How To Get Your Dance Studio Found In Your Local Area
Rebekah Dixon
Sep 08 2025
4 min read
How To Get Your Dance Studio Found In Your Local Area
Rebekah Dixon
Sep 08 2025
4 min read
How To Get Your Dance Studio Found In Your Local Area
Rebekah Dixon
Sep 08 2025
4 min read
Dance studio owners. Are you struggling to be found by your local demographic?
Ensure you are the dance studio that appears in all your local searches with our top localised marketing tips. And, we know how busy you as dance studio owners are, all of these tips are something the can get completed in under an hour.
Dance studio owners. Are you struggling to be found by your local demographic?
Ensure you are the dance studio that appears in all your local searches with our top localised marketing tips. And, we know how busy you as dance studio owners are, all of these tips are something the can get completed in under an hour.
Dance studio owners. Are you struggling to be found by your local demographic?
Ensure you are the dance studio that appears in all your local searches with our top localised marketing tips. And, we know how busy you as dance studio owners are, all of these tips are something the can get completed in under an hour.
Dance studio owners. Are you struggling to be found by your local demographic?
Ensure you are the dance studio that appears in all your local searches with our top localised marketing tips. And, we know how busy you as dance studio owners are, all of these tips are something the can get completed in under an hour.
Dance studio owners. Are you struggling to be found by your local demographic?
Ensure you are the dance studio that appears in all your local searches with our top localised marketing tips. And, we know how busy you as dance studio owners are, all of these tips are something the can get completed in under an hour.
What is Localised Marketing
First things first. What is localised marketing and why is it important?
Localised marketing is all about marketing to your local area. Unlike other industries, dance studios are limited to their local area. People cannot purchase and consume your service in their own home. They have to be present at your location physically.
This is why localised marketing is so important.
If people in your local area do not know you are there or what you offer, then they will not know to come to you. And if they do not come to you, they may go to a competitor.
But the good news is that with these top localised marketing tactics, you can improve your strategy and start seeing results.
What is Localised Marketing
First things first. What is localised marketing and why is it important?
Localised marketing is all about marketing to your local area. Unlike other industries, dance studios are limited to their local area. People cannot purchase and consume your service in their own home. They have to be present at your location physically.
This is why localised marketing is so important.
If people in your local area do not know you are there or what you offer, then they will not know to come to you. And if they do not come to you, they may go to a competitor.
But the good news is that with these top localised marketing tactics, you can improve your strategy and start seeing results.
What is Localised Marketing
First things first. What is localised marketing and why is it important?
Localised marketing is all about marketing to your local area. Unlike other industries, dance studios are limited to their local area. People cannot purchase and consume your service in their own home. They have to be present at your location physically.
This is why localised marketing is so important.
If people in your local area do not know you are there or what you offer, then they will not know to come to you. And if they do not come to you, they may go to a competitor.
But the good news is that with these top localised marketing tactics, you can improve your strategy and start seeing results.
What is Localised Marketing
First things first. What is localised marketing and why is it important?
Localised marketing is all about marketing to your local area. Unlike other industries, dance studios are limited to their local area. People cannot purchase and consume your service in their own home. They have to be present at your location physically.
This is why localised marketing is so important.
If people in your local area do not know you are there or what you offer, then they will not know to come to you. And if they do not come to you, they may go to a competitor.
But the good news is that with these top localised marketing tactics, you can improve your strategy and start seeing results.
What is Localised Marketing
First things first. What is localised marketing and why is it important?
Localised marketing is all about marketing to your local area. Unlike other industries, dance studios are limited to their local area. People cannot purchase and consume your service in their own home. They have to be present at your location physically.
This is why localised marketing is so important.
If people in your local area do not know you are there or what you offer, then they will not know to come to you. And if they do not come to you, they may go to a competitor.
But the good news is that with these top localised marketing tactics, you can improve your strategy and start seeing results.
Tip 1: Google Business Profile
Tip 1: Google Business Profile
Tip 1: Google Business Profile
Tip 1: Google Business Profile
Tip 1: Google Business Profile
(Time required: 45–60 minutes)
Setting up, claiming, and using your Google Business Profiles. Often known as GBP, this helps you to be found not only at the top of Google but also in Google Maps.
How does it work?
Claim your listing. You can find out how to do that in our helpful guide here.
Add your services, such as 1:1 ballet tuition, tap dance, toddler and baby ballet lessons, and anything else you offer.
Add FAQs with any questions you get asked a lot.
Add your pricing and any images.
Get some positive reviews on there. This not only helps new customers see how great you are, but also helps Google see that you are a trusted and respected dance studio. Which, in turn, makes it more likely you to show your studio in the search results.
You can do a lot with your Google Business Profile, but the most important thing to remember is that when you are creating your listing and your content, whether services, posts, or more, you should add your keywords and your location. Ie 'Dance Studio Preston' 'Toddler Tap Classes, Topsham'.
Which is covered in more detail in this blog. 'Dance Studio Owner’s Guide to Keywords: What They Are, How to Find Them, and How to Use Them'
(Time required: 45–60 minutes)
Setting up, claiming, and using your Google Business Profiles. Often known as GBP, this helps you to be found not only at the top of Google but also in Google Maps.
How does it work?
Claim your listing. You can find out how to do that in our helpful guide here.
Add your services, such as 1:1 ballet tuition, tap dance, toddler and baby ballet lessons, and anything else you offer.
Add FAQs with any questions you get asked a lot.
Add your pricing and any images.
Get some positive reviews on there. This not only helps new customers see how great you are, but also helps Google see that you are a trusted and respected dance studio. Which, in turn, makes it more likely you to show your studio in the search results.
You can do a lot with your Google Business Profile, but the most important thing to remember is that when you are creating your listing and your content, whether services, posts, or more, you should add your keywords and your location. Ie 'Dance Studio Preston' 'Toddler Tap Classes, Topsham'.
Which is covered in more detail in this blog. 'Dance Studio Owner’s Guide to Keywords: What They Are, How to Find Them, and How to Use Them'
(Time required: 45–60 minutes)
Setting up, claiming, and using your Google Business Profiles. Often known as GBP, this helps you to be found not only at the top of Google but also in Google Maps.
How does it work?
Claim your listing. You can find out how to do that in our helpful guide here.
Add your services, such as 1:1 ballet tuition, tap dance, toddler and baby ballet lessons, and anything else you offer.
Add FAQs with any questions you get asked a lot.
Add your pricing and any images.
Get some positive reviews on there. This not only helps new customers see how great you are, but also helps Google see that you are a trusted and respected dance studio. Which, in turn, makes it more likely you to show your studio in the search results.
You can do a lot with your Google Business Profile, but the most important thing to remember is that when you are creating your listing and your content, whether services, posts, or more, you should add your keywords and your location. Ie 'Dance Studio Preston' 'Toddler Tap Classes, Topsham'.
Which is covered in more detail in this blog. 'Dance Studio Owner’s Guide to Keywords: What They Are, How to Find Them, and How to Use Them'
(Time required: 45–60 minutes)
Setting up, claiming, and using your Google Business Profiles. Often known as GBP, this helps you to be found not only at the top of Google but also in Google Maps.
How does it work?
Claim your listing. You can find out how to do that in our helpful guide here.
Add your services, such as 1:1 ballet tuition, tap dance, toddler and baby ballet lessons, and anything else you offer.
Add FAQs with any questions you get asked a lot.
Add your pricing and any images.
Get some positive reviews on there. This not only helps new customers see how great you are, but also helps Google see that you are a trusted and respected dance studio. Which, in turn, makes it more likely you to show your studio in the search results.
You can do a lot with your Google Business Profile, but the most important thing to remember is that when you are creating your listing and your content, whether services, posts, or more, you should add your keywords and your location. Ie 'Dance Studio Preston' 'Toddler Tap Classes, Topsham'.
Which is covered in more detail in this blog. 'Dance Studio Owner’s Guide to Keywords: What They Are, How to Find Them, and How to Use Them'
(Time required: 45–60 minutes)
Setting up, claiming, and using your Google Business Profiles. Often known as GBP, this helps you to be found not only at the top of Google but also in Google Maps.
How does it work?
Claim your listing. You can find out how to do that in our helpful guide here.
Add your services, such as 1:1 ballet tuition, tap dance, toddler and baby ballet lessons, and anything else you offer.
Add FAQs with any questions you get asked a lot.
Add your pricing and any images.
Get some positive reviews on there. This not only helps new customers see how great you are, but also helps Google see that you are a trusted and respected dance studio. Which, in turn, makes it more likely you to show your studio in the search results.
You can do a lot with your Google Business Profile, but the most important thing to remember is that when you are creating your listing and your content, whether services, posts, or more, you should add your keywords and your location. Ie 'Dance Studio Preston' 'Toddler Tap Classes, Topsham'.
Which is covered in more detail in this blog. 'Dance Studio Owner’s Guide to Keywords: What They Are, How to Find Them, and How to Use Them'
Tip 2: Optimise Your Social Pages
Tip 2: Optimise Your Social Pages
Tip 2: Optimise Your Social Pages
Tip 2: Optimise Your Social Pages
Tip 2: Optimise Your Social Pages
(Time required: 10 minutes)
We are not talking about posting regularly (although that is great too). We are talking more about your pages as a whole:
Having your location and your services in your bio on Facebook and Instagram.
Using location hashtags and location pins.
As well as posting regularly. With your location being featured in either the post content, the hashtags, or the image tag.
Not forgetting that Instagram posts are now being read and put on the search engine results page by Google, more information about that and what it means can be found here: 'How to Get Your Instagram Posts Ranking on Google' and 'Instagram 🤝🏽 Google Search Results: How This Impacts Dance Studios'.
(Time required: 10 minutes)
We are not talking about posting regularly (although that is great too). We are talking more about your pages as a whole:
Having your location and your services in your bio on Facebook and Instagram.
Using location hashtags and location pins.
As well as posting regularly. With your location being featured in either the post content, the hashtags, or the image tag.
Not forgetting that Instagram posts are now being read and put on the search engine results page by Google, more information about that and what it means can be found here: 'How to Get Your Instagram Posts Ranking on Google' and 'Instagram 🤝🏽 Google Search Results: How This Impacts Dance Studios'.
(Time required: 10 minutes)
We are not talking about posting regularly (although that is great too). We are talking more about your pages as a whole:
Having your location and your services in your bio on Facebook and Instagram.
Using location hashtags and location pins.
As well as posting regularly. With your location being featured in either the post content, the hashtags, or the image tag.
Not forgetting that Instagram posts are now being read and put on the search engine results page by Google, more information about that and what it means can be found here: 'How to Get Your Instagram Posts Ranking on Google' and 'Instagram 🤝🏽 Google Search Results: How This Impacts Dance Studios'.
(Time required: 10 minutes)
We are not talking about posting regularly (although that is great too). We are talking more about your pages as a whole:
Having your location and your services in your bio on Facebook and Instagram.
Using location hashtags and location pins.
As well as posting regularly. With your location being featured in either the post content, the hashtags, or the image tag.
Not forgetting that Instagram posts are now being read and put on the search engine results page by Google, more information about that and what it means can be found here: 'How to Get Your Instagram Posts Ranking on Google' and 'Instagram 🤝🏽 Google Search Results: How This Impacts Dance Studios'.
(Time required: 10 minutes)
We are not talking about posting regularly (although that is great too). We are talking more about your pages as a whole:
Having your location and your services in your bio on Facebook and Instagram.
Using location hashtags and location pins.
As well as posting regularly. With your location being featured in either the post content, the hashtags, or the image tag.
Not forgetting that Instagram posts are now being read and put on the search engine results page by Google, more information about that and what it means can be found here: 'How to Get Your Instagram Posts Ranking on Google' and 'Instagram 🤝🏽 Google Search Results: How This Impacts Dance Studios'.
Tip 3: Backlinking with Yell.com
Tip 3: Backlinking with Yell.com
Tip 3: Backlinking with Yell.com
Tip 3: Backlinking with Yell.com
Tip 3: Backlinking with Yell.com
(Time required: 10 minutes)
One of the biggest ways to boost your rankings on the search engine results page, where your dance studio is seen on Google, is by improving the number of places on the internet that your website is listed and can be found.
Who remembers the Yellow Pages?
Well, it is still around. It has simply evolved. It’s now called Yell.com and one of the best ways to improve your localised marketing is to be found on there, as well as on other directory-style websites.
Simply create an account, follow the steps, and add your website and what you offer to the online directory. It does not take long, and it really does help.
The sky is the limit with this, too. Search for free online directories in your town, county, or country and see how many you can add yourself to.
Top Tip: Make sure you take the time to change the writing for each listing. Even if that means putting it through an AI program to change it up.
(Time required: 10 minutes)
One of the biggest ways to boost your rankings on the search engine results page, where your dance studio is seen on Google, is by improving the number of places on the internet that your website is listed and can be found.
Who remembers the Yellow Pages?
Well, it is still around. It has simply evolved. It’s now called Yell.com and one of the best ways to improve your localised marketing is to be found on there, as well as on other directory-style websites.
Simply create an account, follow the steps, and add your website and what you offer to the online directory. It does not take long, and it really does help.
The sky is the limit with this, too. Search for free online directories in your town, county, or country and see how many you can add yourself to.
Top Tip: Make sure you take the time to change the writing for each listing. Even if that means putting it through an AI program to change it up.
(Time required: 10 minutes)
One of the biggest ways to boost your rankings on the search engine results page, where your dance studio is seen on Google, is by improving the number of places on the internet that your website is listed and can be found.
Who remembers the Yellow Pages?
Well, it is still around. It has simply evolved. It’s now called Yell.com and one of the best ways to improve your localised marketing is to be found on there, as well as on other directory-style websites.
Simply create an account, follow the steps, and add your website and what you offer to the online directory. It does not take long, and it really does help.
The sky is the limit with this, too. Search for free online directories in your town, county, or country and see how many you can add yourself to.
Top Tip: Make sure you take the time to change the writing for each listing. Even if that means putting it through an AI program to change it up.
(Time required: 10 minutes)
One of the biggest ways to boost your rankings on the search engine results page, where your dance studio is seen on Google, is by improving the number of places on the internet that your website is listed and can be found.
Who remembers the Yellow Pages?
Well, it is still around. It has simply evolved. It’s now called Yell.com and one of the best ways to improve your localised marketing is to be found on there, as well as on other directory-style websites.
Simply create an account, follow the steps, and add your website and what you offer to the online directory. It does not take long, and it really does help.
The sky is the limit with this, too. Search for free online directories in your town, county, or country and see how many you can add yourself to.
Top Tip: Make sure you take the time to change the writing for each listing. Even if that means putting it through an AI program to change it up.
(Time required: 10 minutes)
One of the biggest ways to boost your rankings on the search engine results page, where your dance studio is seen on Google, is by improving the number of places on the internet that your website is listed and can be found.
Who remembers the Yellow Pages?
Well, it is still around. It has simply evolved. It’s now called Yell.com and one of the best ways to improve your localised marketing is to be found on there, as well as on other directory-style websites.
Simply create an account, follow the steps, and add your website and what you offer to the online directory. It does not take long, and it really does help.
The sky is the limit with this, too. Search for free online directories in your town, county, or country and see how many you can add yourself to.
Top Tip: Make sure you take the time to change the writing for each listing. Even if that means putting it through an AI program to change it up.
That’s Not All…
There is a lot more that can be said about localised marketing. However, with these top three tips, that shouldn’t take too much of your time, as a dance studio owner,s we know time is precious.
With these tips, you should be able to see an increase in your local rankings and an increase in people attending your dance studio.
And, if you're struggling to find the time to be able to dedicate to these top localised marketing for dance studio tips, we got you covered too.
Our dance studio software, designed for dance studios, is an easy-to-use intuative software created to help save you hours of administrative time every week. So you have more time for growing your business.
Free class management software—with no monthly subscription will handle the nitty gritty dance studio tasks for you.
From class scheduling to automated billing, Class Manager provides an easy-to-use platform that lets your customers browse and book classes with ease.
Want to find out more? Book a demo with our team, or create your free account here.
That’s Not All…
There is a lot more that can be said about localised marketing. However, with these top three tips, that shouldn’t take too much of your time, as a dance studio owner,s we know time is precious.
With these tips, you should be able to see an increase in your local rankings and an increase in people attending your dance studio.
And, if you're struggling to find the time to be able to dedicate to these top localised marketing for dance studio tips, we got you covered too.
Our dance studio software, designed for dance studios, is an easy-to-use intuative software created to help save you hours of administrative time every week. So you have more time for growing your business.
Free class management software—with no monthly subscription will handle the nitty gritty dance studio tasks for you.
From class scheduling to automated billing, Class Manager provides an easy-to-use platform that lets your customers browse and book classes with ease.
Want to find out more? Book a demo with our team, or create your free account here.
That’s Not All…
There is a lot more that can be said about localised marketing. However, with these top three tips, that shouldn’t take too much of your time, as a dance studio owner,s we know time is precious.
With these tips, you should be able to see an increase in your local rankings and an increase in people attending your dance studio.
And, if you're struggling to find the time to be able to dedicate to these top localised marketing for dance studio tips, we got you covered too.
Our dance studio software, designed for dance studios, is an easy-to-use intuative software created to help save you hours of administrative time every week. So you have more time for growing your business.
Free class management software—with no monthly subscription will handle the nitty gritty dance studio tasks for you.
From class scheduling to automated billing, Class Manager provides an easy-to-use platform that lets your customers browse and book classes with ease.
Want to find out more? Book a demo with our team, or create your free account here.
That’s Not All…
There is a lot more that can be said about localised marketing. However, with these top three tips, that shouldn’t take too much of your time, as a dance studio owner,s we know time is precious.
With these tips, you should be able to see an increase in your local rankings and an increase in people attending your dance studio.
And, if you're struggling to find the time to be able to dedicate to these top localised marketing for dance studio tips, we got you covered too.
Our dance studio software, designed for dance studios, is an easy-to-use intuative software created to help save you hours of administrative time every week. So you have more time for growing your business.
Free class management software—with no monthly subscription will handle the nitty gritty dance studio tasks for you.
From class scheduling to automated billing, Class Manager provides an easy-to-use platform that lets your customers browse and book classes with ease.
Want to find out more? Book a demo with our team, or create your free account here.
That’s Not All…
There is a lot more that can be said about localised marketing. However, with these top three tips, that shouldn’t take too much of your time, as a dance studio owner,s we know time is precious.
With these tips, you should be able to see an increase in your local rankings and an increase in people attending your dance studio.
And, if you're struggling to find the time to be able to dedicate to these top localised marketing for dance studio tips, we got you covered too.
Our dance studio software, designed for dance studios, is an easy-to-use intuative software created to help save you hours of administrative time every week. So you have more time for growing your business.
Free class management software—with no monthly subscription will handle the nitty gritty dance studio tasks for you.
From class scheduling to automated billing, Class Manager provides an easy-to-use platform that lets your customers browse and book classes with ease.
Want to find out more? Book a demo with our team, or create your free account here.
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Features
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved