Your dance studio’s class schedule is the centre of your business. But how long has it been since you added new and exciting classes for your students and their families?
January is a perfect time to review your schedule and explore ways to refresh your offerings. Introducing new classes, whether as taster sessions, half-term trials, or full-term programs, can bring energy, attract new students, and help you stand out from the competition.
Why Add New Classes?
Adding new classes to your dance studio not only adds variety for your students and their parents but also is a great way to encourage growth in your studio and business. And January is a great time to do that, why?
Fresh Start for Families: Many families are looking for new activities to fill their children’s calendars. (We cover this in more detail in our blog post: ‘How to attract new families to your dance studio.’)
Expand Your Offerings: New classes give your studio a wider appeal and may attract students who wouldn’t otherwise join.
Boost Revenue & Growth: New classes can increase your overall income and help achieve your New Year goals. (We cover this in more detail in our blog post: ‘4 ways to help grow your dance studio’s revenue.’)
Stand Out from Competitors: Offering classes that other local studios don’t offer can make your school more attractive.
How to Add New Classes
Every studio is different, so your approach will depend on your space, staff, and schedule.
1. Find the Right Time Slot
The timing of your new class is critical, as it determines who can attend:
Adult Classes: Evenings or weekends after work hours. (Learn more about adult dance classes in our blog post: ‘Should your dance studio offer adult classes’ and ‘Adult dance classes: the benefits.’)
Toddler Classes: Mornings or daytime sessions.
Teen/Youth Classes: After school or early evenings.
If your current schedule is busy, finding the perfect slot can be tricky. That’s where Class Manager helps: our class scheduling tools show every class, room, teacher, age group, and style at a glance. This makes it easy to identify the best time for new classes without disrupting existing ones.
Top Tips: Test Before Committing
Consider running your class as a short-term trial or a few taster sessions. This allows you, your teachers, and your students to see if it’s a good fit before making it permanent. And it also means you can gauge how to best run the class, which teacher works, and what opportunities can go with it.
What Classes Should You Offer?
Choosing the right class depends on your studio, your expertise, and your community. Here are some ideas:
Competition Classes
This works especially well if your school enters into competitions. These classes can be all about honing your children for success, helping them improve technique, confidence, and performance skills.
Adult Classes
There are lots of benefits to adding adult classes to your dance studio offerings. Adults are often looking for new skills, hobbies, and opportunities—especially if they danced when they were younger and now want to try something new. Adult classes can include ballet, tap, contemporary, or even hip hop, giving grown-ups a chance to reconnect with dance.
New Genres
What genres does your studio currently offer? Why not branch out and offer new genres for your students? Adding new genres of dance is a great way for children to express themselves, hone their skills, and reignite their passion for dancing. For example, if you wanted to add hip hop, we have two webinars from John Comix, a hip hop legend, discussing how to introduce hip hop classes to your dance studio schedule. (You can watch the webinars here and here.)
How Class Manager Can Help
Adding new classes this year can transform your dance studio—energizing current students, attracting new ones, and generating additional revenue. But managing schedules, bookings, and marketing for new classes can feel overwhelming. That’s where Class Manager’s dance studio software comes in.
Class Manager makes it simple to add and manage new classes:
Easy Setup: Add new lessons with a few clicks.
Parent Communication: Share new classes through the parent portal for quick bookings.
Marketing Made Simple: Copy enrollment links for emails, newsletters, or your website.
Growth-Friendly: Unlike other software, Class Manager doesn’t charge more as your studio grows.
With Class Manager, you can quickly see where each class fits in your schedule, which room and teacher are available, and which age group it’s suitable for—making it easier than ever to plan, launch, and promote new classes.
Want to find out more? Book a demo with our team, or create your free account here. Or, have a read through some of our other resources here:
