Emailing every enquiry, trial, or new sign-up isn't a nice-to-have; it's a necessity and an expectation for the person who's booked. But sending the "we've got your booking" email, followed by the "don't forget your trial is tomorrow!" reminder, and then the follow-up "thanks for joining us"? While it's a fantastic relationship-building tool, it's time-consuming and draining for business owners.
Multiply that by every trial you run in a week, and it's easy to see why things slip through the cracks. That's exactly the gap Class Manager's Automated Trial Emails communication features were built to close.
The Trial Journey, Handled For You
We’ve developed a series of automated emails for trials, enrolments & more. Once a trial is booked, Class Manager's class management software takes it from there. No spreadsheets, no reminders set on your phone, no "oops, did I send that email?" moments.
Class Manager handles it for you, with four pre-written (but customizable) automated emails:
Booking confirmation – sent the moment the trial is booked, so the student (or parent) knows exactly what they've signed up for and when. (A copy of this is also sent to the business owner.
48-hour reminder – a friendly nudge before the trial, cutting down on no-shows. Customise this email to remind them to bring their goggles, tap shoes, water bottle, or to head to a specific entry point, or to ask for a certain member of staff.
"Thanks for coming" – sent the next morning if the trial was marked as attended, encouraging them to become a full member.
"Sorry we missed you" – sent instead if the trial was marked as absent, gently inviting them to get in touch or rebook.
A second follow-up – a couple of days later, giving attendees another nudge to book on if they haven't already. Customise it by adding a link to your class schedule for them to look through!
Every email lands at exactly the right moment, without you having to remember to send it, write it, or even think about it. Just log in or create your free Class Manager account, head to communications, automated emails, and you’re ready to go!
Class Manager’s Custom Automated Emails
These emails aren't generic. They're customisable, sent from your studio, in your voice, with your branding. Your logo, your colours, your tone. To the student, it looks exactly like you sent it.
And because they're sent through Class Manager, they're far less likely to land in spam than emails sent from a personal or generic inbox, which means more trials actually open and read them.
Why Is It Worth Automating? Benefits of using Automated Trial Emails
It makes people feel valued. A timely, friendly email tells a prospective student they matter, even before they've committed to anything. That first impression counts.
It builds the relationship for you. Consistent, well-timed communication keeps a trial engaged from booking to follow-up, without you having to manually check in at every stage.
It saves you serious time. No more drafting the same reminder for the hundredth time, or trying to remember which trial you followed up with and which you didn't.
It turns more trials into members. A well-timed thank-you and a gentle follow-up nudge are often all it takes to turn a "maybe" into a sign-up. Automating that follow-up means it always happens, not just when you have a spare five minutes.
It makes you look more professional. Branded, well-timed communication puts you a step ahead of studios still relying on memory and manual emails, and first impressions like that are hard to undo.
Set It Up Once, Then Forget About It
There's nothing to connect and nothing complicated to configure. Turn the automated trial emails on, and Class Manager takes it from there, chasing every trial so you don't have to.
Less admin. More members. Zero extra effort.
Book a demo or start your free account today and let Class Manager handle the emails while you handle the classes.
