What is a Marketing Pipeline? (And Why Dance Studio Owners Need One)
Rebekah Dixon
Aug 20 2025
10 min read
What is a Marketing Pipeline? (And Why Dance Studio Owners Need One)
Rebekah Dixon
Aug 20 2025
10 min read
What is a Marketing Pipeline? (And Why Dance Studio Owners Need One)
Rebekah Dixon
Aug 20 2025
10 min read
So, you’ve just had a parent get in touch asking about what classes you provide. You point them in the direction of your website to book onto a free trial, but then… they never come through for that trial?
OR
Another person messages you on Instagram but never turns up?
Sound familiar?
Well, unfortunately, this is an all-too-common problem that dance studio owners are facing. And no, it’s not (most of the time) because people don’t like you or what you offer, but often because they had every intention of signing up for a trial, or attending your studio tour, but life simply got in the way.
They needed to run for school pick-up, their child wanted a snack, or they simply had a million other things going on in their mind that it just got dropped.
This is where having a really simple marketing pipeline can come into play.
Helping you turn people from hearing about your studio, to booking a trial, to becoming a long-term student – and no, you don’t need extensive marketing knowledge to get to that stage.
So, you’ve just had a parent get in touch asking about what classes you provide. You point them in the direction of your website to book onto a free trial, but then… they never come through for that trial?
OR
Another person messages you on Instagram but never turns up?
Sound familiar?
Well, unfortunately, this is an all-too-common problem that dance studio owners are facing. And no, it’s not (most of the time) because people don’t like you or what you offer, but often because they had every intention of signing up for a trial, or attending your studio tour, but life simply got in the way.
They needed to run for school pick-up, their child wanted a snack, or they simply had a million other things going on in their mind that it just got dropped.
This is where having a really simple marketing pipeline can come into play.
Helping you turn people from hearing about your studio, to booking a trial, to becoming a long-term student – and no, you don’t need extensive marketing knowledge to get to that stage.
So, you’ve just had a parent get in touch asking about what classes you provide. You point them in the direction of your website to book onto a free trial, but then… they never come through for that trial?
OR
Another person messages you on Instagram but never turns up?
Sound familiar?
Well, unfortunately, this is an all-too-common problem that dance studio owners are facing. And no, it’s not (most of the time) because people don’t like you or what you offer, but often because they had every intention of signing up for a trial, or attending your studio tour, but life simply got in the way.
They needed to run for school pick-up, their child wanted a snack, or they simply had a million other things going on in their mind that it just got dropped.
This is where having a really simple marketing pipeline can come into play.
Helping you turn people from hearing about your studio, to booking a trial, to becoming a long-term student – and no, you don’t need extensive marketing knowledge to get to that stage.
So, you’ve just had a parent get in touch asking about what classes you provide. You point them in the direction of your website to book onto a free trial, but then… they never come through for that trial?
OR
Another person messages you on Instagram but never turns up?
Sound familiar?
Well, unfortunately, this is an all-too-common problem that dance studio owners are facing. And no, it’s not (most of the time) because people don’t like you or what you offer, but often because they had every intention of signing up for a trial, or attending your studio tour, but life simply got in the way.
They needed to run for school pick-up, their child wanted a snack, or they simply had a million other things going on in their mind that it just got dropped.
This is where having a really simple marketing pipeline can come into play.
Helping you turn people from hearing about your studio, to booking a trial, to becoming a long-term student – and no, you don’t need extensive marketing knowledge to get to that stage.
So, you’ve just had a parent get in touch asking about what classes you provide. You point them in the direction of your website to book onto a free trial, but then… they never come through for that trial?
OR
Another person messages you on Instagram but never turns up?
Sound familiar?
Well, unfortunately, this is an all-too-common problem that dance studio owners are facing. And no, it’s not (most of the time) because people don’t like you or what you offer, but often because they had every intention of signing up for a trial, or attending your studio tour, but life simply got in the way.
They needed to run for school pick-up, their child wanted a snack, or they simply had a million other things going on in their mind that it just got dropped.
This is where having a really simple marketing pipeline can come into play.
Helping you turn people from hearing about your studio, to booking a trial, to becoming a long-term student – and no, you don’t need extensive marketing knowledge to get to that stage.
What Is A Marketing Pipeline?
A marketing pipeline can look like a lot of different things, but at its core, it’s simply about capturing people when they are interested in the service you offer and then nurturing them until they follow the steps – e.g., booking a trial, visiting your studio, or (even better) joining as a full-time student!
Its job is essentially to bring in all of your leads (people who have shown interest in your studio) from a range of platforms – emails, social media, website, referrals, ads – and guide them from leads → prospects (trial students) → customers (full-time students).
Scroll to the bottom of this blog post to see our examples of a marketing pipeline.
What Is A Marketing Pipeline?
A marketing pipeline can look like a lot of different things, but at its core, it’s simply about capturing people when they are interested in the service you offer and then nurturing them until they follow the steps – e.g., booking a trial, visiting your studio, or (even better) joining as a full-time student!
Its job is essentially to bring in all of your leads (people who have shown interest in your studio) from a range of platforms – emails, social media, website, referrals, ads – and guide them from leads → prospects (trial students) → customers (full-time students).
Scroll to the bottom of this blog post to see our examples of a marketing pipeline.
What Is A Marketing Pipeline?
A marketing pipeline can look like a lot of different things, but at its core, it’s simply about capturing people when they are interested in the service you offer and then nurturing them until they follow the steps – e.g., booking a trial, visiting your studio, or (even better) joining as a full-time student!
Its job is essentially to bring in all of your leads (people who have shown interest in your studio) from a range of platforms – emails, social media, website, referrals, ads – and guide them from leads → prospects (trial students) → customers (full-time students).
Scroll to the bottom of this blog post to see our examples of a marketing pipeline.
What Is A Marketing Pipeline?
A marketing pipeline can look like a lot of different things, but at its core, it’s simply about capturing people when they are interested in the service you offer and then nurturing them until they follow the steps – e.g., booking a trial, visiting your studio, or (even better) joining as a full-time student!
Its job is essentially to bring in all of your leads (people who have shown interest in your studio) from a range of platforms – emails, social media, website, referrals, ads – and guide them from leads → prospects (trial students) → customers (full-time students).
Scroll to the bottom of this blog post to see our examples of a marketing pipeline.
What Is A Marketing Pipeline?
A marketing pipeline can look like a lot of different things, but at its core, it’s simply about capturing people when they are interested in the service you offer and then nurturing them until they follow the steps – e.g., booking a trial, visiting your studio, or (even better) joining as a full-time student!
Its job is essentially to bring in all of your leads (people who have shown interest in your studio) from a range of platforms – emails, social media, website, referrals, ads – and guide them from leads → prospects (trial students) → customers (full-time students).
Scroll to the bottom of this blog post to see our examples of a marketing pipeline.
Why Does A Marketing Pipeline Matter for Dance Studios?
You’re juggling a lot as a dance studio owner, and we get it. It can feel completely overwhelming. So now we’re adding another thing on your list… but trust us, when you set this up, you’ll find that not only does it improve your trial-to-student conversion, but it also cuts down unnecessary work and stress for you, too.
Without a marketing pipeline to catch potential customers when they first enquire, they fall through the cracks.
With a pipeline, each lead is gently nurtured and guided to become a committed student.
Why Does A Marketing Pipeline Matter for Dance Studios?
You’re juggling a lot as a dance studio owner, and we get it. It can feel completely overwhelming. So now we’re adding another thing on your list… but trust us, when you set this up, you’ll find that not only does it improve your trial-to-student conversion, but it also cuts down unnecessary work and stress for you, too.
Without a marketing pipeline to catch potential customers when they first enquire, they fall through the cracks.
With a pipeline, each lead is gently nurtured and guided to become a committed student.
Why Does A Marketing Pipeline Matter for Dance Studios?
You’re juggling a lot as a dance studio owner, and we get it. It can feel completely overwhelming. So now we’re adding another thing on your list… but trust us, when you set this up, you’ll find that not only does it improve your trial-to-student conversion, but it also cuts down unnecessary work and stress for you, too.
Without a marketing pipeline to catch potential customers when they first enquire, they fall through the cracks.
With a pipeline, each lead is gently nurtured and guided to become a committed student.
Why Does A Marketing Pipeline Matter for Dance Studios?
You’re juggling a lot as a dance studio owner, and we get it. It can feel completely overwhelming. So now we’re adding another thing on your list… but trust us, when you set this up, you’ll find that not only does it improve your trial-to-student conversion, but it also cuts down unnecessary work and stress for you, too.
Without a marketing pipeline to catch potential customers when they first enquire, they fall through the cracks.
With a pipeline, each lead is gently nurtured and guided to become a committed student.
Why Does A Marketing Pipeline Matter for Dance Studios?
You’re juggling a lot as a dance studio owner, and we get it. It can feel completely overwhelming. So now we’re adding another thing on your list… but trust us, when you set this up, you’ll find that not only does it improve your trial-to-student conversion, but it also cuts down unnecessary work and stress for you, too.
Without a marketing pipeline to catch potential customers when they first enquire, they fall through the cracks.
With a pipeline, each lead is gently nurtured and guided to become a committed student.
Let’s Break It Down: The Stages Of Your Dance Studio’s Marketing Pipeline
Let’s Break It Down: The Stages Of Your Dance Studio’s Marketing Pipeline
Let’s Break It Down: The Stages Of Your Dance Studio’s Marketing Pipeline
Let’s Break It Down: The Stages Of Your Dance Studio’s Marketing Pipeline
Let’s Break It Down: The Stages Of Your Dance Studio’s Marketing Pipeline
1. Easy to Use and NavigateAwareness - They hear about you
Through word of mouth referrals, social media, your website, or Google Maps (if you have a business listing).
This is where you’re putting effort into your marketing.
But here’s the blunt truth: there’s no point having fantastic marketing if, once leads come in, you don’t nurture them through a pipeline.
1. Easy to Use and NavigateAwareness - They hear about you
Through word of mouth referrals, social media, your website, or Google Maps (if you have a business listing).
This is where you’re putting effort into your marketing.
But here’s the blunt truth: there’s no point having fantastic marketing if, once leads come in, you don’t nurture them through a pipeline.
1. Easy to Use and NavigateAwareness - They hear about you
Through word of mouth referrals, social media, your website, or Google Maps (if you have a business listing).
This is where you’re putting effort into your marketing.
But here’s the blunt truth: there’s no point having fantastic marketing if, once leads come in, you don’t nurture them through a pipeline.
1. Easy to Use and NavigateAwareness - They hear about you
Through word of mouth referrals, social media, your website, or Google Maps (if you have a business listing).
This is where you’re putting effort into your marketing.
But here’s the blunt truth: there’s no point having fantastic marketing if, once leads come in, you don’t nurture them through a pipeline.
1. Easy to Use and NavigateAwareness - They hear about you
Through word of mouth referrals, social media, your website, or Google Maps (if you have a business listing).
This is where you’re putting effort into your marketing.
But here’s the blunt truth: there’s no point having fantastic marketing if, once leads come in, you don’t nurture them through a pipeline.
2. Interest- they reach out to you
They email, call, fill out your contact form on your website, or message you on social media.
The moment someone reaches out – asking about classes, availability, prices – they’re now officially a lead. Woo-hoo!
That means your marketing worked, they liked what they saw, and they want to interact with you.
Make sure you’re there to greet them quickly – whether that’s personally or through auto-responses.
But now comes the hard part… turning that lead into a trial booking.
2. Interest- they reach out to you
They email, call, fill out your contact form on your website, or message you on social media.
The moment someone reaches out – asking about classes, availability, prices – they’re now officially a lead. Woo-hoo!
That means your marketing worked, they liked what they saw, and they want to interact with you.
Make sure you’re there to greet them quickly – whether that’s personally or through auto-responses.
But now comes the hard part… turning that lead into a trial booking.
2. Interest- they reach out to you
They email, call, fill out your contact form on your website, or message you on social media.
The moment someone reaches out – asking about classes, availability, prices – they’re now officially a lead. Woo-hoo!
That means your marketing worked, they liked what they saw, and they want to interact with you.
Make sure you’re there to greet them quickly – whether that’s personally or through auto-responses.
But now comes the hard part… turning that lead into a trial booking.
2. Interest- they reach out to you
They email, call, fill out your contact form on your website, or message you on social media.
The moment someone reaches out – asking about classes, availability, prices – they’re now officially a lead. Woo-hoo!
That means your marketing worked, they liked what they saw, and they want to interact with you.
Make sure you’re there to greet them quickly – whether that’s personally or through auto-responses.
But now comes the hard part… turning that lead into a trial booking.
2. Interest- they reach out to you
They email, call, fill out your contact form on your website, or message you on social media.
The moment someone reaches out – asking about classes, availability, prices – they’re now officially a lead. Woo-hoo!
That means your marketing worked, they liked what they saw, and they want to interact with you.
Make sure you’re there to greet them quickly – whether that’s personally or through auto-responses.
But now comes the hard part… turning that lead into a trial booking.
3. Trial - they step into the studio
This could be through a trial lesson or a studio tour.
This is the middle ground: between “interested” and “committed customer.”
It’s not always easy to get someone into the studio from just one interaction, but that’s why a pipeline does the heavy lifting for you.
Your goal at this stage?
Make them feel part of your community.
Give them enough information without overwhelming them.
And most importantly: don’t leave them after the trial without follow-up. Check in. Show them you care.
3. Trial - they step into the studio
This could be through a trial lesson or a studio tour.
This is the middle ground: between “interested” and “committed customer.”
It’s not always easy to get someone into the studio from just one interaction, but that’s why a pipeline does the heavy lifting for you.
Your goal at this stage?
Make them feel part of your community.
Give them enough information without overwhelming them.
And most importantly: don’t leave them after the trial without follow-up. Check in. Show them you care.
3. Trial - they step into the studio
This could be through a trial lesson or a studio tour.
This is the middle ground: between “interested” and “committed customer.”
It’s not always easy to get someone into the studio from just one interaction, but that’s why a pipeline does the heavy lifting for you.
Your goal at this stage?
Make them feel part of your community.
Give them enough information without overwhelming them.
And most importantly: don’t leave them after the trial without follow-up. Check in. Show them you care.
3. Trial - they step into the studio
This could be through a trial lesson or a studio tour.
This is the middle ground: between “interested” and “committed customer.”
It’s not always easy to get someone into the studio from just one interaction, but that’s why a pipeline does the heavy lifting for you.
Your goal at this stage?
Make them feel part of your community.
Give them enough information without overwhelming them.
And most importantly: don’t leave them after the trial without follow-up. Check in. Show them you care.
3. Trial - they step into the studio
This could be through a trial lesson or a studio tour.
This is the middle ground: between “interested” and “committed customer.”
It’s not always easy to get someone into the studio from just one interaction, but that’s why a pipeline does the heavy lifting for you.
Your goal at this stage?
Make them feel part of your community.
Give them enough information without overwhelming them.
And most importantly: don’t leave them after the trial without follow-up. Check in. Show them you care.
4. Conversion - they sign up
This is where you don’t let them go cold. You’ve done the hard work – they’ve been in your studio, they’ve met you – now it’s time to secure them.
Goal: make it as easy as possible to sign up. Remove friction. Have clear pricing, easy forms, and a welcoming process.
4. Conversion - they sign up
This is where you don’t let them go cold. You’ve done the hard work – they’ve been in your studio, they’ve met you – now it’s time to secure them.
Goal: make it as easy as possible to sign up. Remove friction. Have clear pricing, easy forms, and a welcoming process.
4. Conversion - they sign up
This is where you don’t let them go cold. You’ve done the hard work – they’ve been in your studio, they’ve met you – now it’s time to secure them.
Goal: make it as easy as possible to sign up. Remove friction. Have clear pricing, easy forms, and a welcoming process.
4. Conversion - they sign up
This is where you don’t let them go cold. You’ve done the hard work – they’ve been in your studio, they’ve met you – now it’s time to secure them.
Goal: make it as easy as possible to sign up. Remove friction. Have clear pricing, easy forms, and a welcoming process.
4. Conversion - they sign up
This is where you don’t let them go cold. You’ve done the hard work – they’ve been in your studio, they’ve met you – now it’s time to secure them.
Goal: make it as easy as possible to sign up. Remove friction. Have clear pricing, easy forms, and a welcoming process.
So, How Do You Do This?
Our top tips:
Always capture contact info at the very first point of contact – whether that’s on the phone, via a contact form, or even in DMs (get at least their phone number and email address).
Follow up quickly:
Before the trial: “Hey, you’ve booked into a trial – fab! Here’s what you need to know.”
After the trial: Don’t wait. Send a message like, “How was your class? Would you like to book another trial or go ahead with sign-up?”
Track your leads with a simple system (a spreadsheet, CRM, or even a notebook).
Automate where possible: use email, text, or call reminders to keep the communication flowing.
So, How Do You Do This?
Our top tips:
Always capture contact info at the very first point of contact – whether that’s on the phone, via a contact form, or even in DMs (get at least their phone number and email address).
Follow up quickly:
Before the trial: “Hey, you’ve booked into a trial – fab! Here’s what you need to know.”
After the trial: Don’t wait. Send a message like, “How was your class? Would you like to book another trial or go ahead with sign-up?”
Track your leads with a simple system (a spreadsheet, CRM, or even a notebook).
Automate where possible: use email, text, or call reminders to keep the communication flowing.
So, How Do You Do This?
Our top tips:
Always capture contact info at the very first point of contact – whether that’s on the phone, via a contact form, or even in DMs (get at least their phone number and email address).
Follow up quickly:
Before the trial: “Hey, you’ve booked into a trial – fab! Here’s what you need to know.”
After the trial: Don’t wait. Send a message like, “How was your class? Would you like to book another trial or go ahead with sign-up?”
Track your leads with a simple system (a spreadsheet, CRM, or even a notebook).
Automate where possible: use email, text, or call reminders to keep the communication flowing.
So, How Do You Do This?
Our top tips:
Always capture contact info at the very first point of contact – whether that’s on the phone, via a contact form, or even in DMs (get at least their phone number and email address).
Follow up quickly:
Before the trial: “Hey, you’ve booked into a trial – fab! Here’s what you need to know.”
After the trial: Don’t wait. Send a message like, “How was your class? Would you like to book another trial or go ahead with sign-up?”
Track your leads with a simple system (a spreadsheet, CRM, or even a notebook).
Automate where possible: use email, text, or call reminders to keep the communication flowing.
So, How Do You Do This?
Our top tips:
Always capture contact info at the very first point of contact – whether that’s on the phone, via a contact form, or even in DMs (get at least their phone number and email address).
Follow up quickly:
Before the trial: “Hey, you’ve booked into a trial – fab! Here’s what you need to know.”
After the trial: Don’t wait. Send a message like, “How was your class? Would you like to book another trial or go ahead with sign-up?”
Track your leads with a simple system (a spreadsheet, CRM, or even a notebook).
Automate where possible: use email, text, or call reminders to keep the communication flowing.
Example Marketing Pipeline Steps for Dance Studios
We’ve put together a basic example pipeline that you can use to start your new pipeline.
Example Marketing Pipeline Steps for Dance Studios
We’ve put together a basic example pipeline that you can use to start your new pipeline.
Example Marketing Pipeline Steps for Dance Studios
We’ve put together a basic example pipeline that you can use to start your new pipeline.
Example Marketing Pipeline Steps for Dance Studios
We’ve put together a basic example pipeline that you can use to start your new pipeline.
Example Marketing Pipeline Steps for Dance Studios
We’ve put together a basic example pipeline that you can use to start your new pipeline.
Day 1 – Lead Enquiry (Interest Stage)
These can be set up as auto replies on your social media, or you can add these emails into your dance studio software and set them up as auto-send emails.
Auto-Response Email:
Subject: Thanks for reaching out about classes at [Studio Name]!
Hi [Parent’s Name],
Thanks so much for getting in touch about classes at [Studio Name]. We’d love to invite [Child’s Name] to try a class with us!
👉 You can book your free trial class here: [Insert Link]
If you have any questions at all, just hit reply – we’re happy to help.
See you soon!
[Your Name]
[Studio Name]
Auto-Response Text:
Hi [Parent’s Name], thanks for enquiring at [Studio Name]!
You can book [Child’s Name]’s free trial here: [Insert Link]. Can’t wait to meet you.
Day 1 – Lead Enquiry (Interest Stage)
These can be set up as auto replies on your social media, or you can add these emails into your dance studio software and set them up as auto-send emails.
Auto-Response Email:
Subject: Thanks for reaching out about classes at [Studio Name]!
Hi [Parent’s Name],
Thanks so much for getting in touch about classes at [Studio Name]. We’d love to invite [Child’s Name] to try a class with us!
👉 You can book your free trial class here: [Insert Link]
If you have any questions at all, just hit reply – we’re happy to help.
See you soon!
[Your Name]
[Studio Name]
Auto-Response Text:
Hi [Parent’s Name], thanks for enquiring at [Studio Name]!
You can book [Child’s Name]’s free trial here: [Insert Link]. Can’t wait to meet you.
Day 1 – Lead Enquiry (Interest Stage)
These can be set up as auto replies on your social media, or you can add these emails into your dance studio software and set them up as auto-send emails.
Auto-Response Email:
Subject: Thanks for reaching out about classes at [Studio Name]!
Hi [Parent’s Name],
Thanks so much for getting in touch about classes at [Studio Name]. We’d love to invite [Child’s Name] to try a class with us!
👉 You can book your free trial class here: [Insert Link]
If you have any questions at all, just hit reply – we’re happy to help.
See you soon!
[Your Name]
[Studio Name]
Auto-Response Text:
Hi [Parent’s Name], thanks for enquiring at [Studio Name]!
You can book [Child’s Name]’s free trial here: [Insert Link]. Can’t wait to meet you.
Day 1 – Lead Enquiry (Interest Stage)
These can be set up as auto replies on your social media, or you can add these emails into your dance studio software and set them up as auto-send emails.
Auto-Response Email:
Subject: Thanks for reaching out about classes at [Studio Name]!
Hi [Parent’s Name],
Thanks so much for getting in touch about classes at [Studio Name]. We’d love to invite [Child’s Name] to try a class with us!
👉 You can book your free trial class here: [Insert Link]
If you have any questions at all, just hit reply – we’re happy to help.
See you soon!
[Your Name]
[Studio Name]
Auto-Response Text:
Hi [Parent’s Name], thanks for enquiring at [Studio Name]!
You can book [Child’s Name]’s free trial here: [Insert Link]. Can’t wait to meet you.
Day 1 – Lead Enquiry (Interest Stage)
These can be set up as auto replies on your social media, or you can add these emails into your dance studio software and set them up as auto-send emails.
Auto-Response Email:
Subject: Thanks for reaching out about classes at [Studio Name]!
Hi [Parent’s Name],
Thanks so much for getting in touch about classes at [Studio Name]. We’d love to invite [Child’s Name] to try a class with us!
👉 You can book your free trial class here: [Insert Link]
If you have any questions at all, just hit reply – we’re happy to help.
See you soon!
[Your Name]
[Studio Name]
Auto-Response Text:
Hi [Parent’s Name], thanks for enquiring at [Studio Name]!
You can book [Child’s Name]’s free trial here: [Insert Link]. Can’t wait to meet you.
Day 2 – Personal Follow-Up (If No Trial Booked Yet)
Email:
Subject: Let’s get [Child’s Name] dancing!
Hi [Parent’s Name],
I just wanted to check in after your enquiry – we’d love to have [Child’s Name] join us for a trial at [Studio Name].
Here’s the booking link again to make it super easy: [Insert Link]
Do you have any questions about classes, times, or what to bring? I’d be happy to help.
Warmly,
[Your Name]
Text:
Hi [Parent’s Name], just checking in from [Studio Name]. Would you like me to reserve [Child’s Name]’s free trial spot? Here’s the link: [Insert Link]
Day 2 – Personal Follow-Up (If No Trial Booked Yet)
Email:
Subject: Let’s get [Child’s Name] dancing!
Hi [Parent’s Name],
I just wanted to check in after your enquiry – we’d love to have [Child’s Name] join us for a trial at [Studio Name].
Here’s the booking link again to make it super easy: [Insert Link]
Do you have any questions about classes, times, or what to bring? I’d be happy to help.
Warmly,
[Your Name]
Text:
Hi [Parent’s Name], just checking in from [Studio Name]. Would you like me to reserve [Child’s Name]’s free trial spot? Here’s the link: [Insert Link]
Day 2 – Personal Follow-Up (If No Trial Booked Yet)
Email:
Subject: Let’s get [Child’s Name] dancing!
Hi [Parent’s Name],
I just wanted to check in after your enquiry – we’d love to have [Child’s Name] join us for a trial at [Studio Name].
Here’s the booking link again to make it super easy: [Insert Link]
Do you have any questions about classes, times, or what to bring? I’d be happy to help.
Warmly,
[Your Name]
Text:
Hi [Parent’s Name], just checking in from [Studio Name]. Would you like me to reserve [Child’s Name]’s free trial spot? Here’s the link: [Insert Link]
Day 2 – Personal Follow-Up (If No Trial Booked Yet)
Email:
Subject: Let’s get [Child’s Name] dancing!
Hi [Parent’s Name],
I just wanted to check in after your enquiry – we’d love to have [Child’s Name] join us for a trial at [Studio Name].
Here’s the booking link again to make it super easy: [Insert Link]
Do you have any questions about classes, times, or what to bring? I’d be happy to help.
Warmly,
[Your Name]
Text:
Hi [Parent’s Name], just checking in from [Studio Name]. Would you like me to reserve [Child’s Name]’s free trial spot? Here’s the link: [Insert Link]
Day 2 – Personal Follow-Up (If No Trial Booked Yet)
Email:
Subject: Let’s get [Child’s Name] dancing!
Hi [Parent’s Name],
I just wanted to check in after your enquiry – we’d love to have [Child’s Name] join us for a trial at [Studio Name].
Here’s the booking link again to make it super easy: [Insert Link]
Do you have any questions about classes, times, or what to bring? I’d be happy to help.
Warmly,
[Your Name]
Text:
Hi [Parent’s Name], just checking in from [Studio Name]. Would you like me to reserve [Child’s Name]’s free trial spot? Here’s the link: [Insert Link]
Day 5 – Reminder if No Trial Booked
Follow-up text/call:
“Hi [Parent’s Name], just checking in to see if you’d like to get [Child’s Name] into a trial class. We’d love to welcome her!”
Top Tip: At this point, we would recommend giving the parent a call over just sending a text…
Day 5 – Reminder if No Trial Booked
Follow-up text/call:
“Hi [Parent’s Name], just checking in to see if you’d like to get [Child’s Name] into a trial class. We’d love to welcome her!”
Top Tip: At this point, we would recommend giving the parent a call over just sending a text…
Day 5 – Reminder if No Trial Booked
Follow-up text/call:
“Hi [Parent’s Name], just checking in to see if you’d like to get [Child’s Name] into a trial class. We’d love to welcome her!”
Top Tip: At this point, we would recommend giving the parent a call over just sending a text…
Day 5 – Reminder if No Trial Booked
Follow-up text/call:
“Hi [Parent’s Name], just checking in to see if you’d like to get [Child’s Name] into a trial class. We’d love to welcome her!”
Top Tip: At this point, we would recommend giving the parent a call over just sending a text…
Day 5 – Reminder if No Trial Booked
Follow-up text/call:
“Hi [Parent’s Name], just checking in to see if you’d like to get [Child’s Name] into a trial class. We’d love to welcome her!”
Top Tip: At this point, we would recommend giving the parent a call over just sending a text…
Day 2 – Personal Follow-Up (If Trials Booked)
Email:
Subject: Thank you for booking your trial
Hi [Parent’s Name],
Thank you for booking your trial class [Class Name] on [Date] at [Studio Name and Location].
We hope you’re as excited as we are. Just to let you know, [Then list things they may need to know, parking situation, time to arrive, clothes to wear, pick up time etc.]
We look forward to seeing you then
Warmly,
[Your Name]
Text:
Hi [Parent’s Name], Thank you for booking your trial class [Class Name] on [Date] at [Studio Name and Location].
We hope you’re as excited as we are. We look forward to seeing you then
Trial Day – Welcome & Experience
Greet them warmly, introduce the teacher, make them feel part of the community.
Hand them a welcome flyer with info about pricing, schedules, and sign-up options.
Day 2 – Personal Follow-Up (If Trials Booked)
Email:
Subject: Thank you for booking your trial
Hi [Parent’s Name],
Thank you for booking your trial class [Class Name] on [Date] at [Studio Name and Location].
We hope you’re as excited as we are. Just to let you know, [Then list things they may need to know, parking situation, time to arrive, clothes to wear, pick up time etc.]
We look forward to seeing you then
Warmly,
[Your Name]
Text:
Hi [Parent’s Name], Thank you for booking your trial class [Class Name] on [Date] at [Studio Name and Location].
We hope you’re as excited as we are. We look forward to seeing you then
Trial Day – Welcome & Experience
Greet them warmly, introduce the teacher, make them feel part of the community.
Hand them a welcome flyer with info about pricing, schedules, and sign-up options.
Day 2 – Personal Follow-Up (If Trials Booked)
Email:
Subject: Thank you for booking your trial
Hi [Parent’s Name],
Thank you for booking your trial class [Class Name] on [Date] at [Studio Name and Location].
We hope you’re as excited as we are. Just to let you know, [Then list things they may need to know, parking situation, time to arrive, clothes to wear, pick up time etc.]
We look forward to seeing you then
Warmly,
[Your Name]
Text:
Hi [Parent’s Name], Thank you for booking your trial class [Class Name] on [Date] at [Studio Name and Location].
We hope you’re as excited as we are. We look forward to seeing you then
Trial Day – Welcome & Experience
Greet them warmly, introduce the teacher, make them feel part of the community.
Hand them a welcome flyer with info about pricing, schedules, and sign-up options.
Day 2 – Personal Follow-Up (If Trials Booked)
Email:
Subject: Thank you for booking your trial
Hi [Parent’s Name],
Thank you for booking your trial class [Class Name] on [Date] at [Studio Name and Location].
We hope you’re as excited as we are. Just to let you know, [Then list things they may need to know, parking situation, time to arrive, clothes to wear, pick up time etc.]
We look forward to seeing you then
Warmly,
[Your Name]
Text:
Hi [Parent’s Name], Thank you for booking your trial class [Class Name] on [Date] at [Studio Name and Location].
We hope you’re as excited as we are. We look forward to seeing you then
Trial Day – Welcome & Experience
Greet them warmly, introduce the teacher, make them feel part of the community.
Hand them a welcome flyer with info about pricing, schedules, and sign-up options.
Day 2 – Personal Follow-Up (If Trials Booked)
Email:
Subject: Thank you for booking your trial
Hi [Parent’s Name],
Thank you for booking your trial class [Class Name] on [Date] at [Studio Name and Location].
We hope you’re as excited as we are. Just to let you know, [Then list things they may need to know, parking situation, time to arrive, clothes to wear, pick up time etc.]
We look forward to seeing you then
Warmly,
[Your Name]
Text:
Hi [Parent’s Name], Thank you for booking your trial class [Class Name] on [Date] at [Studio Name and Location].
We hope you’re as excited as we are. We look forward to seeing you then
Trial Day – Welcome & Experience
Greet them warmly, introduce the teacher, make them feel part of the community.
Hand them a welcome flyer with info about pricing, schedules, and sign-up options.
24 Hours After Trial – Follow-Up
Text/email: “It was lovely having Emma at her trial! Did she enjoy the class? We’d love to have her join us. Would you like me to reserve her spot?”
24 Hours After Trial – Follow-Up
Text/email: “It was lovely having Emma at her trial! Did she enjoy the class? We’d love to have her join us. Would you like me to reserve her spot?”
24 Hours After Trial – Follow-Up
Text/email: “It was lovely having Emma at her trial! Did she enjoy the class? We’d love to have her join us. Would you like me to reserve her spot?”
24 Hours After Trial – Follow-Up
Text/email: “It was lovely having Emma at her trial! Did she enjoy the class? We’d love to have her join us. Would you like me to reserve her spot?”
24 Hours After Trial – Follow-Up
Text/email: “It was lovely having Emma at her trial! Did she enjoy the class? We’d love to have her join us. Would you like me to reserve her spot?”
Day 7 After Trial– If No Sign-Up Yet
Friendly reminder call or message: “Hi [Parents Name], I just wanted to check if you’re ready to secure [Child’s Name] place – our classes are filling up quickly.”
Day 7 After Trial– If No Sign-Up Yet
Friendly reminder call or message: “Hi [Parents Name], I just wanted to check if you’re ready to secure [Child’s Name] place – our classes are filling up quickly.”
Day 7 After Trial– If No Sign-Up Yet
Friendly reminder call or message: “Hi [Parents Name], I just wanted to check if you’re ready to secure [Child’s Name] place – our classes are filling up quickly.”
Day 7 After Trial– If No Sign-Up Yet
Friendly reminder call or message: “Hi [Parents Name], I just wanted to check if you’re ready to secure [Child’s Name] place – our classes are filling up quickly.”
Day 7 After Trial– If No Sign-Up Yet
Friendly reminder call or message: “Hi [Parents Name], I just wanted to check if you’re ready to secure [Child’s Name] place – our classes are filling up quickly.”
Retention Stage (After Sign-Up)
Send a welcome pack or email.
Check in after 2–3 weeks: “How’s [Child’s Name] settling in? We’re so happy to have her in the studio.”
Invite them to events, shows, or referral schemes.
Retention Stage (After Sign-Up)
Send a welcome pack or email.
Check in after 2–3 weeks: “How’s [Child’s Name] settling in? We’re so happy to have her in the studio.”
Invite them to events, shows, or referral schemes.
Retention Stage (After Sign-Up)
Send a welcome pack or email.
Check in after 2–3 weeks: “How’s [Child’s Name] settling in? We’re so happy to have her in the studio.”
Invite them to events, shows, or referral schemes.
Retention Stage (After Sign-Up)
Send a welcome pack or email.
Check in after 2–3 weeks: “How’s [Child’s Name] settling in? We’re so happy to have her in the studio.”
Invite them to events, shows, or referral schemes.
Retention Stage (After Sign-Up)
Send a welcome pack or email.
Check in after 2–3 weeks: “How’s [Child’s Name] settling in? We’re so happy to have her in the studio.”
Invite them to events, shows, or referral schemes.
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved