4 Ways To Ensure Your Dance Classes Are Full
Rebekah Dixon
Oct 01 2025
4 min read
4 Ways To Ensure Your Dance Classes Are Full
Rebekah Dixon
Oct 01 2025
4 min read
4 Ways To Ensure Your Dance Classes Are Full
Rebekah Dixon
Oct 01 2025
4 min read
As dance studio owners and teachers, we understand how vital full classes are—not only for the success of your business, but also for the energy, progress, and sense of community your students experience. We also know that filling those classes isn’t always easy.
That’s why we’ve pulled together some tried-and-true strategies that have helped studios grow and thrive. Follow these top tips, and enjoy seeing your dance classes fill up.
As dance studio owners and teachers, we understand how vital full classes are—not only for the success of your business, but also for the energy, progress, and sense of community your students experience. We also know that filling those classes isn’t always easy.
That’s why we’ve pulled together some tried-and-true strategies that have helped studios grow and thrive. Follow these top tips, and enjoy seeing your dance classes fill up.
As dance studio owners and teachers, we understand how vital full classes are—not only for the success of your business, but also for the energy, progress, and sense of community your students experience. We also know that filling those classes isn’t always easy.
That’s why we’ve pulled together some tried-and-true strategies that have helped studios grow and thrive. Follow these top tips, and enjoy seeing your dance classes fill up.
As dance studio owners and teachers, we understand how vital full classes are—not only for the success of your business, but also for the energy, progress, and sense of community your students experience. We also know that filling those classes isn’t always easy.
That’s why we’ve pulled together some tried-and-true strategies that have helped studios grow and thrive. Follow these top tips, and enjoy seeing your dance classes fill up.
As dance studio owners and teachers, we understand how vital full classes are—not only for the success of your business, but also for the energy, progress, and sense of community your students experience. We also know that filling those classes isn’t always easy.
That’s why we’ve pulled together some tried-and-true strategies that have helped studios grow and thrive. Follow these top tips, and enjoy seeing your dance classes fill up.
Benefits of Having Full Classes?
You may be wondering—why is it so important to have your dance classes full? The obvious answer is that more students mean more revenue and more opportunities to grow your studio. But the benefits go far beyond the financial side.
Here are some powerful reasons why full classes can transform your studio:
Peer motivation: Students encourage and motivate one another to work harder and stay consistent.
Bigger, better routines: Larger groups allow for more complex choreography and creative staging.
Healthy competition: With more dancers, students strive for solos, lead roles, and front-row spots—encouraging growth and resilience.
Creative energy: Full rooms bring fresh ideas, inspiration, and more possibilities during improv sessions.
Community and fun: A buzzing class atmosphere means more friendships, energy, and excitement.
Sounds exciting, right? Now let’s talk about how you can actually make it happen.
Benefits of Having Full Classes?
You may be wondering—why is it so important to have your dance classes full? The obvious answer is that more students mean more revenue and more opportunities to grow your studio. But the benefits go far beyond the financial side.
Here are some powerful reasons why full classes can transform your studio:
Peer motivation: Students encourage and motivate one another to work harder and stay consistent.
Bigger, better routines: Larger groups allow for more complex choreography and creative staging.
Healthy competition: With more dancers, students strive for solos, lead roles, and front-row spots—encouraging growth and resilience.
Creative energy: Full rooms bring fresh ideas, inspiration, and more possibilities during improv sessions.
Community and fun: A buzzing class atmosphere means more friendships, energy, and excitement.
Sounds exciting, right? Now let’s talk about how you can actually make it happen.
Benefits of Having Full Classes?
You may be wondering—why is it so important to have your dance classes full? The obvious answer is that more students mean more revenue and more opportunities to grow your studio. But the benefits go far beyond the financial side.
Here are some powerful reasons why full classes can transform your studio:
Peer motivation: Students encourage and motivate one another to work harder and stay consistent.
Bigger, better routines: Larger groups allow for more complex choreography and creative staging.
Healthy competition: With more dancers, students strive for solos, lead roles, and front-row spots—encouraging growth and resilience.
Creative energy: Full rooms bring fresh ideas, inspiration, and more possibilities during improv sessions.
Community and fun: A buzzing class atmosphere means more friendships, energy, and excitement.
Sounds exciting, right? Now let’s talk about how you can actually make it happen.
Benefits of Having Full Classes?
You may be wondering—why is it so important to have your dance classes full? The obvious answer is that more students mean more revenue and more opportunities to grow your studio. But the benefits go far beyond the financial side.
Here are some powerful reasons why full classes can transform your studio:
Peer motivation: Students encourage and motivate one another to work harder and stay consistent.
Bigger, better routines: Larger groups allow for more complex choreography and creative staging.
Healthy competition: With more dancers, students strive for solos, lead roles, and front-row spots—encouraging growth and resilience.
Creative energy: Full rooms bring fresh ideas, inspiration, and more possibilities during improv sessions.
Community and fun: A buzzing class atmosphere means more friendships, energy, and excitement.
Sounds exciting, right? Now let’s talk about how you can actually make it happen.
Benefits of Having Full Classes?
You may be wondering—why is it so important to have your dance classes full? The obvious answer is that more students mean more revenue and more opportunities to grow your studio. But the benefits go far beyond the financial side.
Here are some powerful reasons why full classes can transform your studio:
Peer motivation: Students encourage and motivate one another to work harder and stay consistent.
Bigger, better routines: Larger groups allow for more complex choreography and creative staging.
Healthy competition: With more dancers, students strive for solos, lead roles, and front-row spots—encouraging growth and resilience.
Creative energy: Full rooms bring fresh ideas, inspiration, and more possibilities during improv sessions.
Community and fun: A buzzing class atmosphere means more friendships, energy, and excitement.
Sounds exciting, right? Now let’s talk about how you can actually make it happen.
1. Referral Schemes
We’ve said it before, and we will say it again. Your students are your BIGGEST advocates.
So, why not incentivize them to share their school with their friends, families, and neighbours?
A referral scheme is a simple system where students earn a small reward (like a free class, discount, or gift) for bringing in a new dancer. It’s easy to run, low-cost, and highly effective. WE cover everything you need to know about running a referral scheme in our blog post: How to build a referral scheme for your dance studio?
1. Referral Schemes
We’ve said it before, and we will say it again. Your students are your BIGGEST advocates.
So, why not incentivize them to share their school with their friends, families, and neighbours?
A referral scheme is a simple system where students earn a small reward (like a free class, discount, or gift) for bringing in a new dancer. It’s easy to run, low-cost, and highly effective. WE cover everything you need to know about running a referral scheme in our blog post: How to build a referral scheme for your dance studio?
1. Referral Schemes
We’ve said it before, and we will say it again. Your students are your BIGGEST advocates.
So, why not incentivize them to share their school with their friends, families, and neighbours?
A referral scheme is a simple system where students earn a small reward (like a free class, discount, or gift) for bringing in a new dancer. It’s easy to run, low-cost, and highly effective. WE cover everything you need to know about running a referral scheme in our blog post: How to build a referral scheme for your dance studio?
1. Referral Schemes
We’ve said it before, and we will say it again. Your students are your BIGGEST advocates.
So, why not incentivize them to share their school with their friends, families, and neighbours?
A referral scheme is a simple system where students earn a small reward (like a free class, discount, or gift) for bringing in a new dancer. It’s easy to run, low-cost, and highly effective. WE cover everything you need to know about running a referral scheme in our blog post: How to build a referral scheme for your dance studio?
1. Referral Schemes
We’ve said it before, and we will say it again. Your students are your BIGGEST advocates.
So, why not incentivize them to share their school with their friends, families, and neighbours?
A referral scheme is a simple system where students earn a small reward (like a free class, discount, or gift) for bringing in a new dancer. It’s easy to run, low-cost, and highly effective. WE cover everything you need to know about running a referral scheme in our blog post: How to build a referral scheme for your dance studio?
Easy Enrolment Process
No parent wants to jump through hoops to sign up for a trial dance lesson. Unlike other software, with Class Manager, parents can register for classes in just minutes—no endless back-and-forth emails or password resets.
Not only does this make it easier for your studio to grow, but the sleek and professional-looking software will also enhance your reputation in the local community.
With software now taking precedence in nearly every aspect of modern life, an outdated website or system can hurt your studio’s standing.
Easy Enrolment Process
No parent wants to jump through hoops to sign up for a trial dance lesson. Unlike other software, with Class Manager, parents can register for classes in just minutes—no endless back-and-forth emails or password resets.
Not only does this make it easier for your studio to grow, but the sleek and professional-looking software will also enhance your reputation in the local community.
With software now taking precedence in nearly every aspect of modern life, an outdated website or system can hurt your studio’s standing.
2. Free / Discounted Trials
One of the easiest ways to get new students through your doors is by offering free or discounted trial classes.
The key is to make signing up simple and hassle-free—nothing slows enrollment faster than a complicated registration process. Luckily, dance studio software like Class Manager makes trial sign-ups effortless, with a straightforward process through your student enrollment and management portal.
A trial gives both the student and parent a chance to experience your studio without fully committing. It’s a low-risk way to try something new, and once they’ve attended, it’s much easier to convert them into a paying student—a “warm lead” ready to join your classes.
Find out more about converting trials and how to set up trials for your dance studio in our blog posts:
Should you offer dance trials? The benefits for dance studios
Free trials, discounted trials, or paid-for trials? What should a dance studio offer?
2. Free / Discounted Trials
One of the easiest ways to get new students through your doors is by offering free or discounted trial classes.
The key is to make signing up simple and hassle-free—nothing slows enrollment faster than a complicated registration process. Luckily, dance studio software like Class Manager makes trial sign-ups effortless, with a straightforward process through your student enrollment and management portal.
A trial gives both the student and parent a chance to experience your studio without fully committing. It’s a low-risk way to try something new, and once they’ve attended, it’s much easier to convert them into a paying student—a “warm lead” ready to join your classes.
Find out more about converting trials and how to set up trials for your dance studio in our blog posts:
Should you offer dance trials? The benefits for dance studios
Free trials, discounted trials, or paid-for trials? What should a dance studio offer?
2. Free / Discounted Trials
One of the easiest ways to get new students through your doors is by offering free or discounted trial classes.
The key is to make signing up simple and hassle-free—nothing slows enrollment faster than a complicated registration process. Luckily, dance studio software like Class Manager makes trial sign-ups effortless, with a straightforward process through your student enrollment and management portal.
A trial gives both the student and parent a chance to experience your studio without fully committing. It’s a low-risk way to try something new, and once they’ve attended, it’s much easier to convert them into a paying student—a “warm lead” ready to join your classes.
Find out more about converting trials and how to set up trials for your dance studio in our blog posts:
Should you offer dance trials? The benefits for dance studios
Free trials, discounted trials, or paid-for trials? What should a dance studio offer?
2. Free / Discounted Trials
One of the easiest ways to get new students through your doors is by offering free or discounted trial classes.
The key is to make signing up simple and hassle-free—nothing slows enrollment faster than a complicated registration process. Luckily, dance studio software like Class Manager makes trial sign-ups effortless, with a straightforward process through your student enrollment and management portal.
A trial gives both the student and parent a chance to experience your studio without fully committing. It’s a low-risk way to try something new, and once they’ve attended, it’s much easier to convert them into a paying student—a “warm lead” ready to join your classes.
Find out more about converting trials and how to set up trials for your dance studio in our blog posts:
Should you offer dance trials? The benefits for dance studios
Free trials, discounted trials, or paid-for trials? What should a dance studio offer?
2. Free / Discounted Trials
One of the easiest ways to get new students through your doors is by offering free or discounted trial classes.
The key is to make signing up simple and hassle-free—nothing slows enrollment faster than a complicated registration process. Luckily, dance studio software like Class Manager makes trial sign-ups effortless, with a straightforward process through your student enrollment and management portal.
A trial gives both the student and parent a chance to experience your studio without fully committing. It’s a low-risk way to try something new, and once they’ve attended, it’s much easier to convert them into a paying student—a “warm lead” ready to join your classes.
Find out more about converting trials and how to set up trials for your dance studio in our blog posts:
Should you offer dance trials? The benefits for dance studios
Free trials, discounted trials, or paid-for trials? What should a dance studio offer?
3. Partner With Local Schools & Organizations
Stand out from the competition by becoming the go-to dance studio in your area. Partnering with schools and community organizations where your target market (children and families) already spend their time is a smart way to do this.
3. Partner With Local Schools & Organizations
Stand out from the competition by becoming the go-to dance studio in your area. Partnering with schools and community organizations where your target market (children and families) already spend their time is a smart way to do this.
3. Partner With Local Schools & Organizations
Stand out from the competition by becoming the go-to dance studio in your area. Partnering with schools and community organizations where your target market (children and families) already spend their time is a smart way to do this.
3. Partner With Local Schools & Organizations
Stand out from the competition by becoming the go-to dance studio in your area. Partnering with schools and community organizations where your target market (children and families) already spend their time is a smart way to do this.
3. Partner With Local Schools & Organizations
Stand out from the competition by becoming the go-to dance studio in your area. Partnering with schools and community organizations where your target market (children and families) already spend their time is a smart way to do this.
What Can This Look Like?
Schools: Offer to assist with end-of-year shows, provide choreography, or teach creative movement lessons during PE classes.
Local Community: Host mini-lessons or workshops at community centers, care homes, or youth clubs.
Sports Clubs: Partner with local rugby, football, or cricket clubs by offering alternative activities for siblings waiting during games.
What Can This Look Like?
Schools: Offer to assist with end-of-year shows, provide choreography, or teach creative movement lessons during PE classes.
Local Community: Host mini-lessons or workshops at community centers, care homes, or youth clubs.
Sports Clubs: Partner with local rugby, football, or cricket clubs by offering alternative activities for siblings waiting during games.
What Can This Look Like?
Schools: Offer to assist with end-of-year shows, provide choreography, or teach creative movement lessons during PE classes.
Local Community: Host mini-lessons or workshops at community centers, care homes, or youth clubs.
Sports Clubs: Partner with local rugby, football, or cricket clubs by offering alternative activities for siblings waiting during games.
What Can This Look Like?
Schools: Offer to assist with end-of-year shows, provide choreography, or teach creative movement lessons during PE classes.
Local Community: Host mini-lessons or workshops at community centers, care homes, or youth clubs.
Sports Clubs: Partner with local rugby, football, or cricket clubs by offering alternative activities for siblings waiting during games.
What Can This Look Like?
Schools: Offer to assist with end-of-year shows, provide choreography, or teach creative movement lessons during PE classes.
Local Community: Host mini-lessons or workshops at community centers, care homes, or youth clubs.
Sports Clubs: Partner with local rugby, football, or cricket clubs by offering alternative activities for siblings waiting during games.
4. Marketing
We couldn’t talk about growing your classes without mentioning the M word—marketing!
A strong marketing strategy helps you reach new students and keep your studio top-of-mind. Some effective approaches include:
Paid social marketing: Targeted ads on platforms like Instagram, Facebook, or TikTok.
Organic social marketing: Regular posts showcasing classes, performances, and student achievements.
Online presence: Optimize your website, local SEO, and Google Business Profile so families can find you easily.
Off-site marketing: Posters, flyers, or local newspaper ads to reach your community directly.
Even small, consistent marketing efforts can make a big difference in filling your classes.
Don’t worry, we have lots of resources to help you with every aspect of your marketing journey, including free guides on:
4. Marketing
We couldn’t talk about growing your classes without mentioning the M word—marketing!
A strong marketing strategy helps you reach new students and keep your studio top-of-mind. Some effective approaches include:
Paid social marketing: Targeted ads on platforms like Instagram, Facebook, or TikTok.
Organic social marketing: Regular posts showcasing classes, performances, and student achievements.
Online presence: Optimize your website, local SEO, and Google Business Profile so families can find you easily.
Off-site marketing: Posters, flyers, or local newspaper ads to reach your community directly.
Even small, consistent marketing efforts can make a big difference in filling your classes.
Don’t worry, we have lots of resources to help you with every aspect of your marketing journey, including free guides on:
4. Marketing
We couldn’t talk about growing your classes without mentioning the M word—marketing!
A strong marketing strategy helps you reach new students and keep your studio top-of-mind. Some effective approaches include:
Paid social marketing: Targeted ads on platforms like Instagram, Facebook, or TikTok.
Organic social marketing: Regular posts showcasing classes, performances, and student achievements.
Online presence: Optimize your website, local SEO, and Google Business Profile so families can find you easily.
Off-site marketing: Posters, flyers, or local newspaper ads to reach your community directly.
Even small, consistent marketing efforts can make a big difference in filling your classes.
Don’t worry, we have lots of resources to help you with every aspect of your marketing journey, including free guides on:
4. Marketing
We couldn’t talk about growing your classes without mentioning the M word—marketing!
A strong marketing strategy helps you reach new students and keep your studio top-of-mind. Some effective approaches include:
Paid social marketing: Targeted ads on platforms like Instagram, Facebook, or TikTok.
Organic social marketing: Regular posts showcasing classes, performances, and student achievements.
Online presence: Optimize your website, local SEO, and Google Business Profile so families can find you easily.
Off-site marketing: Posters, flyers, or local newspaper ads to reach your community directly.
Even small, consistent marketing efforts can make a big difference in filling your classes.
Don’t worry, we have lots of resources to help you with every aspect of your marketing journey, including free guides on:
4. Marketing
We couldn’t talk about growing your classes without mentioning the M word—marketing!
A strong marketing strategy helps you reach new students and keep your studio top-of-mind. Some effective approaches include:
Paid social marketing: Targeted ads on platforms like Instagram, Facebook, or TikTok.
Organic social marketing: Regular posts showcasing classes, performances, and student achievements.
Online presence: Optimize your website, local SEO, and Google Business Profile so families can find you easily.
Off-site marketing: Posters, flyers, or local newspaper ads to reach your community directly.
Even small, consistent marketing efforts can make a big difference in filling your classes.
Don’t worry, we have lots of resources to help you with every aspect of your marketing journey, including free guides on:
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
© Class Manager 2025, All Rights Reserved
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
© Class Manager 2025, All Rights Reserved
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
© Class Manager 2025, All Rights Reserved
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
© Class Manager 2025, All Rights Reserved
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
© Class Manager 2025, All Rights Reserved