learn more in our blog post: ‘How to build a referral scheme for your dance studio’)

Top Tip: Consider offering a daytime class specifically for young mums, one where they can bring their babies along!

Many gyms and studios are now introducing mum-and-baby classes, where mothers can take part in a dance or fitness session while their babies stay in the same room with them, either in prams, on mats, whatever works better for mum and baby.

Promote Your New Classes


Once your first class is on the schedule, it’s time to spread the word! Use:

  • Social media (especially Facebook and Instagram)

  • Your website and email list (you can email easily through Class Manager’s communication features)

  • Local newspapers or community bulletin boards

  • A referral program (e.g., “Bring a friend and get your next class free!”) (learn more in our blog post: ‘How to build a referral scheme for your dance studio’)

Top Tip: Consider offering a daytime class specifically for young mums, one where they can bring their babies along!

Many gyms and studios are now introducing mum-and-baby classes, where mothers can take part in a dance or fitness session while their babies stay in the same room with them, either in prams, on mats, whatever works better for mum and baby.

Promote Your New Classes


Once your first class is on the schedule, it’s time to spread the word! Use:

  • Social media (especially Facebook and Instagram)

  • Your website and email list (you can email easily through Class Manager’s communication features)

  • Local newspapers or community bulletin boards

  • A referral program (e.g., “Bring a friend and get your next class free!”) (learn more in our blog post: ‘How to build a referral scheme for your dance studio’)

Top Tip: Consider offering a daytime class specifically for young mums, one where they can bring their babies along!

Many gyms and studios are now introducing mum-and-baby classes, where mothers can take part in a dance or fitness session while their babies stay in the same room with them, either in prams, on mats, whatever works better for mum and baby.

Promote Your New Classes


Once your first class is on the schedule, it’s time to spread the word! Use:

  • Social media (especially Facebook and Instagram)

  • Your website and email list (you can email easily through Class Manager’s communication features)

  • Local newspapers or community bulletin boards

  • A referral program (e.g., “Bring a friend and get your next class free!”) (learn more in our blog post: ‘How to build a referral scheme for your dance studio’)

Top Tip: Consider offering a daytime class specifically for young mums, one where they can bring their babies along!

Many gyms and studios are now introducing mum-and-baby classes, where mothers can take part in a dance or fitness session while their babies stay in the same room with them, either in prams, on mats, whatever works better for mum and baby.

Promote Your New Classes


Once your first class is on the schedule, it’s time to spread the word! Use:

  • Social media (especially Facebook and Instagram)

  • Your website and email list (you can email easily through Class Manager’s communication features)

  • Local newspapers or community bulletin boards

  • A referral program (e.g., “Bring a friend and get your next class free!”) (learn more in our blog post: ‘How to build a referral scheme for your dance studio’)

Top Tip: Consider offering a daytime class specifically for young mums, one where they can bring their babies along!

Many gyms and studios are now introducing mum-and-baby classes, where mothers can take part in a dance or fitness session while their babies stay in the same room with them, either in prams, on mats, whatever works better for mum and baby.

Are Adult Classes Something For Your Dance Studio?

Are you tempted to start offering adult dance classes at your studio? Not only is it a fantastic way to build community and diversify your offerings, but you can also charge more for adult classes than you typically would for baby or children’s classes, making them a smart business move, too.

Whatever direction you choose, Class Manager’s studio management software can help you every step of the way. Easily set up your adult classes and schedules, share sign-up links through your online portal, and take automated payments, so all you need to focus on is filling your classes and doing what you love—teaching dance.

Interested in seeing how Class Manager can help you? Open your free account here, or book your demo. 

Other blog posts that may be of interest to you include: 

Are Adult Classes Something For Your Dance Studio?

Are you tempted to start offering adult dance classes at your studio? Not only is it a fantastic way to build community and diversify your offerings, but you can also charge more for adult classes than you typically would for baby or children’s classes, making them a smart business move, too.

Whatever direction you choose, Class Manager’s studio management software can help you every step of the way. Easily set up your adult classes and schedules, share sign-up links through your online portal, and take automated payments, so all you need to focus on is filling your classes and doing what you love—teaching dance.

Interested in seeing how Class Manager can help you? Open your free account here, or book your demo. 

Other blog posts that may be of interest to you include: 

Are Adult Classes Something For Your Dance Studio?

Are you tempted to start offering adult dance classes at your studio? Not only is it a fantastic way to build community and diversify your offerings, but you can also charge more for adult classes than you typically would for baby or children’s classes, making them a smart business move, too.

Whatever direction you choose, Class Manager’s studio management software can help you every step of the way. Easily set up your adult classes and schedules, share sign-up links through your online portal, and take automated payments, so all you need to focus on is filling your classes and doing what you love—teaching dance.

Interested in seeing how Class Manager can help you? Open your free account here, or book your demo. 

Other blog posts that may be of interest to you include: 

Are Adult Classes Something For Your Dance Studio?

Are you tempted to start offering adult dance classes at your studio? Not only is it a fantastic way to build community and diversify your offerings, but you can also charge more for adult classes than you typically would for baby or children’s classes, making them a smart business move, too.

Whatever direction you choose, Class Manager’s studio management software can help you every step of the way. Easily set up your adult classes and schedules, share sign-up links through your online portal, and take automated payments, so all you need to focus on is filling your classes and doing what you love—teaching dance.

Interested in seeing how Class Manager can help you? Open your free account here, or book your demo. 

Other blog posts that may be of interest to you include: 

Are Adult Classes Something For Your Dance Studio?

Are you tempted to start offering adult dance classes at your studio? Not only is it a fantastic way to build community and diversify your offerings, but you can also charge more for adult classes than you typically would for baby or children’s classes, making them a smart business move, too.

Whatever direction you choose, Class Manager’s studio management software can help you every step of the way. Easily set up your adult classes and schedules, share sign-up links through your online portal, and take automated payments, so all you need to focus on is filling your classes and doing what you love—teaching dance.

Interested in seeing how Class Manager can help you? Open your free account here, or book your demo. 

Other blog posts that may be of interest to you include: 

So, Can Software Save You Time, Money, & Stress?

Ultimately, yes. All of the software options we’ve mentioned are designed to help streamline your admin, reduce manual tasks, and give you back valuable time. That extra time could be spent doing what you truly love: running your studio, connecting with students, or even adding new classes to grow your business and revenue.

Ready to see the difference for yourself? Open your free Class Manager account today or book a demo with our team—we’d love to show you how it all works and help you get started.

So, Can Software Save You Time, Money, & Stress?

Ultimately, yes. All of the software options we’ve mentioned are designed to help streamline your admin, reduce manual tasks, and give you back valuable time. That extra time could be spent doing what you truly love: running your studio, connecting with students, or even adding new classes to grow your business and revenue.

Ready to see the difference for yourself? Open your free Class Manager account today or book a demo with our team—we’d love to show you how it all works and help you get started.






Looking for Class Manager Classic?

Planning an event or recital?

Visit our sister company, Stage Stubs

for all your ticketing needs.

Free for studios.

© Class Manager 2025, All Rights Reserved

Looking for Class Manager Classic?

Planning an event or recital?

Visit our sister company, Stage Stubs

for all your ticketing needs.

Free for studios.

© Class Manager 2025, All Rights Reserved

Looking for Class Manager Classic?

Planning an event or recital?

Visit our sister company, Stage Stubs

for all your ticketing needs.

Free for studios.

© Class Manager 2025, All Rights Reserved

Looking for Class Manager Classic?

Planning an event or recital?

Visit our sister company, Stage Stubs

for all your ticketing needs.

Free for studios.

© Class Manager 2025, All Rights Reserved