Social Media Isn’t The Only Way to Market Your Dance Studio
Rebekah Dixon
Aug 7 2025
4 min read
Social Media Isn’t The Only Way to Market Your Dance Studio
Rebekah Dixon
Aug 7 2025
4 min read
Social Media Isn’t The Only Way to Market Your Dance Studio
Rebekah Dixon
Aug 7 2025
4 min read
If I were to ask you what your marketing plan was for your dance studio, be honest, would you just reply with social media?
Let’s be honest, social media is great. But relying on Instagram alone? That’s like building a studio floor without checking it’s sturdy first. You need a well-rounded marketing plan that reaches people wherever they are.
Here are five powerful ways to market your dance studio beyond your regular posts.
If I were to ask you what your marketing plan was for your dance studio, be honest, would you just reply with social media?
Let’s be honest, social media is great. But relying on Instagram alone? That’s like building a studio floor without checking it’s sturdy first. You need a well-rounded marketing plan that reaches people wherever they are.
Here are five powerful ways to market your dance studio beyond your regular posts.
If I were to ask you what your marketing plan was for your dance studio, be honest, would you just reply with social media?
Let’s be honest, social media is great. But relying on Instagram alone? That’s like building a studio floor without checking it’s sturdy first. You need a well-rounded marketing plan that reaches people wherever they are.
Here are five powerful ways to market your dance studio beyond your regular posts.
If I were to ask you what your marketing plan was for your dance studio, be honest, would you just reply with social media?
Let’s be honest, social media is great. But relying on Instagram alone? That’s like building a studio floor without checking it’s sturdy first. You need a well-rounded marketing plan that reaches people wherever they are.
Here are five powerful ways to market your dance studio beyond your regular posts.
If I were to ask you what your marketing plan was for your dance studio, be honest, would you just reply with social media?
Let’s be honest, social media is great. But relying on Instagram alone? That’s like building a studio floor without checking it’s sturdy first. You need a well-rounded marketing plan that reaches people wherever they are.
Here are five powerful ways to market your dance studio beyond your regular posts.
1. Paid Social Media Advertising
Now to ease you in, let’s start with something that is still social media…
Paid social media.
What it is:
Targeted ads you pay for on platforms like Facebook and Instagram.. Unlike regular posts, they can reach specific local audiences, even those who don’t know your studio yet.
How to make it work:
Use geo-targeting to focus on people within a 5–10 mile radius of your studio.
Promote a special offer or free trial class and include a clear “Book Now” or “Learn More” call to action.
Use fresh visuals of your dancers, happy students, or your studio vibe—authenticity wins.
Test different ad sets (like age groups or interests) and pause the ones that don’t perform.
(We cover this in more detail in our guide ‘How to run Facebook ads for your dance studio’)
1. Paid Social Media Advertising
Now to ease you in, let’s start with something that is still social media…
Paid social media.
What it is:
Targeted ads you pay for on platforms like Facebook and Instagram.. Unlike regular posts, they can reach specific local audiences, even those who don’t know your studio yet.
How to make it work:
Use geo-targeting to focus on people within a 5–10 mile radius of your studio.
Promote a special offer or free trial class and include a clear “Book Now” or “Learn More” call to action.
Use fresh visuals of your dancers, happy students, or your studio vibe—authenticity wins.
Test different ad sets (like age groups or interests) and pause the ones that don’t perform.
(We cover this in more detail in our guide ‘How to run Facebook ads for your dance studio’)
1. Paid Social Media Advertising
Now to ease you in, let’s start with something that is still social media…
Paid social media.
What it is:
Targeted ads you pay for on platforms like Facebook and Instagram.. Unlike regular posts, they can reach specific local audiences, even those who don’t know your studio yet.
How to make it work:
Use geo-targeting to focus on people within a 5–10 mile radius of your studio.
Promote a special offer or free trial class and include a clear “Book Now” or “Learn More” call to action.
Use fresh visuals of your dancers, happy students, or your studio vibe—authenticity wins.
Test different ad sets (like age groups or interests) and pause the ones that don’t perform.
(We cover this in more detail in our guide ‘How to run Facebook ads for your dance studio’)
1. Paid Social Media Advertising
Now to ease you in, let’s start with something that is still social media…
Paid social media.
What it is:
Targeted ads you pay for on platforms like Facebook and Instagram.. Unlike regular posts, they can reach specific local audiences, even those who don’t know your studio yet.
How to make it work:
Use geo-targeting to focus on people within a 5–10 mile radius of your studio.
Promote a special offer or free trial class and include a clear “Book Now” or “Learn More” call to action.
Use fresh visuals of your dancers, happy students, or your studio vibe—authenticity wins.
Test different ad sets (like age groups or interests) and pause the ones that don’t perform.
(We cover this in more detail in our guide ‘How to run Facebook ads for your dance studio’)
1. Paid Social Media Advertising
Now to ease you in, let’s start with something that is still social media…
Paid social media.
What it is:
Targeted ads you pay for on platforms like Facebook and Instagram.. Unlike regular posts, they can reach specific local audiences, even those who don’t know your studio yet.
How to make it work:
Use geo-targeting to focus on people within a 5–10 mile radius of your studio.
Promote a special offer or free trial class and include a clear “Book Now” or “Learn More” call to action.
Use fresh visuals of your dancers, happy students, or your studio vibe—authenticity wins.
Test different ad sets (like age groups or interests) and pause the ones that don’t perform.
(We cover this in more detail in our guide ‘How to run Facebook ads for your dance studio’)
2. Google Business Profile
Google Business Profiles, similar to Social Media, but they link more into Google Search and are incredibly important for local businesses.
What it is:
Your studio’s listing on Google—complete with photos, hours, reviews, and a map. It shows up when people search for dance classes near them. The better optimised and looked after, the better you will do on SERPs (search engine results pages).
How to make it work:
Claim your profile and fill out every section—add your address, phone number, hours, and class descriptions.
Ask happy students or parents to leave reviews. Even a few 5-star reviews can make a big impression.
Post updates there—like open day announcements, new classes, or holiday schedules.
Upload real-life photos of your studio, your team, and students in action.
(We cover this in more detail in our guide, ‘What to be top of Google?’)
2. Google Business Profile
Google Business Profiles, similar to Social Media, but they link more into Google Search and are incredibly important for local businesses.
What it is:
Your studio’s listing on Google—complete with photos, hours, reviews, and a map. It shows up when people search for dance classes near them. The better optimised and looked after, the better you will do on SERPs (search engine results pages).
How to make it work:
Claim your profile and fill out every section—add your address, phone number, hours, and class descriptions.
Ask happy students or parents to leave reviews. Even a few 5-star reviews can make a big impression.
Post updates there—like open day announcements, new classes, or holiday schedules.
Upload real-life photos of your studio, your team, and students in action.
(We cover this in more detail in our guide, ‘What to be top of Google?’)
2. Google Business Profile
Google Business Profiles, similar to Social Media, but they link more into Google Search and are incredibly important for local businesses.
What it is:
Your studio’s listing on Google—complete with photos, hours, reviews, and a map. It shows up when people search for dance classes near them. The better optimised and looked after, the better you will do on SERPs (search engine results pages).
How to make it work:
Claim your profile and fill out every section—add your address, phone number, hours, and class descriptions.
Ask happy students or parents to leave reviews. Even a few 5-star reviews can make a big impression.
Post updates there—like open day announcements, new classes, or holiday schedules.
Upload real-life photos of your studio, your team, and students in action.
(We cover this in more detail in our guide, ‘What to be top of Google?’)
2. Google Business Profile
Google Business Profiles, similar to Social Media, but they link more into Google Search and are incredibly important for local businesses.
What it is:
Your studio’s listing on Google—complete with photos, hours, reviews, and a map. It shows up when people search for dance classes near them. The better optimised and looked after, the better you will do on SERPs (search engine results pages).
How to make it work:
Claim your profile and fill out every section—add your address, phone number, hours, and class descriptions.
Ask happy students or parents to leave reviews. Even a few 5-star reviews can make a big impression.
Post updates there—like open day announcements, new classes, or holiday schedules.
Upload real-life photos of your studio, your team, and students in action.
(We cover this in more detail in our guide, ‘What to be top of Google?’)
2. Google Business Profile
Google Business Profiles, similar to Social Media, but they link more into Google Search and are incredibly important for local businesses.
What it is:
Your studio’s listing on Google—complete with photos, hours, reviews, and a map. It shows up when people search for dance classes near them. The better optimised and looked after, the better you will do on SERPs (search engine results pages).
How to make it work:
Claim your profile and fill out every section—add your address, phone number, hours, and class descriptions.
Ask happy students or parents to leave reviews. Even a few 5-star reviews can make a big impression.
Post updates there—like open day announcements, new classes, or holiday schedules.
Upload real-life photos of your studio, your team, and students in action.
(We cover this in more detail in our guide, ‘What to be top of Google?’)
3. Word of Mouth & Referrals
Recommendations are every business owner’s secret weapon. When someone you trust tells you about a great class, service, or product, you’re far more likely to give it a try. The same goes for your dance studio—word of mouth can turn casual conversations into new enrollments.
What it is:
The oldest—and still one of the most effective—ways to grow: happy students and families telling friends about your studio.
How to make it work:
Offer a “Bring a Friend for Free” or “Referral Discount” scheme that rewards both the referrer and the new student.
Send a handwritten thank-you note or personalized email to families who recommend your studio.
Spotlight current students in your newsletter or on your community board—as shining examples for prospects.
Want to find out more about how to make recommendations work? See our blog post, ‘How to build a referral scheme for your dance studio’.
3. Word of Mouth & Referrals
Recommendations are every business owner’s secret weapon. When someone you trust tells you about a great class, service, or product, you’re far more likely to give it a try. The same goes for your dance studio—word of mouth can turn casual conversations into new enrollments.
What it is:
The oldest—and still one of the most effective—ways to grow: happy students and families telling friends about your studio.
How to make it work:
Offer a “Bring a Friend for Free” or “Referral Discount” scheme that rewards both the referrer and the new student.
Send a handwritten thank-you note or personalized email to families who recommend your studio.
Spotlight current students in your newsletter or on your community board—as shining examples for prospects.
Want to find out more about how to make recommendations work? See our blog post, ‘How to build a referral scheme for your dance studio’.
3. Word of Mouth & Referrals
Recommendations are every business owner’s secret weapon. When someone you trust tells you about a great class, service, or product, you’re far more likely to give it a try. The same goes for your dance studio—word of mouth can turn casual conversations into new enrollments.
What it is:
The oldest—and still one of the most effective—ways to grow: happy students and families telling friends about your studio.
How to make it work:
Offer a “Bring a Friend for Free” or “Referral Discount” scheme that rewards both the referrer and the new student.
Send a handwritten thank-you note or personalized email to families who recommend your studio.
Spotlight current students in your newsletter or on your community board—as shining examples for prospects.
Want to find out more about how to make recommendations work? See our blog post, ‘How to build a referral scheme for your dance studio’.
3. Word of Mouth & Referrals
Recommendations are every business owner’s secret weapon. When someone you trust tells you about a great class, service, or product, you’re far more likely to give it a try. The same goes for your dance studio—word of mouth can turn casual conversations into new enrollments.
What it is:
The oldest—and still one of the most effective—ways to grow: happy students and families telling friends about your studio.
How to make it work:
Offer a “Bring a Friend for Free” or “Referral Discount” scheme that rewards both the referrer and the new student.
Send a handwritten thank-you note or personalized email to families who recommend your studio.
Spotlight current students in your newsletter or on your community board—as shining examples for prospects.
Want to find out more about how to make recommendations work? See our blog post, ‘How to build a referral scheme for your dance studio’.
3. Word of Mouth & Referrals
Recommendations are every business owner’s secret weapon. When someone you trust tells you about a great class, service, or product, you’re far more likely to give it a try. The same goes for your dance studio—word of mouth can turn casual conversations into new enrollments.
What it is:
The oldest—and still one of the most effective—ways to grow: happy students and families telling friends about your studio.
How to make it work:
Offer a “Bring a Friend for Free” or “Referral Discount” scheme that rewards both the referrer and the new student.
Send a handwritten thank-you note or personalized email to families who recommend your studio.
Spotlight current students in your newsletter or on your community board—as shining examples for prospects.
Want to find out more about how to make recommendations work? See our blog post, ‘How to build a referral scheme for your dance studio’.
4. Community & Open Day Events
People can’t join your dance studio if they don’t know you’re there or what you offer. Reaching out to your local community is a great way to build a reputation in your area.
And the opportunities are endless…
What it is:
Hosting or joining local events—like open studios or perform-along sessions—where people can experience your space, energy, and team firsthand.
How to make it work:
Offer a free “Open Dance Day” or “Mini Class” for kids or adults—no strings attached, just fun.
Set up a booth at local fairs, markets, or school events with flyers, live demos, or a quick dance activity.
Partner with local businesses for cross-promotions or shared events.
P.S., you can also add flyers and posts to local notice boards (online and in person!)
Want to learn more? See our blog post: ‘How to organise a dance studio open day’.
4. Community & Open Day Events
People can’t join your dance studio if they don’t know you’re there or what you offer. Reaching out to your local community is a great way to build a reputation in your area.
And the opportunities are endless…
What it is:
Hosting or joining local events—like open studios or perform-along sessions—where people can experience your space, energy, and team firsthand.
How to make it work:
Offer a free “Open Dance Day” or “Mini Class” for kids or adults—no strings attached, just fun.
Set up a booth at local fairs, markets, or school events with flyers, live demos, or a quick dance activity.
Partner with local businesses for cross-promotions or shared events.
P.S., you can also add flyers and posts to local notice boards (online and in person!)
Want to learn more? See our blog post: ‘How to organise a dance studio open day’.
4. Community & Open Day Events
People can’t join your dance studio if they don’t know you’re there or what you offer. Reaching out to your local community is a great way to build a reputation in your area.
And the opportunities are endless…
What it is:
Hosting or joining local events—like open studios or perform-along sessions—where people can experience your space, energy, and team firsthand.
How to make it work:
Offer a free “Open Dance Day” or “Mini Class” for kids or adults—no strings attached, just fun.
Set up a booth at local fairs, markets, or school events with flyers, live demos, or a quick dance activity.
Partner with local businesses for cross-promotions or shared events.
P.S., you can also add flyers and posts to local notice boards (online and in person!)
Want to learn more? See our blog post: ‘How to organise a dance studio open day’.
4. Community & Open Day Events
People can’t join your dance studio if they don’t know you’re there or what you offer. Reaching out to your local community is a great way to build a reputation in your area.
And the opportunities are endless…
What it is:
Hosting or joining local events—like open studios or perform-along sessions—where people can experience your space, energy, and team firsthand.
How to make it work:
Offer a free “Open Dance Day” or “Mini Class” for kids or adults—no strings attached, just fun.
Set up a booth at local fairs, markets, or school events with flyers, live demos, or a quick dance activity.
Partner with local businesses for cross-promotions or shared events.
P.S., you can also add flyers and posts to local notice boards (online and in person!)
Want to learn more? See our blog post: ‘How to organise a dance studio open day’.
4. Community & Open Day Events
People can’t join your dance studio if they don’t know you’re there or what you offer. Reaching out to your local community is a great way to build a reputation in your area.
And the opportunities are endless…
What it is:
Hosting or joining local events—like open studios or perform-along sessions—where people can experience your space, energy, and team firsthand.
How to make it work:
Offer a free “Open Dance Day” or “Mini Class” for kids or adults—no strings attached, just fun.
Set up a booth at local fairs, markets, or school events with flyers, live demos, or a quick dance activity.
Partner with local businesses for cross-promotions or shared events.
P.S., you can also add flyers and posts to local notice boards (online and in person!)
Want to learn more? See our blog post: ‘How to organise a dance studio open day’.
5. SEO (Search Engine Optimization)
We can’t create a blog post about the various methods of marketing without touching on SEO. This may be seen by lots of businesses and marketing professionals as one of the most important marketing tools in your arsenal.
What it is:
Optimizing your website so people searching for dance classes in your area—like “dance studio in [Your Town]”—actually find you first.
How to make it work:
Add a blog or news section where you post about class highlights, event recaps, or dance tips (bonus: helps with SEO!).
Build backlinks by getting listed on local directories or partnering with nearby schools or community blogs.
Make sure your website is mobile-friendly and fast. Most parents browse on their
phones—and slow sites cost you attention.
SEO is not a one-time fix; it’s a long-standing strategy and workflow that needs constant work and, like all things, is constantly changing. But once you have the fundamentals in place, you’ll reap the benefits.
Learn more about SEO and other marketing strategies in our guides, ‘Market your studio like a pro’ and ‘Marketing term Glossary’.
5. SEO (Search Engine Optimization)
We can’t create a blog post about the various methods of marketing without touching on SEO. This may be seen by lots of businesses and marketing professionals as one of the most important marketing tools in your arsenal.
What it is:
Optimizing your website so people searching for dance classes in your area—like “dance studio in [Your Town]”—actually find you first.
How to make it work:
Add a blog or news section where you post about class highlights, event recaps, or dance tips (bonus: helps with SEO!).
Build backlinks by getting listed on local directories or partnering with nearby schools or community blogs.
Make sure your website is mobile-friendly and fast. Most parents browse on their
phones—and slow sites cost you attention.
SEO is not a one-time fix; it’s a long-standing strategy and workflow that needs constant work and, like all things, is constantly changing. But once you have the fundamentals in place, you’ll reap the benefits.
Learn more about SEO and other marketing strategies in our guides, ‘Market your studio like a pro’ and ‘Marketing term Glossary’.
5. SEO (Search Engine Optimization)
We can’t create a blog post about the various methods of marketing without touching on SEO. This may be seen by lots of businesses and marketing professionals as one of the most important marketing tools in your arsenal.
What it is:
Optimizing your website so people searching for dance classes in your area—like “dance studio in [Your Town]”—actually find you first.
How to make it work:
Add a blog or news section where you post about class highlights, event recaps, or dance tips (bonus: helps with SEO!).
Build backlinks by getting listed on local directories or partnering with nearby schools or community blogs.
Make sure your website is mobile-friendly and fast. Most parents browse on their
phones—and slow sites cost you attention.
SEO is not a one-time fix; it’s a long-standing strategy and workflow that needs constant work and, like all things, is constantly changing. But once you have the fundamentals in place, you’ll reap the benefits.
Learn more about SEO and other marketing strategies in our guides, ‘Market your studio like a pro’ and ‘Marketing term Glossary’.
5. SEO (Search Engine Optimization)
We can’t create a blog post about the various methods of marketing without touching on SEO. This may be seen by lots of businesses and marketing professionals as one of the most important marketing tools in your arsenal.
What it is:
Optimizing your website so people searching for dance classes in your area—like “dance studio in [Your Town]”—actually find you first.
How to make it work:
Add a blog or news section where you post about class highlights, event recaps, or dance tips (bonus: helps with SEO!).
Build backlinks by getting listed on local directories or partnering with nearby schools or community blogs.
Make sure your website is mobile-friendly and fast. Most parents browse on their
phones—and slow sites cost you attention.
SEO is not a one-time fix; it’s a long-standing strategy and workflow that needs constant work and, like all things, is constantly changing. But once you have the fundamentals in place, you’ll reap the benefits.
Learn more about SEO and other marketing strategies in our guides, ‘Market your studio like a pro’ and ‘Marketing term Glossary’.
5. SEO (Search Engine Optimization)
We can’t create a blog post about the various methods of marketing without touching on SEO. This may be seen by lots of businesses and marketing professionals as one of the most important marketing tools in your arsenal.
What it is:
Optimizing your website so people searching for dance classes in your area—like “dance studio in [Your Town]”—actually find you first.
How to make it work:
Add a blog or news section where you post about class highlights, event recaps, or dance tips (bonus: helps with SEO!).
Build backlinks by getting listed on local directories or partnering with nearby schools or community blogs.
Make sure your website is mobile-friendly and fast. Most parents browse on their
phones—and slow sites cost you attention.
SEO is not a one-time fix; it’s a long-standing strategy and workflow that needs constant work and, like all things, is constantly changing. But once you have the fundamentals in place, you’ll reap the benefits.
Learn more about SEO and other marketing strategies in our guides, ‘Market your studio like a pro’ and ‘Marketing term Glossary’.
Social Media Isn’t Going Anywhere…
Social media isn’t going anywhere—so keep those posts lively, authentic, and regular. But when you mix in paid ads, a polished Google Business Profile, word-of-mouth energy, local events, and SEO, you’ve got a marketing team working 24/7 for your studio—even when you’re taking a well-deserved break. Go get ‘em!
If you are interested in learning more, here are some other blog posts that may be of interest to you:
Social Media Isn’t Going Anywhere…
Social media isn’t going anywhere—so keep those posts lively, authentic, and regular. But when you mix in paid ads, a polished Google Business Profile, word-of-mouth energy, local events, and SEO, you’ve got a marketing team working 24/7 for your studio—even when you’re taking a well-deserved break. Go get ‘em!
If you are interested in learning more, here are some other blog posts that may be of interest to you:
Social Media Isn’t Going Anywhere…
Social media isn’t going anywhere—so keep those posts lively, authentic, and regular. But when you mix in paid ads, a polished Google Business Profile, word-of-mouth energy, local events, and SEO, you’ve got a marketing team working 24/7 for your studio—even when you’re taking a well-deserved break. Go get ‘em!
If you are interested in learning more, here are some other blog posts that may be of interest to you:
Social Media Isn’t Going Anywhere…
Social media isn’t going anywhere—so keep those posts lively, authentic, and regular. But when you mix in paid ads, a polished Google Business Profile, word-of-mouth energy, local events, and SEO, you’ve got a marketing team working 24/7 for your studio—even when you’re taking a well-deserved break. Go get ‘em!
If you are interested in learning more, here are some other blog posts that may be of interest to you:
Social Media Isn’t Going Anywhere…
Social media isn’t going anywhere—so keep those posts lively, authentic, and regular. But when you mix in paid ads, a polished Google Business Profile, word-of-mouth energy, local events, and SEO, you’ve got a marketing team working 24/7 for your studio—even when you’re taking a well-deserved break. Go get ‘em!
If you are interested in learning more, here are some other blog posts that may be of interest to you:
So, Can Software Save You Time, Money, & Stress?
Ultimately, yes. All of the software options we’ve mentioned are designed to help streamline your admin, reduce manual tasks, and give you back valuable time. That extra time could be spent doing what you truly love: running your studio, connecting with students, or even adding new classes to grow your business and revenue.
Ready to see the difference for yourself? Open your free Class Manager account today or book a demo with our team—we’d love to show you how it all works and help you get started.
So, Can Software Save You Time, Money, & Stress?
Ultimately, yes. All of the software options we’ve mentioned are designed to help streamline your admin, reduce manual tasks, and give you back valuable time. That extra time could be spent doing what you truly love: running your studio, connecting with students, or even adding new classes to grow your business and revenue.
Ready to see the difference for yourself? Open your free Class Manager account today or book a demo with our team—we’d love to show you how it all works and help you get started.
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved
Looking for Class Manager Classic?
Class Manager is a trusted class
management software used by
dance studios and business
owners across the
UK, United States, Australia,
and beyond.
Planning an event or recital?
Visit our sister company, Stage Stubs
for all your ticketing needs.
Free for studios.
Email Us
Contact Sales
Contact Support
© Class Manager 2025, All Rights Reserved