How to Get Your Instagram Posts Ranking on Google
Rebekah Dixon
July 22 2025
4 min read
How to Get Your Instagram Posts Ranking on Google
Rebekah Dixon
July 22 2025
4 min read
How to Get Your Instagram Posts Ranking on Google
Rebekah Dixon
July 22 2025
4 min read
Last week, Google announced that Instagram posts will now be indexed and appear on the Google search engine results page. A big win for small business owners. If you missed it, we covered what this update means in our blog post: ‘Instagram 🤝🏽 Google Search Results: How This Impacts Dance Studio.’
So, the big question businesses across the web are asking themselves now is, “How do I get my Instagram connect ranking on Google and bring in new customers?”
Well, we’re here to answer it for you. Breaking down exactly what you need to know to get the benefits of this update.
Last week, Google announced that Instagram posts will now be indexed and appear on the Google search engine results page. A big win for small business owners. If you missed it, we covered what this update means in our blog post: ‘Instagram 🤝🏽 Google Search Results: How This Impacts Dance Studio.’
So, the big question businesses across the web are asking themselves now is, “How do I get my Instagram connect ranking on Google and bring in new customers?”
Well, we’re here to answer it for you. Breaking down exactly what you need to know to get the benefits of this update.
Last week, Google announced that Instagram posts will now be indexed and appear on the Google search engine results page. A big win for small business owners. If you missed it, we covered what this update means in our blog post: ‘Instagram 🤝🏽 Google Search Results: How This Impacts Dance Studio.’
So, the big question businesses across the web are asking themselves now is, “How do I get my Instagram connect ranking on Google and bring in new customers?”
Well, we’re here to answer it for you. Breaking down exactly what you need to know to get the benefits of this update.
Last week, Google announced that Instagram posts will now be indexed and appear on the Google search engine results page. A big win for small business owners. If you missed it, we covered what this update means in our blog post: ‘Instagram 🤝🏽 Google Search Results: How This Impacts Dance Studio.’
So, the big question businesses across the web are asking themselves now is, “How do I get my Instagram connect ranking on Google and bring in new customers?”
Well, we’re here to answer it for you. Breaking down exactly what you need to know to get the benefits of this update.
Last week, Google announced that Instagram posts will now be indexed and appear on the Google search engine results page. A big win for small business owners. If you missed it, we covered what this update means in our blog post: ‘Instagram 🤝🏽 Google Search Results: How This Impacts Dance Studio.’
So, the big question businesses across the web are asking themselves now is, “How do I get my Instagram connect ranking on Google and bring in new customers?”
Well, we’re here to answer it for you. Breaking down exactly what you need to know to get the benefits of this update.
1. Check That Your Posts Are Applicable For Indexing
1. Check That Your Posts Are Applicable For Indexing
1. Check That Your Posts Are Applicable For Indexing
1. Check That Your Posts Are Applicable For Indexing
1. Check That Your Posts Are Applicable For Indexing
Not all Instagram posts will be applicable for indexing. Only creator or business profiles will be applicable for indexing. To find out if you’re applicable, follow these steps:
Open Instagram → Go to Profile → Tap the three lines (≡) → Scroll to account privacy → Ensure “private account” is toggled off
This ensures your profile is visible to the public (and search engines).
Not all Instagram posts will be applicable for indexing. Only creator or business profiles will be applicable for indexing. To find out if you’re applicable, follow these steps:
Open Instagram → Go to Profile → Tap the three lines (≡) → Scroll to account privacy → Ensure “private account” is toggled off
This ensures your profile is visible to the public (and search engines).
Not all Instagram posts will be applicable for indexing. Only creator or business profiles will be applicable for indexing. To find out if you’re applicable, follow these steps:
Open Instagram → Go to Profile → Tap the three lines (≡) → Scroll to account privacy → Ensure “private account” is toggled off
This ensures your profile is visible to the public (and search engines).
Not all Instagram posts will be applicable for indexing. Only creator or business profiles will be applicable for indexing. To find out if you’re applicable, follow these steps:
Open Instagram → Go to Profile → Tap the three lines (≡) → Scroll to account privacy → Ensure “private account” is toggled off
This ensures your profile is visible to the public (and search engines).
Not all Instagram posts will be applicable for indexing. Only creator or business profiles will be applicable for indexing. To find out if you’re applicable, follow these steps:
Open Instagram → Go to Profile → Tap the three lines (≡) → Scroll to account privacy → Ensure “private account” is toggled off
This ensures your profile is visible to the public (and search engines).
2. Include Keywords In Your Caption—Ideally, The First Line
First rule of SEO is knowing your keywords (the words that your audience is searching for on Google to find your content). I.e., if you’re a dance studio owner, wanting to be found by parents in your area, the kind of keywords you would be looking to showcase in your Instagram posts would be:
Local dance studio
Dance studios in [location]
Ballet lessons [locations]
You get the gist.
So, if you’re wanting your Instagram post, which is promoting your dance studio, you would want to write a caption a little bit like:
Looking for ballet lessons in Coventry? 🩰
ABC Dance Studio Coventry offers ballet classes for children of all ages and abilities. Whether you’re searching for a local dance studio in Coventry, ballet classes for beginners, or kids’ dance lessons near me, we’ve got you covered!
📍 Conveniently located in Coventry
👯♀️ Fun, friendly, and professional dance instructors
🎉 Trial lessons available now
✅ Join one of the top-rated dance studios in Coventry today!
👉 Book your child’s first ballet class now via the link in bio.
#BalletLessonsCoventry #DanceStudioCoventry #KidsBalletCoventry #BalletClassesNearMe #CoventryDanceStudio #ChildrensDanceClasses #LocalDanceStudio #BeginnerBalletCoventry
By having your keywords in the first sentence of your Instagram caption, Google will be able to crawl and index the post for relevant search queries.
2. Include Keywords In Your Caption—Ideally, The First Line
First rule of SEO is knowing your keywords (the words that your audience is searching for on Google to find your content). I.e., if you’re a dance studio owner, wanting to be found by parents in your area, the kind of keywords you would be looking to showcase in your Instagram posts would be:
Local dance studio
Dance studios in [location]
Ballet lessons [locations]
You get the gist.
So, if you’re wanting your Instagram post, which is promoting your dance studio, you would want to write a caption a little bit like:
Looking for ballet lessons in Coventry? 🩰
ABC Dance Studio Coventry offers ballet classes for children of all ages and abilities. Whether you’re searching for a local dance studio in Coventry, ballet classes for beginners, or kids’ dance lessons near me, we’ve got you covered!
📍 Conveniently located in Coventry
👯♀️ Fun, friendly, and professional dance instructors
🎉 Trial lessons available now
✅ Join one of the top-rated dance studios in Coventry today!
👉 Book your child’s first ballet class now via the link in bio.
#BalletLessonsCoventry #DanceStudioCoventry #KidsBalletCoventry #BalletClassesNearMe #CoventryDanceStudio #ChildrensDanceClasses #LocalDanceStudio #BeginnerBalletCoventry
By having your keywords in the first sentence of your Instagram caption, Google will be able to crawl and index the post for relevant search queries.
2. Include Keywords In Your Caption—Ideally, The First Line
First rule of SEO is knowing your keywords (the words that your audience is searching for on Google to find your content). I.e., if you’re a dance studio owner, wanting to be found by parents in your area, the kind of keywords you would be looking to showcase in your Instagram posts would be:
Local dance studio
Dance studios in [location]
Ballet lessons [locations]
You get the gist.
So, if you’re wanting your Instagram post, which is promoting your dance studio, you would want to write a caption a little bit like:
Looking for ballet lessons in Coventry? 🩰
ABC Dance Studio Coventry offers ballet classes for children of all ages and abilities. Whether you’re searching for a local dance studio in Coventry, ballet classes for beginners, or kids’ dance lessons near me, we’ve got you covered!
📍 Conveniently located in Coventry
👯♀️ Fun, friendly, and professional dance instructors
🎉 Trial lessons available now
✅ Join one of the top-rated dance studios in Coventry today!
👉 Book your child’s first ballet class now via the link in bio.
#BalletLessonsCoventry #DanceStudioCoventry #KidsBalletCoventry #BalletClassesNearMe #CoventryDanceStudio #ChildrensDanceClasses #LocalDanceStudio #BeginnerBalletCoventry
By having your keywords in the first sentence of your Instagram caption, Google will be able to crawl and index the post for relevant search queries.
2. Include Keywords In Your Caption—Ideally, The First Line
First rule of SEO is knowing your keywords (the words that your audience is searching for on Google to find your content). I.e., if you’re a dance studio owner, wanting to be found by parents in your area, the kind of keywords you would be looking to showcase in your Instagram posts would be:
Local dance studio
Dance studios in [location]
Ballet lessons [locations]
You get the gist.
So, if you’re wanting your Instagram post, which is promoting your dance studio, you would want to write a caption a little bit like:
Looking for ballet lessons in Coventry? 🩰
ABC Dance Studio Coventry offers ballet classes for children of all ages and abilities. Whether you’re searching for a local dance studio in Coventry, ballet classes for beginners, or kids’ dance lessons near me, we’ve got you covered!
📍 Conveniently located in Coventry
👯♀️ Fun, friendly, and professional dance instructors
🎉 Trial lessons available now
✅ Join one of the top-rated dance studios in Coventry today!
👉 Book your child’s first ballet class now via the link in bio.
#BalletLessonsCoventry #DanceStudioCoventry #KidsBalletCoventry #BalletClassesNearMe #CoventryDanceStudio #ChildrensDanceClasses #LocalDanceStudio #BeginnerBalletCoventry
By having your keywords in the first sentence of your Instagram caption, Google will be able to crawl and index the post for relevant search queries.
2. Include Keywords In Your Caption—Ideally, The First Line
First rule of SEO is knowing your keywords (the words that your audience is searching for on Google to find your content). I.e., if you’re a dance studio owner, wanting to be found by parents in your area, the kind of keywords you would be looking to showcase in your Instagram posts would be:
Local dance studio
Dance studios in [location]
Ballet lessons [locations]
You get the gist.
So, if you’re wanting your Instagram post, which is promoting your dance studio, you would want to write a caption a little bit like:
Looking for ballet lessons in Coventry? 🩰
ABC Dance Studio Coventry offers ballet classes for children of all ages and abilities. Whether you’re searching for a local dance studio in Coventry, ballet classes for beginners, or kids’ dance lessons near me, we’ve got you covered!
📍 Conveniently located in Coventry
👯♀️ Fun, friendly, and professional dance instructors
🎉 Trial lessons available now
✅ Join one of the top-rated dance studios in Coventry today!
👉 Book your child’s first ballet class now via the link in bio.
#BalletLessonsCoventry #DanceStudioCoventry #KidsBalletCoventry #BalletClassesNearMe #CoventryDanceStudio #ChildrensDanceClasses #LocalDanceStudio #BeginnerBalletCoventry
By having your keywords in the first sentence of your Instagram caption, Google will be able to crawl and index the post for relevant search queries.
3. Hashtags are Important Now
For a while, Instagram suggested that hashtags were becoming less relevant. But that’s no longer the case. Hashtags are back — and this time, they matter not just for Instagram visibility, but for Google search too.
However, how we use them has changed. Hashtags now need to be relevant, strategic, and keyword-rich. Gone are the days of using tags like #likeforlike or #followforfollow. These don’t help your visibility — and worse, they confuse the algorithms.
Instead, hashtags should clearly signal what your post is about. Think of them as tools that help Google understand and index your content.
For example, if you’re a dance studio owner, you should be using hashtags like:
#DanceStudio #DanceStudioOwner #LocalDanceStudio
These hashtags are location-specific, niche-specific, and relevant to what your audience is searching for. Use them wisely, and they can help with your visibility both on Instagram and in Google search results.
3. Hashtags are Important Now
For a while, Instagram suggested that hashtags were becoming less relevant. But that’s no longer the case. Hashtags are back — and this time, they matter not just for Instagram visibility, but for Google search too.
However, how we use them has changed. Hashtags now need to be relevant, strategic, and keyword-rich. Gone are the days of using tags like #likeforlike or #followforfollow. These don’t help your visibility — and worse, they confuse the algorithms.
Instead, hashtags should clearly signal what your post is about. Think of them as tools that help Google understand and index your content.
For example, if you’re a dance studio owner, you should be using hashtags like:
#DanceStudio #DanceStudioOwner #LocalDanceStudio
These hashtags are location-specific, niche-specific, and relevant to what your audience is searching for. Use them wisely, and they can help with your visibility both on Instagram and in Google search results.
3. Hashtags are Important Now
For a while, Instagram suggested that hashtags were becoming less relevant. But that’s no longer the case. Hashtags are back — and this time, they matter not just for Instagram visibility, but for Google search too.
However, how we use them has changed. Hashtags now need to be relevant, strategic, and keyword-rich. Gone are the days of using tags like #likeforlike or #followforfollow. These don’t help your visibility — and worse, they confuse the algorithms.
Instead, hashtags should clearly signal what your post is about. Think of them as tools that help Google understand and index your content.
For example, if you’re a dance studio owner, you should be using hashtags like:
#DanceStudio #DanceStudioOwner #LocalDanceStudio
These hashtags are location-specific, niche-specific, and relevant to what your audience is searching for. Use them wisely, and they can help with your visibility both on Instagram and in Google search results.
3. Hashtags are Important Now
For a while, Instagram suggested that hashtags were becoming less relevant. But that’s no longer the case. Hashtags are back — and this time, they matter not just for Instagram visibility, but for Google search too.
However, how we use them has changed. Hashtags now need to be relevant, strategic, and keyword-rich. Gone are the days of using tags like #likeforlike or #followforfollow. These don’t help your visibility — and worse, they confuse the algorithms.
Instead, hashtags should clearly signal what your post is about. Think of them as tools that help Google understand and index your content.
For example, if you’re a dance studio owner, you should be using hashtags like:
#DanceStudio #DanceStudioOwner #LocalDanceStudio
These hashtags are location-specific, niche-specific, and relevant to what your audience is searching for. Use them wisely, and they can help with your visibility both on Instagram and in Google search results.
3. Hashtags are Important Now
For a while, Instagram suggested that hashtags were becoming less relevant. But that’s no longer the case. Hashtags are back — and this time, they matter not just for Instagram visibility, but for Google search too.
However, how we use them has changed. Hashtags now need to be relevant, strategic, and keyword-rich. Gone are the days of using tags like #likeforlike or #followforfollow. These don’t help your visibility — and worse, they confuse the algorithms.
Instead, hashtags should clearly signal what your post is about. Think of them as tools that help Google understand and index your content.
For example, if you’re a dance studio owner, you should be using hashtags like:
#DanceStudio #DanceStudioOwner #LocalDanceStudio
These hashtags are location-specific, niche-specific, and relevant to what your audience is searching for. Use them wisely, and they can help with your visibility both on Instagram and in Google search results.
4. Alt Text
Alt text, also known as alternative text, is text used to describe what your image is. This helps to convey the meaning of your image and your content to those who are visually impaired. designed to make visual content accessible to all.
However, search engines also use alt text to connect the relevance of your image to your content.
If you want your social media content to help bring in new leads and new traffic from the SERP (search engine results page), then adding alt text to your Instagram posts is important.
To do this:
Upload your photo → choose your filter or edit your image (if you want) → tap next → tap accessibility → add your alt text in the box → publish.
4. Alt Text
Alt text, also known as alternative text, is text used to describe what your image is. This helps to convey the meaning of your image and your content to those who are visually impaired. designed to make visual content accessible to all.
However, search engines also use alt text to connect the relevance of your image to your content.
If you want your social media content to help bring in new leads and new traffic from the SERP (search engine results page), then adding alt text to your Instagram posts is important.
To do this:
Upload your photo → choose your filter or edit your image (if you want) → tap next → tap accessibility → add your alt text in the box → publish.
4. Alt Text
Alt text, also known as alternative text, is text used to describe what your image is. This helps to convey the meaning of your image and your content to those who are visually impaired. designed to make visual content accessible to all.
However, search engines also use alt text to connect the relevance of your image to your content.
If you want your social media content to help bring in new leads and new traffic from the SERP (search engine results page), then adding alt text to your Instagram posts is important.
To do this:
Upload your photo → choose your filter or edit your image (if you want) → tap next → tap accessibility → add your alt text in the box → publish.
4. Alt Text
Alt text, also known as alternative text, is text used to describe what your image is. This helps to convey the meaning of your image and your content to those who are visually impaired. designed to make visual content accessible to all.
However, search engines also use alt text to connect the relevance of your image to your content.
If you want your social media content to help bring in new leads and new traffic from the SERP (search engine results page), then adding alt text to your Instagram posts is important.
To do this:
Upload your photo → choose your filter or edit your image (if you want) → tap next → tap accessibility → add your alt text in the box → publish.
4. Alt Text
Alt text, also known as alternative text, is text used to describe what your image is. This helps to convey the meaning of your image and your content to those who are visually impaired. designed to make visual content accessible to all.
However, search engines also use alt text to connect the relevance of your image to your content.
If you want your social media content to help bring in new leads and new traffic from the SERP (search engine results page), then adding alt text to your Instagram posts is important.
To do this:
Upload your photo → choose your filter or edit your image (if you want) → tap next → tap accessibility → add your alt text in the box → publish.
5. Optimize Your Profile
Your Instagram profile should do more than just look good — it should clearly communicate who you are, what you do, and where you’re based.
To make your profile work for both your audience and search engines:
Add your website, location, address, and booking link to your bio
Use your bio to clearly explain who you are, including strategic keywords that describe your business
Example:
“ABC Dance Studio, based in Coventry, has been teaching ballet to children of all ages and abilities for over 10 years. View our class schedule, book a trial lesson, or arrange a studio tour via the link below.”
Adding location information, keywords, and relevant links helps Google understand your content and index it correctly, which improves your chances of showing up in local search results.
Bonus tip: Always tag your location in posts and Stories to boost your local visibility even further.
5. Optimize Your Profile
Your Instagram profile should do more than just look good — it should clearly communicate who you are, what you do, and where you’re based.
To make your profile work for both your audience and search engines:
Add your website, location, address, and booking link to your bio
Use your bio to clearly explain who you are, including strategic keywords that describe your business
Example:
“ABC Dance Studio, based in Coventry, has been teaching ballet to children of all ages and abilities for over 10 years. View our class schedule, book a trial lesson, or arrange a studio tour via the link below.”
Adding location information, keywords, and relevant links helps Google understand your content and index it correctly, which improves your chances of showing up in local search results.
Bonus tip: Always tag your location in posts and Stories to boost your local visibility even further.
5. Optimize Your Profile
Your Instagram profile should do more than just look good — it should clearly communicate who you are, what you do, and where you’re based.
To make your profile work for both your audience and search engines:
Add your website, location, address, and booking link to your bio
Use your bio to clearly explain who you are, including strategic keywords that describe your business
Example:
“ABC Dance Studio, based in Coventry, has been teaching ballet to children of all ages and abilities for over 10 years. View our class schedule, book a trial lesson, or arrange a studio tour via the link below.”
Adding location information, keywords, and relevant links helps Google understand your content and index it correctly, which improves your chances of showing up in local search results.
Bonus tip: Always tag your location in posts and Stories to boost your local visibility even further.
5. Optimize Your Profile
Your Instagram profile should do more than just look good — it should clearly communicate who you are, what you do, and where you’re based.
To make your profile work for both your audience and search engines:
Add your website, location, address, and booking link to your bio
Use your bio to clearly explain who you are, including strategic keywords that describe your business
Example:
“ABC Dance Studio, based in Coventry, has been teaching ballet to children of all ages and abilities for over 10 years. View our class schedule, book a trial lesson, or arrange a studio tour via the link below.”
Adding location information, keywords, and relevant links helps Google understand your content and index it correctly, which improves your chances of showing up in local search results.
Bonus tip: Always tag your location in posts and Stories to boost your local visibility even further.
5. Optimize Your Profile
Your Instagram profile should do more than just look good — it should clearly communicate who you are, what you do, and where you’re based.
To make your profile work for both your audience and search engines:
Add your website, location, address, and booking link to your bio
Use your bio to clearly explain who you are, including strategic keywords that describe your business
Example:
“ABC Dance Studio, based in Coventry, has been teaching ballet to children of all ages and abilities for over 10 years. View our class schedule, book a trial lesson, or arrange a studio tour via the link below.”
Adding location information, keywords, and relevant links helps Google understand your content and index it correctly, which improves your chances of showing up in local search results.
Bonus tip: Always tag your location in posts and Stories to boost your local visibility even further.
Now You’re Ready To Conquer Instagram & Google
Google is a constantly changing beast that all businesses across the world are trying to tame and to rank on. So whilst these are best practices to use to help your content be ranked, unfortunately, it’s not a guarantee.
What you can control is consistency, clarity, and strategy.
By optimizing your profile, using relevant keywords, and posting with purpose, you’re giving both Instagram and Google the information they need to understand, rank, and recommend your content.
Other blog posts that may be of interest to you include:
Now You’re Ready To Conquer Instagram & Google
Google is a constantly changing beast that all businesses across the world are trying to tame and to rank on. So whilst these are best practices to use to help your content be ranked, unfortunately, it’s not a guarantee.
What you can control is consistency, clarity, and strategy.
By optimizing your profile, using relevant keywords, and posting with purpose, you’re giving both Instagram and Google the information they need to understand, rank, and recommend your content.
Other blog posts that may be of interest to you include:
Now You’re Ready To Conquer Instagram & Google
Google is a constantly changing beast that all businesses across the world are trying to tame and to rank on. So whilst these are best practices to use to help your content be ranked, unfortunately, it’s not a guarantee.
What you can control is consistency, clarity, and strategy.
By optimizing your profile, using relevant keywords, and posting with purpose, you’re giving both Instagram and Google the information they need to understand, rank, and recommend your content.
Other blog posts that may be of interest to you include:
Now You’re Ready To Conquer Instagram & Google
Google is a constantly changing beast that all businesses across the world are trying to tame and to rank on. So whilst these are best practices to use to help your content be ranked, unfortunately, it’s not a guarantee.
What you can control is consistency, clarity, and strategy.
By optimizing your profile, using relevant keywords, and posting with purpose, you’re giving both Instagram and Google the information they need to understand, rank, and recommend your content.
Other blog posts that may be of interest to you include:
Now You’re Ready To Conquer Instagram & Google
Google is a constantly changing beast that all businesses across the world are trying to tame and to rank on. So whilst these are best practices to use to help your content be ranked, unfortunately, it’s not a guarantee.
What you can control is consistency, clarity, and strategy.
By optimizing your profile, using relevant keywords, and posting with purpose, you’re giving both Instagram and Google the information they need to understand, rank, and recommend your content.
Other blog posts that may be of interest to you include:
So, Can Software Save You Time, Money, & Stress?
Ultimately, yes. All of the software options we’ve mentioned are designed to help streamline your admin, reduce manual tasks, and give you back valuable time. That extra time could be spent doing what you truly love: running your studio, connecting with students, or even adding new classes to grow your business and revenue.
Ready to see the difference for yourself? Open your free Class Manager account today or book a demo with our team—we’d love to show you how it all works and help you get started.
So, Can Software Save You Time, Money, & Stress?
Ultimately, yes. All of the software options we’ve mentioned are designed to help streamline your admin, reduce manual tasks, and give you back valuable time. That extra time could be spent doing what you truly love: running your studio, connecting with students, or even adding new classes to grow your business and revenue.
Ready to see the difference for yourself? Open your free Class Manager account today or book a demo with our team—we’d love to show you how it all works and help you get started.
So, Can Software Save You Time, Money, & Stress?
Ultimately, yes. All of the software options we’ve mentioned are designed to help streamline your admin, reduce manual tasks, and give you back valuable time. That extra time could be spent doing what you truly love: running your studio, connecting with students, or even adding new classes to grow your business and revenue.
Ready to see the difference for yourself? Open your free Class Manager account today or book a demo with our team—we’d love to show you how it all works and help you get started.
Looking for Class Manager Classic?
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved