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De-Spam Your Communications

De-Spam Your Studio Communicaions

Rebekah Dixon

July 8 2025

4 min read

De-Spam Your Studio Communicaions

Rebekah Dixon

July 8 2025

4 min read

De-Spam Your Studio Communicaions

Rebekah Dixon

July 8 2025

4 min read

Dance studio owner doing class schedules on calss management software
Ballet Shoes on Pointe
Ballet Shoes on Pointe


We’ve all been there. You’ve spent ages sending emails to communicate with your students and families, sharing important information, only to later hear (or see) that people hadn’t received the email you sent.

Most likely, this could be down to a few factors:

  1. It ended up in their spam or junk folder

  2. The email bounced

  3. It was blocked from being sent by a provider because the contents of your email looked ‘spammy’

But don’t worry, these issues are easy to fix and easy to prevent. Let’s break it down.


We’ve all been there. You’ve spent ages sending emails to communicate with your students and families, sharing important information, only to later hear (or see) that people hadn’t received the email you sent.

Most likely, this could be down to a few factors:

  1. It ended up in their spam or junk folder

  2. The email bounced

  3. It was blocked from being sent by a provider because the contents of your email looked ‘spammy’

But don’t worry, these issues are easy to fix and easy to prevent. Let’s break it down.


We’ve all been there. You’ve spent ages sending emails to communicate with your students and families, sharing important information, only to later hear (or see) that people hadn’t received the email you sent.

Most likely, this could be down to a few factors:

  1. It ended up in their spam or junk folder

  2. The email bounced

  3. It was blocked from being sent by a provider because the contents of your email looked ‘spammy’

But don’t worry, these issues are easy to fix and easy to prevent. Let’s break it down.


We’ve all been there. You’ve spent ages sending emails to communicate with your students and families, sharing important information, only to later hear (or see) that people hadn’t received the email you sent.

Most likely, this could be down to a few factors:

  1. It ended up in their spam or junk folder

  2. The email bounced

  3. It was blocked from being sent by a provider because the contents of your email looked ‘spammy’

But don’t worry, these issues are easy to fix and easy to prevent. Let’s break it down.


We’ve all been there. You’ve spent ages sending emails to communicate with your students and families, sharing important information, only to later hear (or see) that people hadn’t received the email you sent.

Most likely, this could be down to a few factors:

  1. It ended up in their spam or junk folder

  2. The email bounced

  3. It was blocked from being sent by a provider because the contents of your email looked ‘spammy’

But don’t worry, these issues are easy to fix and easy to prevent. Let’s break it down.

What Spam? Why Spam? Help?

What Spam? Why Spam? Help?

What Spam? Why Spam? Help?

What Spam? Why Spam? Help?

What Spam? Why Spam? Help?


First of all, we know how much there is to consider when planning your new season’s schedule (and how tempting it can be to just copy and paste last year’s). However, that isn’t always the best approach. Each year, you’ll want to grow, expand, and offer more options to your students.

So, before you dive in, here are just a few things to keep in mind:

  • Teachers – Who teaches which age groups and genres? Do they have specific availability?

  • Venues – Do you have your own studio space? If not, coordinating with your venue’s availability is something to think about carefully.

  • What worked (and what didn’t) last season? Were some classes poorly attended because of their time slots?


  • Are you adding any new classes or opportunities this season? Have some of your classes grown too large and need to be split into two sessions? (A nice problem to have!)



First of all, we know how much there is to consider when planning your new season’s schedule (and how tempting it can be to just copy and paste last year’s). However, that isn’t always the best approach. Each year, you’ll want to grow, expand, and offer more options to your students.

So, before you dive in, here are just a few things to keep in mind:

  • Teachers – Who teaches which age groups and genres? Do they have specific availability?

  • Venues – Do you have your own studio space? If not, coordinating with your venue’s availability is something to think about carefully.

  • What worked (and what didn’t) last season? Were some classes poorly attended because of their time slots?


  • Are you adding any new classes or opportunities this season? Have some of your classes grown too large and need to be split into two sessions? (A nice problem to have!)



First of all, we know how much there is to consider when planning your new season’s schedule (and how tempting it can be to just copy and paste last year’s). However, that isn’t always the best approach. Each year, you’ll want to grow, expand, and offer more options to your students.

So, before you dive in, here are just a few things to keep in mind:

  • Teachers – Who teaches which age groups and genres? Do they have specific availability?

  • Venues – Do you have your own studio space? If not, coordinating with your venue’s availability is something to think about carefully.

  • What worked (and what didn’t) last season? Were some classes poorly attended because of their time slots?


  • Are you adding any new classes or opportunities this season? Have some of your classes grown too large and need to be split into two sessions? (A nice problem to have!)



First of all, we know how much there is to consider when planning your new season’s schedule (and how tempting it can be to just copy and paste last year’s). However, that isn’t always the best approach. Each year, you’ll want to grow, expand, and offer more options to your students.

So, before you dive in, here are just a few things to keep in mind:

  • Teachers – Who teaches which age groups and genres? Do they have specific availability?

  • Venues – Do you have your own studio space? If not, coordinating with your venue’s availability is something to think about carefully.

  • What worked (and what didn’t) last season? Were some classes poorly attended because of their time slots?


  • Are you adding any new classes or opportunities this season? Have some of your classes grown too large and need to be split into two sessions? (A nice problem to have!)



First of all, we know how much there is to consider when planning your new season’s schedule (and how tempting it can be to just copy and paste last year’s). However, that isn’t always the best approach. Each year, you’ll want to grow, expand, and offer more options to your students.

So, before you dive in, here are just a few things to keep in mind:

  • Teachers – Who teaches which age groups and genres? Do they have specific availability?

  • Venues – Do you have your own studio space? If not, coordinating with your venue’s availability is something to think about carefully.

  • What worked (and what didn’t) last season? Were some classes poorly attended because of their time slots?


  • Are you adding any new classes or opportunities this season? Have some of your classes grown too large and need to be split into two sessions? (A nice problem to have!)


What AI Spam Detectors Look For


AI spam checkers look for various signals in your emails that may cause them to be flagged as spam, including:


What AI Spam Detectors Look For


AI spam checkers look for various signals in your emails that may cause them to be flagged as spam, including:


What AI Spam Detectors Look For


AI spam checkers look for various signals in your emails that may cause them to be flagged as spam, including:


What AI Spam Detectors Look For


AI spam checkers look for various signals in your emails that may cause them to be flagged as spam, including:


What AI Spam Detectors Look For


AI spam checkers look for various signals in your emails that may cause them to be flagged as spam, including:


Engagement Signals from Your Inbox

These include how your recipients people:

  • Open your emails (do they open them, or do they leave them unopened in their inbox)

  • Spend time reading them

  • Click through rate - do they interact and click on your links or images in your email?

  • Unsubscribe or delete them

How your recipients interact with your emails, teaches AI bots a lot about your email quality and trustworthiness.

Engagement Signals from Your Inbox

These include how your recipients people:

  • Open your emails (do they open them, or do they leave them unopened in their inbox)

  • Spend time reading them

  • Click through rate - do they interact and click on your links or images in your email?

  • Unsubscribe or delete them

How your recipients interact with your emails, teaches AI bots a lot about your email quality and trustworthiness.

Engagement Signals from Your Inbox

These include how your recipients people:

  • Open your emails (do they open them, or do they leave them unopened in their inbox)

  • Spend time reading them

  • Click through rate - do they interact and click on your links or images in your email?

  • Unsubscribe or delete them

How your recipients interact with your emails, teaches AI bots a lot about your email quality and trustworthiness.

Engagement Signals from Your Inbox

These include how your recipients people:

  • Open your emails (do they open them, or do they leave them unopened in their inbox)

  • Spend time reading them

  • Click through rate - do they interact and click on your links or images in your email?

  • Unsubscribe or delete them

How your recipients interact with your emails, teaches AI bots a lot about your email quality and trustworthiness.

Engagement Signals from Your Inbox

These include how your recipients people:

  • Open your emails (do they open them, or do they leave them unopened in their inbox)

  • Spend time reading them

  • Click through rate - do they interact and click on your links or images in your email?

  • Unsubscribe or delete them

How your recipients interact with your emails, teaches AI bots a lot about your email quality and trustworthiness.

Bounce Rates When Sending Bulk Emails


If you’re sending an email to a large number of addresses and a high percentage of them bounce (i.e., can’t be delivered), it can be a red flag. This often indicates you’re using invalid or non-organically collected email addresses, which is something spammers typically do.


Bounce Rates When Sending Bulk Emails


If you’re sending an email to a large number of addresses and a high percentage of them bounce (i.e., can’t be delivered), it can be a red flag. This often indicates you’re using invalid or non-organically collected email addresses, which is something spammers typically do.


Bounce Rates When Sending Bulk Emails


If you’re sending an email to a large number of addresses and a high percentage of them bounce (i.e., can’t be delivered), it can be a red flag. This often indicates you’re using invalid or non-organically collected email addresses, which is something spammers typically do.


Bounce Rates When Sending Bulk Emails


If you’re sending an email to a large number of addresses and a high percentage of them bounce (i.e., can’t be delivered), it can be a red flag. This often indicates you’re using invalid or non-organically collected email addresses, which is something spammers typically do.


Bounce Rates When Sending Bulk Emails


If you’re sending an email to a large number of addresses and a high percentage of them bounce (i.e., can’t be delivered), it can be a red flag. This often indicates you’re using invalid or non-organically collected email addresses, which is something spammers typically do.


Subject Line and Body Copy


Overuse of exclamation marks or emojis

  • Overly salesy or pushy language

  • Links to suspicious or untrustworthy websites

  • A single link with no surrounding context or body content

  • Missing or fake-looking email signatures (e.g., no physical address, name, or contact details)


Subject Line and Body Copy


Overuse of exclamation marks or emojis

  • Overly salesy or pushy language

  • Links to suspicious or untrustworthy websites

  • A single link with no surrounding context or body content

  • Missing or fake-looking email signatures (e.g., no physical address, name, or contact details)


Subject Line and Body Copy


Overuse of exclamation marks or emojis

  • Overly salesy or pushy language

  • Links to suspicious or untrustworthy websites

  • A single link with no surrounding context or body content

  • Missing or fake-looking email signatures (e.g., no physical address, name, or contact details)


Subject Line and Body Copy


Overuse of exclamation marks or emojis

  • Overly salesy or pushy language

  • Links to suspicious or untrustworthy websites

  • A single link with no surrounding context or body content

  • Missing or fake-looking email signatures (e.g., no physical address, name, or contact details)


Subject Line and Body Copy


Overuse of exclamation marks or emojis

  • Overly salesy or pushy language

  • Links to suspicious or untrustworthy websites

  • A single link with no surrounding context or body content

  • Missing or fake-looking email signatures (e.g., no physical address, name, or contact details)


Examples of Spam Email:

Example 1: Overly Promotional with Spammy Formatting

Subject Line: 💸MAKE $$$ FAST!!! Limited Time Offer!!!🔥

Body:

Congratulations!!!

You’re PRE-APPROVED for a special opportunity to earn $5,000 per week—guaranteed!

Click this link now: www.cashmagic-now.biz

Don’t miss out!!! ACT FAST!!!

Example 2: Suspicious Link & No Context

Subject Line: Important – Please read

Body:

Check this out: bit.ly/abc123


Examples of Spam Email:

Example 1: Overly Promotional with Spammy Formatting

Subject Line: 💸MAKE $$$ FAST!!! Limited Time Offer!!!🔥

Body:

Congratulations!!!

You’re PRE-APPROVED for a special opportunity to earn $5,000 per week—guaranteed!

Click this link now: www.cashmagic-now.biz

Don’t miss out!!! ACT FAST!!!

Example 2: Suspicious Link & No Context

Subject Line: Important – Please read

Body:

Check this out: bit.ly/abc123


Examples of Spam Email:

Example 1: Overly Promotional with Spammy Formatting

Subject Line: 💸MAKE $$$ FAST!!! Limited Time Offer!!!🔥

Body:

Congratulations!!!

You’re PRE-APPROVED for a special opportunity to earn $5,000 per week—guaranteed!

Click this link now: www.cashmagic-now.biz

Don’t miss out!!! ACT FAST!!!

Example 2: Suspicious Link & No Context

Subject Line: Important – Please read

Body:

Check this out: bit.ly/abc123


Examples of Spam Email:

Example 1: Overly Promotional with Spammy Formatting

Subject Line: 💸MAKE $$$ FAST!!! Limited Time Offer!!!🔥

Body:

Congratulations!!!

You’re PRE-APPROVED for a special opportunity to earn $5,000 per week—guaranteed!

Click this link now: www.cashmagic-now.biz

Don’t miss out!!! ACT FAST!!!

Example 2: Suspicious Link & No Context

Subject Line: Important – Please read

Body:

Check this out: bit.ly/abc123


Examples of Spam Email:

Example 1: Overly Promotional with Spammy Formatting

Subject Line: 💸MAKE $$$ FAST!!! Limited Time Offer!!!🔥

Body:

Congratulations!!!

You’re PRE-APPROVED for a special opportunity to earn $5,000 per week—guaranteed!

Click this link now: www.cashmagic-now.biz

Don’t miss out!!! ACT FAST!!!

Example 2: Suspicious Link & No Context

Subject Line: Important – Please read

Body:

Check this out: bit.ly/abc123


How To Avoid Being Marked As Spam

As business owners, we know that sending communications, that actually land in your customers inbox, is crucial. 

To ensure they do arrive in the desired inbox, it’s important to ensure the following:


How To Avoid Being Marked As Spam

As business owners, we know that sending communications, that actually land in your customers inbox, is crucial. 

To ensure they do arrive in the desired inbox, it’s important to ensure the following:


How To Avoid Being Marked As Spam

As business owners, we know that sending communications, that actually land in your customers inbox, is crucial. 

To ensure they do arrive in the desired inbox, it’s important to ensure the following:


How To Avoid Being Marked As Spam

As business owners, we know that sending communications, that actually land in your customers inbox, is crucial. 

To ensure they do arrive in the desired inbox, it’s important to ensure the following:


How To Avoid Being Marked As Spam

As business owners, we know that sending communications, that actually land in your customers inbox, is crucial. 

To ensure they do arrive in the desired inbox, it’s important to ensure the following:


❌ Don’t

✅ Do ​​

❌ Sending a link with no other content or information

✅ Write compelling and informative emails

❌ Sending too many exclamation marks or emojis

✅ Do used a verified email domain, which tells email providers that you’re a trusted sender

❌ Avoid using spam trigger words, ‘ACT Now’ ‘Earn $$’ ‘Save $$’ etc e

✅ Include a proper email signature with your name, business name and contact information

❌ Don’t

✅ Do ​​

❌ Sending a link with no other content or information

✅ Write compelling and informative emails

❌ Sending too many exclamation marks or emojis

✅ Do used a verified email domain, which tells email providers that you’re a trusted sender

❌ Avoid using spam trigger words, ‘ACT Now’ ‘Earn $$’ ‘Save $$’ etc e

✅ Include a proper email signature with your name, business name and contact information

❌ Don’t

✅ Do ​​

❌ Sending a link with no other content or information

✅ Write compelling and informative emails

❌ Sending too many exclamation marks or emojis

✅ Do used a verified email domain, which tells email providers that you’re a trusted sender

❌ Avoid using spam trigger words, ‘ACT Now’ ‘Earn $$’ ‘Save $$’ etc e

✅ Include a proper email signature with your name, business name and contact information

❌ Don’t

✅ Do ​​

❌ Sending a link with no other content or information

✅ Write compelling and informative emails

❌ Sending too many exclamation marks or emojis

✅ Do used a verified email domain, which tells email providers that you’re a trusted sender

❌ Avoid using spam trigger words, ‘ACT Now’ ‘Earn $$’ ‘Save $$’ etc e

✅ Include a proper email signature with your name, business name and contact information

❌ Don’t

✅ Do ​​

❌ Sending a link with no other content or information

✅ Write compelling and informative emails

❌ Sending too many exclamation marks or emojis

✅ Do used a verified email domain, which tells email providers that you’re a trusted sender

❌ Avoid using spam trigger words, ‘ACT Now’ ‘Earn $$’ ‘Save $$’ etc e

✅ Include a proper email signature with your name, business name and contact information

Examples Of Non-Spammy Emails

Subject Line: Reminder: Your Dance Class Tomorrow at 6 PM 🩰

Body:

Hi [Student Name],

Just a quick reminder that your next dance class is happening tomorrow at 6:00 PM at [Studio Name].

Class details:

📍 Studio A, Main Hall
🕕 Thursday, July 11 – 6:00 PM to 7:00 PM

If you can’t make it, please let us know in advance.

Looking forward to seeing you, 

Warm regards,

[Your Name]

[Dance Studio Name]

[Contact Info | Website | Unsubscribe link]

Subject Line: 🎟️ Recital Tickets & Costume Details – Don’t Miss Out!

Body:

Hi [Parent/Student Name],

We’re so excited for our upcoming [Recital Name] on [Date] at [Venue Name]! Our dancers have been working hard, and we can’t wait to see them shine on stage.

Here’s everything you need to know:

🎟️ Tickets:

Tickets are now on sale!

  • Price: $12 (General Admission)

  • Where to buy: [Insert link or in-studio instructions]

  • Note: Seating is limited, so we recommend purchasing early!


Thank you for supporting your dancer and making this recital memorable!

With excitement,

[Your Name]

[Dance Studio Name]

[Phone Number | Website | Social Media | Unsubscribe Option]

Examples Of Non-Spammy Emails

Subject Line: Reminder: Your Dance Class Tomorrow at 6 PM 🩰

Body:

Hi [Student Name],

Just a quick reminder that your next dance class is happening tomorrow at 6:00 PM at [Studio Name].

Class details:

📍 Studio A, Main Hall
🕕 Thursday, July 11 – 6:00 PM to 7:00 PM

If you can’t make it, please let us know in advance.

Looking forward to seeing you, 

Warm regards,

[Your Name]

[Dance Studio Name]

[Contact Info | Website | Unsubscribe link]

Subject Line: 🎟️ Recital Tickets & Costume Details – Don’t Miss Out!

Body:

Hi [Parent/Student Name],

We’re so excited for our upcoming [Recital Name] on [Date] at [Venue Name]! Our dancers have been working hard, and we can’t wait to see them shine on stage.

Here’s everything you need to know:

🎟️ Tickets:

Tickets are now on sale!

  • Price: $12 (General Admission)

  • Where to buy: [Insert link or in-studio instructions]

  • Note: Seating is limited, so we recommend purchasing early!


Thank you for supporting your dancer and making this recital memorable!

With excitement,

[Your Name]

[Dance Studio Name]

[Phone Number | Website | Social Media | Unsubscribe Option]

Examples Of Non-Spammy Emails

Subject Line: Reminder: Your Dance Class Tomorrow at 6 PM 🩰

Body:

Hi [Student Name],

Just a quick reminder that your next dance class is happening tomorrow at 6:00 PM at [Studio Name].

Class details:

📍 Studio A, Main Hall
🕕 Thursday, July 11 – 6:00 PM to 7:00 PM

If you can’t make it, please let us know in advance.

Looking forward to seeing you, 

Warm regards,

[Your Name]

[Dance Studio Name]

[Contact Info | Website | Unsubscribe link]

Subject Line: 🎟️ Recital Tickets & Costume Details – Don’t Miss Out!

Body:

Hi [Parent/Student Name],

We’re so excited for our upcoming [Recital Name] on [Date] at [Venue Name]! Our dancers have been working hard, and we can’t wait to see them shine on stage.

Here’s everything you need to know:

🎟️ Tickets:

Tickets are now on sale!

  • Price: $12 (General Admission)

  • Where to buy: [Insert link or in-studio instructions]

  • Note: Seating is limited, so we recommend purchasing early!


Thank you for supporting your dancer and making this recital memorable!

With excitement,

[Your Name]

[Dance Studio Name]

[Phone Number | Website | Social Media | Unsubscribe Option]

Examples Of Non-Spammy Emails

Subject Line: Reminder: Your Dance Class Tomorrow at 6 PM 🩰

Body:

Hi [Student Name],

Just a quick reminder that your next dance class is happening tomorrow at 6:00 PM at [Studio Name].

Class details:

📍 Studio A, Main Hall
🕕 Thursday, July 11 – 6:00 PM to 7:00 PM

If you can’t make it, please let us know in advance.

Looking forward to seeing you, 

Warm regards,

[Your Name]

[Dance Studio Name]

[Contact Info | Website | Unsubscribe link]

Subject Line: 🎟️ Recital Tickets & Costume Details – Don’t Miss Out!

Body:

Hi [Parent/Student Name],

We’re so excited for our upcoming [Recital Name] on [Date] at [Venue Name]! Our dancers have been working hard, and we can’t wait to see them shine on stage.

Here’s everything you need to know:

🎟️ Tickets:

Tickets are now on sale!

  • Price: $12 (General Admission)

  • Where to buy: [Insert link or in-studio instructions]

  • Note: Seating is limited, so we recommend purchasing early!


Thank you for supporting your dancer and making this recital memorable!

With excitement,

[Your Name]

[Dance Studio Name]

[Phone Number | Website | Social Media | Unsubscribe Option]

Examples Of Non-Spammy Emails

Subject Line: Reminder: Your Dance Class Tomorrow at 6 PM 🩰

Body:

Hi [Student Name],

Just a quick reminder that your next dance class is happening tomorrow at 6:00 PM at [Studio Name].

Class details:

📍 Studio A, Main Hall
🕕 Thursday, July 11 – 6:00 PM to 7:00 PM

If you can’t make it, please let us know in advance.

Looking forward to seeing you, 

Warm regards,

[Your Name]

[Dance Studio Name]

[Contact Info | Website | Unsubscribe link]

Subject Line: 🎟️ Recital Tickets & Costume Details – Don’t Miss Out!

Body:

Hi [Parent/Student Name],

We’re so excited for our upcoming [Recital Name] on [Date] at [Venue Name]! Our dancers have been working hard, and we can’t wait to see them shine on stage.

Here’s everything you need to know:

🎟️ Tickets:

Tickets are now on sale!

  • Price: $12 (General Admission)

  • Where to buy: [Insert link or in-studio instructions]

  • Note: Seating is limited, so we recommend purchasing early!


Thank you for supporting your dancer and making this recital memorable!

With excitement,

[Your Name]

[Dance Studio Name]

[Phone Number | Website | Social Media | Unsubscribe Option]






Looking for Class Manager Classic?

Planning an event or recital?

Visit our sister company, Stage Stubs

for all your ticketing needs.

Free for studios.

© Class Manager 2025, All Rights Reserved

Looking for Class Manager Classic?

Planning an event or recital?

Visit our sister company, Stage Stubs

for all your ticketing needs.

Free for studios.

© Class Manager 2025, All Rights Reserved

Looking for Class Manager Classic?

Planning an event or recital?

Visit our sister company, Stage Stubs

for all your ticketing needs.

Free for studios.

© Class Manager 2025, All Rights Reserved

Looking for Class Manager Classic?

Planning an event or recital?

Visit our sister company, Stage Stubs

for all your ticketing needs.

Free for studios.

© Class Manager 2025, All Rights Reserved