The Rise of Social Search & How Dance Studios Can Embrace It
Rebekah Dixon
Aug 4 2025
4 min read
The Rise of Social Search & How Dance Studios Can Embrace It
Rebekah Dixon
Aug 4 2025
4 min read
The Rise of Social Search & How Dance Studios Can Embrace It
Rebekah Dixon
Aug 4 2025
4 min read
Social search.
Don’t worry if you’ve not heard this term before. But as a dance studio owner offering a service to your local community, it’s 100% something you should learn more about.
We know what you’re thinking — not another thing to get your head around?!
But we promise you, social search is important, and if done correctly, it can transform the way you market your dance studio.
Social search.
Don’t worry if you’ve not heard this term before. But as a dance studio owner offering a service to your local community, it’s 100% something you should learn more about.
We know what you’re thinking — not another thing to get your head around?!
But we promise you, social search is important, and if done correctly, it can transform the way you market your dance studio.
Social search.
Don’t worry if you’ve not heard this term before. But as a dance studio owner offering a service to your local community, it’s 100% something you should learn more about.
We know what you’re thinking — not another thing to get your head around?!
But we promise you, social search is important, and if done correctly, it can transform the way you market your dance studio.
Social search.
Don’t worry if you’ve not heard this term before. But as a dance studio owner offering a service to your local community, it’s 100% something you should learn more about.
We know what you’re thinking — not another thing to get your head around?!
But we promise you, social search is important, and if done correctly, it can transform the way you market your dance studio.
Social search.
Don’t worry if you’ve not heard this term before. But as a dance studio owner offering a service to your local community, it’s 100% something you should learn more about.
We know what you’re thinking — not another thing to get your head around?!
But we promise you, social search is important, and if done correctly, it can transform the way you market your dance studio.
What Is Social Search?
When was the last time you searched for something on social media? Maybe it was holiday recommendations, nail designs, or choreography routine inspiration.
How often do you reach for Instagram or TikTok to find the answers or inspiration for something you need? It’s probably more than you even realised or knew.
This shift in behaviour — where people use social media instead of search engines to look for information — is called social search.
So, if you’re not on social media, you could be missing out on traffic from people searching terms like “dance studio near me,” “dance studio in [location],” or variations of those phrases.
What Is Social Search?
When was the last time you searched for something on social media? Maybe it was holiday recommendations, nail designs, or choreography routine inspiration.
How often do you reach for Instagram or TikTok to find the answers or inspiration for something you need? It’s probably more than you even realised or knew.
This shift in behaviour — where people use social media instead of search engines to look for information — is called social search.
So, if you’re not on social media, you could be missing out on traffic from people searching terms like “dance studio near me,” “dance studio in [location],” or variations of those phrases.
What Is Social Search?
When was the last time you searched for something on social media? Maybe it was holiday recommendations, nail designs, or choreography routine inspiration.
How often do you reach for Instagram or TikTok to find the answers or inspiration for something you need? It’s probably more than you even realised or knew.
This shift in behaviour — where people use social media instead of search engines to look for information — is called social search.
So, if you’re not on social media, you could be missing out on traffic from people searching terms like “dance studio near me,” “dance studio in [location],” or variations of those phrases.
What Is Social Search?
When was the last time you searched for something on social media? Maybe it was holiday recommendations, nail designs, or choreography routine inspiration.
How often do you reach for Instagram or TikTok to find the answers or inspiration for something you need? It’s probably more than you even realised or knew.
This shift in behaviour — where people use social media instead of search engines to look for information — is called social search.
So, if you’re not on social media, you could be missing out on traffic from people searching terms like “dance studio near me,” “dance studio in [location],” or variations of those phrases.
What Is Social Search?
When was the last time you searched for something on social media? Maybe it was holiday recommendations, nail designs, or choreography routine inspiration.
How often do you reach for Instagram or TikTok to find the answers or inspiration for something you need? It’s probably more than you even realised or knew.
This shift in behaviour — where people use social media instead of search engines to look for information — is called social search.
So, if you’re not on social media, you could be missing out on traffic from people searching terms like “dance studio near me,” “dance studio in [location],” or variations of those phrases.
Why is Social Search Important?
Social media has been around for years, with one of the most prominent platforms, Facebook, launching in 2004. Since then, the last two decades have seen the social phenomenon of social media skyrocket past anyone’s expectations.
It’s become a place where you can build communities, make friends, establish relationships, and so much more.
For generations like Gen Z and Millennials, whose lives have revolved around social media, habits like searching for answers and inspiration there come naturally. The convenience — along with personalised, relevant content — makes it easier for information to be digested with minimal effort or reading.
Why is Social Search Important?
Social media has been around for years, with one of the most prominent platforms, Facebook, launching in 2004. Since then, the last two decades have seen the social phenomenon of social media skyrocket past anyone’s expectations.
It’s become a place where you can build communities, make friends, establish relationships, and so much more.
For generations like Gen Z and Millennials, whose lives have revolved around social media, habits like searching for answers and inspiration there come naturally. The convenience — along with personalised, relevant content — makes it easier for information to be digested with minimal effort or reading.
Why is Social Search Important?
Social media has been around for years, with one of the most prominent platforms, Facebook, launching in 2004. Since then, the last two decades have seen the social phenomenon of social media skyrocket past anyone’s expectations.
It’s become a place where you can build communities, make friends, establish relationships, and so much more.
For generations like Gen Z and Millennials, whose lives have revolved around social media, habits like searching for answers and inspiration there come naturally. The convenience — along with personalised, relevant content — makes it easier for information to be digested with minimal effort or reading.
Why is Social Search Important?
Social media has been around for years, with one of the most prominent platforms, Facebook, launching in 2004. Since then, the last two decades have seen the social phenomenon of social media skyrocket past anyone’s expectations.
It’s become a place where you can build communities, make friends, establish relationships, and so much more.
For generations like Gen Z and Millennials, whose lives have revolved around social media, habits like searching for answers and inspiration there come naturally. The convenience — along with personalised, relevant content — makes it easier for information to be digested with minimal effort or reading.
Why is Social Search Important?
Social media has been around for years, with one of the most prominent platforms, Facebook, launching in 2004. Since then, the last two decades have seen the social phenomenon of social media skyrocket past anyone’s expectations.
It’s become a place where you can build communities, make friends, establish relationships, and so much more.
For generations like Gen Z and Millennials, whose lives have revolved around social media, habits like searching for answers and inspiration there come naturally. The convenience — along with personalised, relevant content — makes it easier for information to be digested with minimal effort or reading.
What Are People Looking For When Using Social Search?
By searching on social media, rather than on more traditional areas like Google, the searcher flips the narrative. Instead of being shown content created by the company, for you to see and to sell to you.
Social Search gives the control and narrative to a third party, normally the POV of a real-life customer. People use social search to find:
Authenticity – Honest reviews and real-life experiences.
Relatability – Content from people like them.
Inspiration – Ideas, trends, and creative examples.
Social proof – Evidence that others are happy with a service.
For example, someone searching “dance studio near me” on TikTok might want to see class clips, hear from students, or watch performance highlights — the kind of content that builds trust instantly.
What Are People Looking For When Using Social Search?
By searching on social media, rather than on more traditional areas like Google, the searcher flips the narrative. Instead of being shown content created by the company, for you to see and to sell to you.
Social Search gives the control and narrative to a third party, normally the POV of a real-life customer. People use social search to find:
Authenticity – Honest reviews and real-life experiences.
Relatability – Content from people like them.
Inspiration – Ideas, trends, and creative examples.
Social proof – Evidence that others are happy with a service.
For example, someone searching “dance studio near me” on TikTok might want to see class clips, hear from students, or watch performance highlights — the kind of content that builds trust instantly.
What Are People Looking For When Using Social Search?
By searching on social media, rather than on more traditional areas like Google, the searcher flips the narrative. Instead of being shown content created by the company, for you to see and to sell to you.
Social Search gives the control and narrative to a third party, normally the POV of a real-life customer. People use social search to find:
Authenticity – Honest reviews and real-life experiences.
Relatability – Content from people like them.
Inspiration – Ideas, trends, and creative examples.
Social proof – Evidence that others are happy with a service.
For example, someone searching “dance studio near me” on TikTok might want to see class clips, hear from students, or watch performance highlights — the kind of content that builds trust instantly.
What Are People Looking For When Using Social Search?
By searching on social media, rather than on more traditional areas like Google, the searcher flips the narrative. Instead of being shown content created by the company, for you to see and to sell to you.
Social Search gives the control and narrative to a third party, normally the POV of a real-life customer. People use social search to find:
Authenticity – Honest reviews and real-life experiences.
Relatability – Content from people like them.
Inspiration – Ideas, trends, and creative examples.
Social proof – Evidence that others are happy with a service.
For example, someone searching “dance studio near me” on TikTok might want to see class clips, hear from students, or watch performance highlights — the kind of content that builds trust instantly.
What Are People Looking For When Using Social Search?
By searching on social media, rather than on more traditional areas like Google, the searcher flips the narrative. Instead of being shown content created by the company, for you to see and to sell to you.
Social Search gives the control and narrative to a third party, normally the POV of a real-life customer. People use social search to find:
Authenticity – Honest reviews and real-life experiences.
Relatability – Content from people like them.
Inspiration – Ideas, trends, and creative examples.
Social proof – Evidence that others are happy with a service.
For example, someone searching “dance studio near me” on TikTok might want to see class clips, hear from students, or watch performance highlights — the kind of content that builds trust instantly.
How To Create Content For Social Search?
So you’re probably thinking, “What has this got to do with me?”
Social search is something you’ll want to tap into — especially as it grows in popularity with younger generations.
Here’s how to get started:
Create fun, authentic content – Think reels, stories, and behind-the-scenes moments. Skip the overly polished images — show the real you.
Use location tags – Add your location to captions, hashtags, and tag it whenever possible.
Encourage reposts – Ask students, parents, friends, or colleagues to share your content (Instagram’s repost feature makes this easy).
Post regularly – Consistency keeps you visible.
Remember: you can’t show up in social searches if you’re not on social media...
If you are interested in learning more, here are some other blog posts that may be of interest to you:
How To Create Content For Social Search?
So you’re probably thinking, “What has this got to do with me?”
Social search is something you’ll want to tap into — especially as it grows in popularity with younger generations.
Here’s how to get started:
Create fun, authentic content – Think reels, stories, and behind-the-scenes moments. Skip the overly polished images — show the real you.
Use location tags – Add your location to captions, hashtags, and tag it whenever possible.
Encourage reposts – Ask students, parents, friends, or colleagues to share your content (Instagram’s repost feature makes this easy).
Post regularly – Consistency keeps you visible.
Remember: you can’t show up in social searches if you’re not on social media...
If you are interested in learning more, here are some other blog posts that may be of interest to you:
How To Create Content For Social Search?
So you’re probably thinking, “What has this got to do with me?”
Social search is something you’ll want to tap into — especially as it grows in popularity with younger generations.
Here’s how to get started:
Create fun, authentic content – Think reels, stories, and behind-the-scenes moments. Skip the overly polished images — show the real you.
Use location tags – Add your location to captions, hashtags, and tag it whenever possible.
Encourage reposts – Ask students, parents, friends, or colleagues to share your content (Instagram’s repost feature makes this easy).
Post regularly – Consistency keeps you visible.
Remember: you can’t show up in social searches if you’re not on social media...
If you are interested in learning more, here are some other blog posts that may be of interest to you:
How To Create Content For Social Search?
So you’re probably thinking, “What has this got to do with me?”
Social search is something you’ll want to tap into — especially as it grows in popularity with younger generations.
Here’s how to get started:
Create fun, authentic content – Think reels, stories, and behind-the-scenes moments. Skip the overly polished images — show the real you.
Use location tags – Add your location to captions, hashtags, and tag it whenever possible.
Encourage reposts – Ask students, parents, friends, or colleagues to share your content (Instagram’s repost feature makes this easy).
Post regularly – Consistency keeps you visible.
Remember: you can’t show up in social searches if you’re not on social media...
If you are interested in learning more, here are some other blog posts that may be of interest to you:
How To Create Content For Social Search?
So you’re probably thinking, “What has this got to do with me?”
Social search is something you’ll want to tap into — especially as it grows in popularity with younger generations.
Here’s how to get started:
Create fun, authentic content – Think reels, stories, and behind-the-scenes moments. Skip the overly polished images — show the real you.
Use location tags – Add your location to captions, hashtags, and tag it whenever possible.
Encourage reposts – Ask students, parents, friends, or colleagues to share your content (Instagram’s repost feature makes this easy).
Post regularly – Consistency keeps you visible.
Remember: you can’t show up in social searches if you’re not on social media...
If you are interested in learning more, here are some other blog posts that may be of interest to you:
So, Can Software Save You Time, Money, & Stress?
Ultimately, yes. All of the software options we’ve mentioned are designed to help streamline your admin, reduce manual tasks, and give you back valuable time. That extra time could be spent doing what you truly love: running your studio, connecting with students, or even adding new classes to grow your business and revenue.
Ready to see the difference for yourself? Open your free Class Manager account today or book a demo with our team—we’d love to show you how it all works and help you get started.
So, Can Software Save You Time, Money, & Stress?
Ultimately, yes. All of the software options we’ve mentioned are designed to help streamline your admin, reduce manual tasks, and give you back valuable time. That extra time could be spent doing what you truly love: running your studio, connecting with students, or even adding new classes to grow your business and revenue.
Ready to see the difference for yourself? Open your free Class Manager account today or book a demo with our team—we’d love to show you how it all works and help you get started.
So, Can Software Save You Time, Money, & Stress?
Ultimately, yes. All of the software options we’ve mentioned are designed to help streamline your admin, reduce manual tasks, and give you back valuable time. That extra time could be spent doing what you truly love: running your studio, connecting with students, or even adding new classes to grow your business and revenue.
Ready to see the difference for yourself? Open your free Class Manager account today or book a demo with our team—we’d love to show you how it all works and help you get started.
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved