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Dance Studio Owner’s Guide to Keywords: What They Are, How to Find Them, and How to Use Them
Dance Studio Owner’s Guide to Keywords: What They Are, How to Find Them, and How to Use Them
Rebekah Dixon
Aug 29 2025
15 min read
Dance Studio Owner’s Guide to Keywords: What They Are, How to Find Them, and How to Use Them
Rebekah Dixon
Aug 29 2025
15 min read
Dance Studio Owner’s Guide to Keywords: What They Are, How to Find Them, and How to Use Them
Rebekah Dixon
Aug 29 2025
15 min read
Keywords. What are they? How to find them, and most importantly, how to use them to help promote your dance studio.
As dance studio owners, you’re expected to wear SO many hats: business owner, accountant, teacher, therapist, confidant, and marketing expert.
And it’s hard.
Marketing is something that professionals spend years studying, earn degrees in, and work at full-time—and even they are STILL constantly learning as the online landscape continues to shift and change. And yet, as dance studio owners, you’re expected to just know how to market your studio?
It’s not fair.
Which is why, at Class Manager, we want to be more than just your dance studio software providers—we want to be there for you and help you get to grips with every aspect of running your dance studio.
So first up:
Keywords. What are they? How to find them, and most importantly, how to use them to help promote your dance studio.
As dance studio owners, you’re expected to wear SO many hats: business owner, accountant, teacher, therapist, confidant, and marketing expert.
And it’s hard.
Marketing is something that professionals spend years studying, earn degrees in, and work at full-time—and even they are STILL constantly learning as the online landscape continues to shift and change. And yet, as dance studio owners, you’re expected to just know how to market your studio?
It’s not fair.
Which is why, at Class Manager, we want to be more than just your dance studio software providers—we want to be there for you and help you get to grips with every aspect of running your dance studio.
So first up:
Keywords. What are they? How to find them, and most importantly, how to use them to help promote your dance studio.
As dance studio owners, you’re expected to wear SO many hats: business owner, accountant, teacher, therapist, confidant, and marketing expert.
And it’s hard.
Marketing is something that professionals spend years studying, earn degrees in, and work at full-time—and even they are STILL constantly learning as the online landscape continues to shift and change. And yet, as dance studio owners, you’re expected to just know how to market your studio?
It’s not fair.
Which is why, at Class Manager, we want to be more than just your dance studio software providers—we want to be there for you and help you get to grips with every aspect of running your dance studio.
So first up:
Keywords. What are they? How to find them, and most importantly, how to use them to help promote your dance studio.
As dance studio owners, you’re expected to wear SO many hats: business owner, accountant, teacher, therapist, confidant, and marketing expert.
And it’s hard.
Marketing is something that professionals spend years studying, earn degrees in, and work at full-time—and even they are STILL constantly learning as the online landscape continues to shift and change. And yet, as dance studio owners, you’re expected to just know how to market your studio?
It’s not fair.
Which is why, at Class Manager, we want to be more than just your dance studio software providers—we want to be there for you and help you get to grips with every aspect of running your dance studio.
So first up:
Keywords. What are they? How to find them, and most importantly, how to use them to help promote your dance studio.
As dance studio owners, you’re expected to wear SO many hats: business owner, accountant, teacher, therapist, confidant, and marketing expert.
And it’s hard.
Marketing is something that professionals spend years studying, earn degrees in, and work at full-time—and even they are STILL constantly learning as the online landscape continues to shift and change. And yet, as dance studio owners, you’re expected to just know how to market your studio?
It’s not fair.
Which is why, at Class Manager, we want to be more than just your dance studio software providers—we want to be there for you and help you get to grips with every aspect of running your dance studio.
So first up:
What Are Keywords?
Keywords are the words or phrases that people use to describe what they’re looking for when searching online. They are the terms that trigger results on the Search Engine Results Page (SERP).
In other words, the keywords people type into a search engine determine which websites and articles are shown.
For example:
If you’re searching for “Benefits of dance for kids,” your search platform will showcase a range of results—all containing blog posts or pages related to that keyword.
What Are Keywords?
Keywords are the words or phrases that people use to describe what they’re looking for when searching online. They are the terms that trigger results on the Search Engine Results Page (SERP).
In other words, the keywords people type into a search engine determine which websites and articles are shown.
For example:
If you’re searching for “Benefits of dance for kids,” your search platform will showcase a range of results—all containing blog posts or pages related to that keyword.
What Are Keywords?
Keywords are the words or phrases that people use to describe what they’re looking for when searching online. They are the terms that trigger results on the Search Engine Results Page (SERP).
In other words, the keywords people type into a search engine determine which websites and articles are shown.
For example:
If you’re searching for “Benefits of dance for kids,” your search platform will showcase a range of results—all containing blog posts or pages related to that keyword.
What Are Keywords?
Keywords are the words or phrases that people use to describe what they’re looking for when searching online. They are the terms that trigger results on the Search Engine Results Page (SERP).
In other words, the keywords people type into a search engine determine which websites and articles are shown.
For example:
If you’re searching for “Benefits of dance for kids,” your search platform will showcase a range of results—all containing blog posts or pages related to that keyword.
What Are Keywords?
Keywords are the words or phrases that people use to describe what they’re looking for when searching online. They are the terms that trigger results on the Search Engine Results Page (SERP).
In other words, the keywords people type into a search engine determine which websites and articles are shown.
For example:
If you’re searching for “Benefits of dance for kids,” your search platform will showcase a range of results—all containing blog posts or pages related to that keyword.
Why are keywords important to a dance studio owner?
Learning how to use keywords for your online marketing strategy is crucial because search engines (like Google) scan your content for those searched keywords to decide if your website should be shown to answer the query.
The majority of people do their research online. Now, if someone is looking for a dance studio, dance school, dance class, or dance lesson for their son or daughter, you don’t want one of your competitor studios to be the only one appearing on the SERP for that search.
You want your studio to show up too, so you have a chance of that parent clicking on your website, visiting your studio, and potentially enrolling their child.
To make that happen:
Know the keywords your potential customers are searching for.
Ensure your studio appears for those keywords.
Don’t worry—we’ll cover exactly how to do both so that your studio can get found online and attract more students.
Why are keywords important to a dance studio owner?
Learning how to use keywords for your online marketing strategy is crucial because search engines (like Google) scan your content for those searched keywords to decide if your website should be shown to answer the query.
The majority of people do their research online. Now, if someone is looking for a dance studio, dance school, dance class, or dance lesson for their son or daughter, you don’t want one of your competitor studios to be the only one appearing on the SERP for that search.
You want your studio to show up too, so you have a chance of that parent clicking on your website, visiting your studio, and potentially enrolling their child.
To make that happen:
Know the keywords your potential customers are searching for.
Ensure your studio appears for those keywords.
Don’t worry—we’ll cover exactly how to do both so that your studio can get found online and attract more students.
Why are keywords important to a dance studio owner?
Learning how to use keywords for your online marketing strategy is crucial because search engines (like Google) scan your content for those searched keywords to decide if your website should be shown to answer the query.
The majority of people do their research online. Now, if someone is looking for a dance studio, dance school, dance class, or dance lesson for their son or daughter, you don’t want one of your competitor studios to be the only one appearing on the SERP for that search.
You want your studio to show up too, so you have a chance of that parent clicking on your website, visiting your studio, and potentially enrolling their child.
To make that happen:
Know the keywords your potential customers are searching for.
Ensure your studio appears for those keywords.
Don’t worry—we’ll cover exactly how to do both so that your studio can get found online and attract more students.
Why are keywords important to a dance studio owner?
Learning how to use keywords for your online marketing strategy is crucial because search engines (like Google) scan your content for those searched keywords to decide if your website should be shown to answer the query.
The majority of people do their research online. Now, if someone is looking for a dance studio, dance school, dance class, or dance lesson for their son or daughter, you don’t want one of your competitor studios to be the only one appearing on the SERP for that search.
You want your studio to show up too, so you have a chance of that parent clicking on your website, visiting your studio, and potentially enrolling their child.
To make that happen:
Know the keywords your potential customers are searching for.
Ensure your studio appears for those keywords.
Don’t worry—we’ll cover exactly how to do both so that your studio can get found online and attract more students.
Why are keywords important to a dance studio owner?
Learning how to use keywords for your online marketing strategy is crucial because search engines (like Google) scan your content for those searched keywords to decide if your website should be shown to answer the query.
The majority of people do their research online. Now, if someone is looking for a dance studio, dance school, dance class, or dance lesson for their son or daughter, you don’t want one of your competitor studios to be the only one appearing on the SERP for that search.
You want your studio to show up too, so you have a chance of that parent clicking on your website, visiting your studio, and potentially enrolling their child.
To make that happen:
Know the keywords your potential customers are searching for.
Ensure your studio appears for those keywords.
Don’t worry—we’ll cover exactly how to do both so that your studio can get found online and attract more students.
How to find the right keywords
Finding the right keywords for your business starts with keyword research—simply put, discovering the terms your target audience is typing into search engines.
For most dance studios, your target audience isn’t usually the students themselves (unless they’re old enough to sign up independently). More often, it’s parents or guardians searching for classes, lessons, or programs for their children.
Here are several ways to find the right keywords for your dance studio:
Manually:
Start by typing different variations of your services into Google (or other search engines). For example:
“Ballet lessons near me”
“Dance studio near me”
“Tap classes for kids”
“Local dance school”
Look at what autocomplete suggestions pop up as you type—these are actual searches people are making.
Using The SERP;
When you search on Google, scroll to the bottom of the results page. You’ll see a section called “People also ask” or “Related searches.” These are additional keywords and phrases that people are searching for, which can help expand your list.
Using Google Ads
If you have a Google Ads account—or create one for free—you can use Google Keyword Planner. Simply enter a few “starter” keywords, like “Local Dance Studio” or “Dance School Nailsea,” and the tool will generate a list of related keyword ideas along with search volume data. This helps you identify the most popular and relevant search terms.
Paid tools:
There are hundreds of paid keyword research tools a simple search for “keyword research tools” will give you plenty of options.
TOP TIP: Once you’ve completed your keyword research, choose 5 to 10 keywords to focus on. Trying to target too many at once can spread your efforts too thin and make it harder for your studio to rank well in search results. Focusing on a smaller, high-quality list of keywords gives you the best chance of being found by the right audience.
How to find the right keywords
Finding the right keywords for your business starts with keyword research—simply put, discovering the terms your target audience is typing into search engines.
For most dance studios, your target audience isn’t usually the students themselves (unless they’re old enough to sign up independently). More often, it’s parents or guardians searching for classes, lessons, or programs for their children.
Here are several ways to find the right keywords for your dance studio:
Manually:
Start by typing different variations of your services into Google (or other search engines). For example:
“Ballet lessons near me”
“Dance studio near me”
“Tap classes for kids”
“Local dance school”
Look at what autocomplete suggestions pop up as you type—these are actual searches people are making.
Using The SERP;
When you search on Google, scroll to the bottom of the results page. You’ll see a section called “People also ask” or “Related searches.” These are additional keywords and phrases that people are searching for, which can help expand your list.
Using Google Ads
If you have a Google Ads account—or create one for free—you can use Google Keyword Planner. Simply enter a few “starter” keywords, like “Local Dance Studio” or “Dance School Nailsea,” and the tool will generate a list of related keyword ideas along with search volume data. This helps you identify the most popular and relevant search terms.
Paid tools:
There are hundreds of paid keyword research tools a simple search for “keyword research tools” will give you plenty of options.
TOP TIP: Once you’ve completed your keyword research, choose 5 to 10 keywords to focus on. Trying to target too many at once can spread your efforts too thin and make it harder for your studio to rank well in search results. Focusing on a smaller, high-quality list of keywords gives you the best chance of being found by the right audience.
How to find the right keywords
Finding the right keywords for your business starts with keyword research—simply put, discovering the terms your target audience is typing into search engines.
For most dance studios, your target audience isn’t usually the students themselves (unless they’re old enough to sign up independently). More often, it’s parents or guardians searching for classes, lessons, or programs for their children.
Here are several ways to find the right keywords for your dance studio:
Manually:
Start by typing different variations of your services into Google (or other search engines). For example:
“Ballet lessons near me”
“Dance studio near me”
“Tap classes for kids”
“Local dance school”
Look at what autocomplete suggestions pop up as you type—these are actual searches people are making.
Using The SERP;
When you search on Google, scroll to the bottom of the results page. You’ll see a section called “People also ask” or “Related searches.” These are additional keywords and phrases that people are searching for, which can help expand your list.
Using Google Ads
If you have a Google Ads account—or create one for free—you can use Google Keyword Planner. Simply enter a few “starter” keywords, like “Local Dance Studio” or “Dance School Nailsea,” and the tool will generate a list of related keyword ideas along with search volume data. This helps you identify the most popular and relevant search terms.
Paid tools:
There are hundreds of paid keyword research tools a simple search for “keyword research tools” will give you plenty of options.
TOP TIP: Once you’ve completed your keyword research, choose 5 to 10 keywords to focus on. Trying to target too many at once can spread your efforts too thin and make it harder for your studio to rank well in search results. Focusing on a smaller, high-quality list of keywords gives you the best chance of being found by the right audience.
How to find the right keywords
Finding the right keywords for your business starts with keyword research—simply put, discovering the terms your target audience is typing into search engines.
For most dance studios, your target audience isn’t usually the students themselves (unless they’re old enough to sign up independently). More often, it’s parents or guardians searching for classes, lessons, or programs for their children.
Here are several ways to find the right keywords for your dance studio:
Manually:
Start by typing different variations of your services into Google (or other search engines). For example:
“Ballet lessons near me”
“Dance studio near me”
“Tap classes for kids”
“Local dance school”
Look at what autocomplete suggestions pop up as you type—these are actual searches people are making.
Using The SERP;
When you search on Google, scroll to the bottom of the results page. You’ll see a section called “People also ask” or “Related searches.” These are additional keywords and phrases that people are searching for, which can help expand your list.
Using Google Ads
If you have a Google Ads account—or create one for free—you can use Google Keyword Planner. Simply enter a few “starter” keywords, like “Local Dance Studio” or “Dance School Nailsea,” and the tool will generate a list of related keyword ideas along with search volume data. This helps you identify the most popular and relevant search terms.
Paid tools:
There are hundreds of paid keyword research tools a simple search for “keyword research tools” will give you plenty of options.
TOP TIP: Once you’ve completed your keyword research, choose 5 to 10 keywords to focus on. Trying to target too many at once can spread your efforts too thin and make it harder for your studio to rank well in search results. Focusing on a smaller, high-quality list of keywords gives you the best chance of being found by the right audience.
How to find the right keywords
Finding the right keywords for your business starts with keyword research—simply put, discovering the terms your target audience is typing into search engines.
For most dance studios, your target audience isn’t usually the students themselves (unless they’re old enough to sign up independently). More often, it’s parents or guardians searching for classes, lessons, or programs for their children.
Here are several ways to find the right keywords for your dance studio:
Manually:
Start by typing different variations of your services into Google (or other search engines). For example:
“Ballet lessons near me”
“Dance studio near me”
“Tap classes for kids”
“Local dance school”
Look at what autocomplete suggestions pop up as you type—these are actual searches people are making.
Using The SERP;
When you search on Google, scroll to the bottom of the results page. You’ll see a section called “People also ask” or “Related searches.” These are additional keywords and phrases that people are searching for, which can help expand your list.
Using Google Ads
If you have a Google Ads account—or create one for free—you can use Google Keyword Planner. Simply enter a few “starter” keywords, like “Local Dance Studio” or “Dance School Nailsea,” and the tool will generate a list of related keyword ideas along with search volume data. This helps you identify the most popular and relevant search terms.
Paid tools:
There are hundreds of paid keyword research tools a simple search for “keyword research tools” will give you plenty of options.
TOP TIP: Once you’ve completed your keyword research, choose 5 to 10 keywords to focus on. Trying to target too many at once can spread your efforts too thin and make it harder for your studio to rank well in search results. Focusing on a smaller, high-quality list of keywords gives you the best chance of being found by the right audience.
Where to use your keywords
Now that you have your keywords, the next step is where and how to use them. If you want your dance studio to rank and appear on the SERP for these keywords, you need to ensure they are used strategically in your website content.
Where to use your keywords
Now that you have your keywords, the next step is where and how to use them. If you want your dance studio to rank and appear on the SERP for these keywords, you need to ensure they are used strategically in your website content.
Where to use your keywords
Now that you have your keywords, the next step is where and how to use them. If you want your dance studio to rank and appear on the SERP for these keywords, you need to ensure they are used strategically in your website content.
Where to use your keywords
Now that you have your keywords, the next step is where and how to use them. If you want your dance studio to rank and appear on the SERP for these keywords, you need to ensure they are used strategically in your website content.
Where to use your keywords
Now that you have your keywords, the next step is where and how to use them. If you want your dance studio to rank and appear on the SERP for these keywords, you need to ensure they are used strategically in your website content.
1) Title Tags & H1s
On your website, you have a space on each landing page for a title tag and an H1…
Title Tag: This is the clickable headline that appears in search engine results. It tells both search engines and users what the page is about.
H1 Tag: This is the main heading on your webpage. It’s usually the first thing visitors see and should clearly describe the content of the page.
Your chosen keyword should appear in both your title tag and H1, but it needs to be relevant to that specific page.
Example:
For your dance class schedule page, your keyword might be “Dance Class Schedule.” It would not make sense to use an unrelated keyword like “Green Smoothie Recipe” on that page. Keeping your keywords relevant ensures your content makes sense to both search engines and your audience.
1) Title Tags & H1s
On your website, you have a space on each landing page for a title tag and an H1…
Title Tag: This is the clickable headline that appears in search engine results. It tells both search engines and users what the page is about.
H1 Tag: This is the main heading on your webpage. It’s usually the first thing visitors see and should clearly describe the content of the page.
Your chosen keyword should appear in both your title tag and H1, but it needs to be relevant to that specific page.
Example:
For your dance class schedule page, your keyword might be “Dance Class Schedule.” It would not make sense to use an unrelated keyword like “Green Smoothie Recipe” on that page. Keeping your keywords relevant ensures your content makes sense to both search engines and your audience.
1) Title Tags & H1s
On your website, you have a space on each landing page for a title tag and an H1…
Title Tag: This is the clickable headline that appears in search engine results. It tells both search engines and users what the page is about.
H1 Tag: This is the main heading on your webpage. It’s usually the first thing visitors see and should clearly describe the content of the page.
Your chosen keyword should appear in both your title tag and H1, but it needs to be relevant to that specific page.
Example:
For your dance class schedule page, your keyword might be “Dance Class Schedule.” It would not make sense to use an unrelated keyword like “Green Smoothie Recipe” on that page. Keeping your keywords relevant ensures your content makes sense to both search engines and your audience.
1) Title Tags & H1s
On your website, you have a space on each landing page for a title tag and an H1…
Title Tag: This is the clickable headline that appears in search engine results. It tells both search engines and users what the page is about.
H1 Tag: This is the main heading on your webpage. It’s usually the first thing visitors see and should clearly describe the content of the page.
Your chosen keyword should appear in both your title tag and H1, but it needs to be relevant to that specific page.
Example:
For your dance class schedule page, your keyword might be “Dance Class Schedule.” It would not make sense to use an unrelated keyword like “Green Smoothie Recipe” on that page. Keeping your keywords relevant ensures your content makes sense to both search engines and your audience.
1) Title Tags & H1s
On your website, you have a space on each landing page for a title tag and an H1…
Title Tag: This is the clickable headline that appears in search engine results. It tells both search engines and users what the page is about.
H1 Tag: This is the main heading on your webpage. It’s usually the first thing visitors see and should clearly describe the content of the page.
Your chosen keyword should appear in both your title tag and H1, but it needs to be relevant to that specific page.
Example:
For your dance class schedule page, your keyword might be “Dance Class Schedule.” It would not make sense to use an unrelated keyword like “Green Smoothie Recipe” on that page. Keeping your keywords relevant ensures your content makes sense to both search engines and your audience.
2) Headings & Subheadings
Headings and subheadings break up your content and make your pages easier to read. They also help search engines understand what your page is about.
Including your keywords here is important: use your primary keyword in at least one main heading and related keywords in subheadings. Keep them natural—don’t force keywords unnaturally.
Example:
H1: Dance Class Schedule for Kids and Adults
H2: Ballet Classes for Beginners
H2: Tap Classes for Children
This helps both search engines and visitors know exactly what your page covers.
2) Headings & Subheadings
Headings and subheadings break up your content and make your pages easier to read. They also help search engines understand what your page is about.
Including your keywords here is important: use your primary keyword in at least one main heading and related keywords in subheadings. Keep them natural—don’t force keywords unnaturally.
Example:
H1: Dance Class Schedule for Kids and Adults
H2: Ballet Classes for Beginners
H2: Tap Classes for Children
This helps both search engines and visitors know exactly what your page covers.
2) Headings & Subheadings
Headings and subheadings break up your content and make your pages easier to read. They also help search engines understand what your page is about.
Including your keywords here is important: use your primary keyword in at least one main heading and related keywords in subheadings. Keep them natural—don’t force keywords unnaturally.
Example:
H1: Dance Class Schedule for Kids and Adults
H2: Ballet Classes for Beginners
H2: Tap Classes for Children
This helps both search engines and visitors know exactly what your page covers.
2) Headings & Subheadings
Headings and subheadings break up your content and make your pages easier to read. They also help search engines understand what your page is about.
Including your keywords here is important: use your primary keyword in at least one main heading and related keywords in subheadings. Keep them natural—don’t force keywords unnaturally.
Example:
H1: Dance Class Schedule for Kids and Adults
H2: Ballet Classes for Beginners
H2: Tap Classes for Children
This helps both search engines and visitors know exactly what your page covers.
2) Headings & Subheadings
Headings and subheadings break up your content and make your pages easier to read. They also help search engines understand what your page is about.
Including your keywords here is important: use your primary keyword in at least one main heading and related keywords in subheadings. Keep them natural—don’t force keywords unnaturally.
Example:
H1: Dance Class Schedule for Kids and Adults
H2: Ballet Classes for Beginners
H2: Tap Classes for Children
This helps both search engines and visitors know exactly what your page covers.
3) Main Body Content
The main body of your page is where most of your information is, such as class descriptions, blog posts, or dance studio information. This is also a key place to use your keywords naturally.
Tips for using keywords in your main content:
Sprinkle your primary keyword throughout the text, but keep it natural—don’t overuse it.
Include related keywords or phrases to cover different ways people might search for your services.
Provide valuable, informative content that answers your audience’s questions. Quality matters more than quantity.
Example:
On a page about dance classes, you might write:
“Our dance classes for kids are designed to build confidence and improve coordination. We offer ballet, tap, and jazz classes in a fun and supportive environment. Parents love our flexible dance class schedule that fits around school and other activities.”
3) Main Body Content
The main body of your page is where most of your information is, such as class descriptions, blog posts, or dance studio information. This is also a key place to use your keywords naturally.
Tips for using keywords in your main content:
Sprinkle your primary keyword throughout the text, but keep it natural—don’t overuse it.
Include related keywords or phrases to cover different ways people might search for your services.
Provide valuable, informative content that answers your audience’s questions. Quality matters more than quantity.
Example:
On a page about dance classes, you might write:
“Our dance classes for kids are designed to build confidence and improve coordination. We offer ballet, tap, and jazz classes in a fun and supportive environment. Parents love our flexible dance class schedule that fits around school and other activities.”
3) Main Body Content
The main body of your page is where most of your information is, such as class descriptions, blog posts, or dance studio information. This is also a key place to use your keywords naturally.
Tips for using keywords in your main content:
Sprinkle your primary keyword throughout the text, but keep it natural—don’t overuse it.
Include related keywords or phrases to cover different ways people might search for your services.
Provide valuable, informative content that answers your audience’s questions. Quality matters more than quantity.
Example:
On a page about dance classes, you might write:
“Our dance classes for kids are designed to build confidence and improve coordination. We offer ballet, tap, and jazz classes in a fun and supportive environment. Parents love our flexible dance class schedule that fits around school and other activities.”
3) Main Body Content
The main body of your page is where most of your information is, such as class descriptions, blog posts, or dance studio information. This is also a key place to use your keywords naturally.
Tips for using keywords in your main content:
Sprinkle your primary keyword throughout the text, but keep it natural—don’t overuse it.
Include related keywords or phrases to cover different ways people might search for your services.
Provide valuable, informative content that answers your audience’s questions. Quality matters more than quantity.
Example:
On a page about dance classes, you might write:
“Our dance classes for kids are designed to build confidence and improve coordination. We offer ballet, tap, and jazz classes in a fun and supportive environment. Parents love our flexible dance class schedule that fits around school and other activities.”
3) Main Body Content
The main body of your page is where most of your information is, such as class descriptions, blog posts, or dance studio information. This is also a key place to use your keywords naturally.
Tips for using keywords in your main content:
Sprinkle your primary keyword throughout the text, but keep it natural—don’t overuse it.
Include related keywords or phrases to cover different ways people might search for your services.
Provide valuable, informative content that answers your audience’s questions. Quality matters more than quantity.
Example:
On a page about dance classes, you might write:
“Our dance classes for kids are designed to build confidence and improve coordination. We offer ballet, tap, and jazz classes in a fun and supportive environment. Parents love our flexible dance class schedule that fits around school and other activities.”
4) Meta Descriptions
A meta description is the short snippet of text that appears under your page title in search engine results. It doesn’t directly affect your ranking, but it influences whether people click on your link.
Tips for meta descriptions:
Include your primary keyword naturally.
Keep it around 150–160 characters so it displays properly in search results.
Make it compelling—highlight benefits or what makes your studio unique.
Example:
“Join our fun and engaging dance classes for kids and adults! Check out our flexible dance class schedule and find the perfect class for your child.”
Please note, sometimes your meta description (which you can update in your website) doesn’t always appear in the search engine results page, but Google still uses it to understand what your landing page is about.
4) Meta Descriptions
A meta description is the short snippet of text that appears under your page title in search engine results. It doesn’t directly affect your ranking, but it influences whether people click on your link.
Tips for meta descriptions:
Include your primary keyword naturally.
Keep it around 150–160 characters so it displays properly in search results.
Make it compelling—highlight benefits or what makes your studio unique.
Example:
“Join our fun and engaging dance classes for kids and adults! Check out our flexible dance class schedule and find the perfect class for your child.”
Please note, sometimes your meta description (which you can update in your website) doesn’t always appear in the search engine results page, but Google still uses it to understand what your landing page is about.
4) Meta Descriptions
A meta description is the short snippet of text that appears under your page title in search engine results. It doesn’t directly affect your ranking, but it influences whether people click on your link.
Tips for meta descriptions:
Include your primary keyword naturally.
Keep it around 150–160 characters so it displays properly in search results.
Make it compelling—highlight benefits or what makes your studio unique.
Example:
“Join our fun and engaging dance classes for kids and adults! Check out our flexible dance class schedule and find the perfect class for your child.”
Please note, sometimes your meta description (which you can update in your website) doesn’t always appear in the search engine results page, but Google still uses it to understand what your landing page is about.
4) Meta Descriptions
A meta description is the short snippet of text that appears under your page title in search engine results. It doesn’t directly affect your ranking, but it influences whether people click on your link.
Tips for meta descriptions:
Include your primary keyword naturally.
Keep it around 150–160 characters so it displays properly in search results.
Make it compelling—highlight benefits or what makes your studio unique.
Example:
“Join our fun and engaging dance classes for kids and adults! Check out our flexible dance class schedule and find the perfect class for your child.”
Please note, sometimes your meta description (which you can update in your website) doesn’t always appear in the search engine results page, but Google still uses it to understand what your landing page is about.
4) Meta Descriptions
A meta description is the short snippet of text that appears under your page title in search engine results. It doesn’t directly affect your ranking, but it influences whether people click on your link.
Tips for meta descriptions:
Include your primary keyword naturally.
Keep it around 150–160 characters so it displays properly in search results.
Make it compelling—highlight benefits or what makes your studio unique.
Example:
“Join our fun and engaging dance classes for kids and adults! Check out our flexible dance class schedule and find the perfect class for your child.”
Please note, sometimes your meta description (which you can update in your website) doesn’t always appear in the search engine results page, but Google still uses it to understand what your landing page is about.
Other Places To Add Your Keywords:
Instagram posts – Google now crawls Instagram. By including your keywords in your posts, you can appear in search results and reach a bigger audience.
Google Business Profile – Claim your profile and add keywords to your business description to improve visibility.
Social media bios – Add keywords to your Facebook, Instagram, and TikTok bios, and always link back to your website.
Image file names and alt text – Save images with descriptive names, e.g., “Miss Krissy’s Dance School Ballet Lesson” instead of “IMG_7365.” Then add alt text using your keyword to help with SEO.
TOP TIP: Your location is a keyword too! Include your city or neighborhood whenever relevant, especially in your website content, social profiles, and Google Business Profile.
Other Places To Add Your Keywords:
Instagram posts – Google now crawls Instagram. By including your keywords in your posts, you can appear in search results and reach a bigger audience.
Google Business Profile – Claim your profile and add keywords to your business description to improve visibility.
Social media bios – Add keywords to your Facebook, Instagram, and TikTok bios, and always link back to your website.
Image file names and alt text – Save images with descriptive names, e.g., “Miss Krissy’s Dance School Ballet Lesson” instead of “IMG_7365.” Then add alt text using your keyword to help with SEO.
TOP TIP: Your location is a keyword too! Include your city or neighborhood whenever relevant, especially in your website content, social profiles, and Google Business Profile.
Other Places To Add Your Keywords:
Instagram posts – Google now crawls Instagram. By including your keywords in your posts, you can appear in search results and reach a bigger audience.
Google Business Profile – Claim your profile and add keywords to your business description to improve visibility.
Social media bios – Add keywords to your Facebook, Instagram, and TikTok bios, and always link back to your website.
Image file names and alt text – Save images with descriptive names, e.g., “Miss Krissy’s Dance School Ballet Lesson” instead of “IMG_7365.” Then add alt text using your keyword to help with SEO.
TOP TIP: Your location is a keyword too! Include your city or neighborhood whenever relevant, especially in your website content, social profiles, and Google Business Profile.
Other Places To Add Your Keywords:
Instagram posts – Google now crawls Instagram. By including your keywords in your posts, you can appear in search results and reach a bigger audience.
Google Business Profile – Claim your profile and add keywords to your business description to improve visibility.
Social media bios – Add keywords to your Facebook, Instagram, and TikTok bios, and always link back to your website.
Image file names and alt text – Save images with descriptive names, e.g., “Miss Krissy’s Dance School Ballet Lesson” instead of “IMG_7365.” Then add alt text using your keyword to help with SEO.
TOP TIP: Your location is a keyword too! Include your city or neighborhood whenever relevant, especially in your website content, social profiles, and Google Business Profile.
Other Places To Add Your Keywords:
Instagram posts – Google now crawls Instagram. By including your keywords in your posts, you can appear in search results and reach a bigger audience.
Google Business Profile – Claim your profile and add keywords to your business description to improve visibility.
Social media bios – Add keywords to your Facebook, Instagram, and TikTok bios, and always link back to your website.
Image file names and alt text – Save images with descriptive names, e.g., “Miss Krissy’s Dance School Ballet Lesson” instead of “IMG_7365.” Then add alt text using your keyword to help with SEO.
TOP TIP: Your location is a keyword too! Include your city or neighborhood whenever relevant, especially in your website content, social profiles, and Google Business Profile.
Keywords are a Huge Topic
We’ve only just scratched the surface of keywords in this post. But by applying these tips and understanding what your keywords are, how to find them, and how to use them, you’ll significantly improve your chances of being found by potential customers in the SERP.
For further information, check out these blog posts and resources:
Keywords are a Huge Topic
We’ve only just scratched the surface of keywords in this post. But by applying these tips and understanding what your keywords are, how to find them, and how to use them, you’ll significantly improve your chances of being found by potential customers in the SERP.
For further information, check out these blog posts and resources:
Keywords are a Huge Topic
We’ve only just scratched the surface of keywords in this post. But by applying these tips and understanding what your keywords are, how to find them, and how to use them, you’ll significantly improve your chances of being found by potential customers in the SERP.
For further information, check out these blog posts and resources:
Keywords are a Huge Topic
We’ve only just scratched the surface of keywords in this post. But by applying these tips and understanding what your keywords are, how to find them, and how to use them, you’ll significantly improve your chances of being found by potential customers in the SERP.
For further information, check out these blog posts and resources:
Keywords are a Huge Topic
We’ve only just scratched the surface of keywords in this post. But by applying these tips and understanding what your keywords are, how to find them, and how to use them, you’ll significantly improve your chances of being found by potential customers in the SERP.
For further information, check out these blog posts and resources:
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved